Brs Presents Social Media In The Work Place

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The presentation of for the Chattanooga Chamber Event.

The presentation of for the Chattanooga Chamber Event.

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  • 1. DO YOU TWEET ? ARE YOU LINKED ? CAN YOU DIGG ? If you can’t, learn how in BRS’ Social Media Tutorial Presenter: Paul Reed, President, BRS 615-377-8849 x2903 [email_address] www.thinkBRS.com
  • 2. SOCIAL MEDIA
    • If you could have every one of your satisfied customers in a large room together, singing your praises to others…
    • Would you be interested?  
    • What would you pay for that service?   
  • 3. SOCIAL NETWORKING OUTLINE
    • Helpful Tips
    • Developing a Marketing Plan
    • Social Networking Etiquette
    • How to: Post, Tweet, Share
    • Time Management
    • Measuring Success
    • On-Line Tutorial
    • BRS Background
    • What is Social Networking?
    • History of Social Media
    • Current Trends
    • Which ones should you use?
    • Who uses Social Networks?
    • Golden Rules
  • 4.  
  • 5. BRS BACKGROUND
    • Our path to Social Media
    • Sales for 15 years- no Marketing background
    • Small Business owner for 9 years
    • Problem:
      • Sales were flat
      • Expenses up
      • Worst economy since Great Depression
    • Solution:
      • Hire Sales and Marketing Professional
      • Hire Intern with Marketing Education
    • Build Marketing Campaign with little or no Marketing $$
  • 6. WHAT IS SOCIAL MEDIA? Definition: SOCIAL MEDIA IS A BROAD TERM THAT COVERS THE VARIOUS ACTIVITIES WHICH INTEGRATE SOCIAL INTERACTION, TECHNOLOGY, AND THE COMBINATION OF WORDS, PICTURES, AUDIO AND VIDEO h>p://en.wikipedia.org/wiki/Social_media Social Media is Great Marketing that’s Free !
  • 7. MEDIA THEN AND NOW
    • Information Age Marketing (Current and Future)
      • Consumer Value Driven
      • Interactive (Social media Sites)
      • Podcasts
      • On-line Tools
      • Time Saving
      • Information Abundance
      • Flexible-consumer creates own bundle
    • Industrial Age Marketing (Current and Past)
    • Buy contact lists
    • Direct Mail
    • Advertise anywhere
    • Cold calls/Telemarketing
    • Engage call centers
    • Set up appointments/Sales Visits
    • Hope for the best
  • 8. YOUR COMPETITORS ARE ALREADY THERE. YOUR CUSTOMERS HAVE BEEN THERE FOR A LONG TIME. IF YOUR BUSINESS ISN’T PUTTING ITSELF OUT THERE, IT OUGHT TO BE. ‐ Business Week, February 19, 2009 FOR COMPANIES, RESISTANCE TO SOCIAL MEDIA IS FUTILE. MILLIONS OF PEOPLE ARE CREATING CONTENT FOR THE SOCIAL WEB.
  • 9. HOW IS MARKETING TODAY DIFFERENT?
    • So What’s the different between Industrial Age Marketing and Present Day?
      • The most influential force in the customer education process is the Social Web
      • Through blogs, groups, forums, online communities, Businesses can receive current and relevant information about their customers instantly
  • 10. Current Trends WE ARE EXPERIENCING THE LARGEST INCREASE IN EXPRESSIVE CAPABILITY IN HUMAN HISTORY AS CONSUMERS JOIN THE INTERNET MEDIA LANDSCAPE THEY ALSO BECOME PRODUCERS or “PROSUMERS”
  • 11. SOCIAL NETWORKS ARE BECOMING MORE POPULAR THAN EMAIL 93% of Social Media users think a company should have a presence in Social Media Source: Cone, Business in Social Media Study, September 2008 85% of Social Media users think that companies should go further than just having a presence on social sites; They should also interact with it’s customers. So what does that mean? They All want MORE Customer Service
  • 12.  
  • 13. RECOMMENDED MEDIA TOOLS:
    • Interactive web sites (wikis)
    • Blogs and Micro-blogs
    • Social Networking
    • Business Networking
    • Video on Demand
    • Social Bookmarking
    • Podcasts
    How do you communicate with your vendors? How do you communicate with their customers? How do the customers communicate with each other?
  • 14. RECOMMENDED SITES
    • Popular Sites:
    • Twitter, LinkedIn, Blogger, WordPress, StumbleUpon, Ning
    • Facebook, MySpace, YouTube, Merchant Circle, Flickr, etc.
    • Best Sites for Businesses:
    • Twitter, LinkedIn, Ning, WordPress, YouTube
    • Whichever sites work for your business model
  • 15. WHAT IS…?:
    • LinkedIn : is an interconnected network of experienced professionals from around the world
    • You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals
    • Ning: is the social platform for the world's interests and passions online
    • You can explore and express interests, discover new passions, and meet new people around shared pursuits.
    • A combination between a Wordpress Blog and LinkedIn
  • 16. WHAT IS…?:
    • Wordpress: is a blog that has evolved to be used as full content management system with thousands of plugins, widgets, and themes
    • Think of it as an interactive website that can extend as far as your imagination
    • Twitter: is a free social networking and microblogging service that enables its users to send and read messages known as tweets
    • OR the best way to share and discover what is happening right now
  • 17. YOUR AUDIENCE
    • Twitter:
      • Customers, competitors, News…
    • LinkedIn:
      • Professionals, interest groups or industries
    • Ning
      • Fellow Colleagues, Business personnel, customers, etc.
    • YouTube :
      • Anyone and everyone
    • WordPress:
      • E-mail contacts or web surfers, customers…
  • 18.
    • FACTOID:
    • 91% of people admit they are influenced by online consumer reviews.
    • A consumer is three times more likely to trust a peer review than an advertisement.
    • 1 word-of-mouth conversation has the impact of 200 television ads.
    • — SmallBizBee.com
  • 19. LEVEL OF TRUST IN ADVERTISING TACTICS ACCORDING TO INTERNET USERS WORLDWIDE   April 2009, % of Respondents         Trust Completely Trust Somewhat Don't Trust much Don't Trust at all Recommendations from people I know   34% 56% 9% 1% Brand Website       13% 57% 26% 5% Consumer Opinions posted online   13% 57% 25% 5% Editorial Content such as a newspaper article 10% 59% 27% 4% Brand Sponsorships       9% 54% 31% 6% Ads on TV       8% 53% 33% 6% Ads in Newspapers       7% 54% 34% 5% Ads in Magazines       6% 53% 36% 6% Ads on radio       6% 49% 38% 7% Billboards and other outdoor advertising   5% 49% 39% 6% E-mails I signed up for     7% 48% 37% 8% Ads before movies       5% 47% 41% 7% Ads served in search engine results   4% 37% 48% 11% Online video ads       3% 34% 51% 11% Online banner ads       3% 30% 51% 16% Text ads on mobile phones       2% 22% 47% 29%
  • 20. GOLDEN RULES
    • Be Relevant
    • Join the Right social networks
    • Build Relationships
      • Social Networking like Sales in building friendships
    • Don’t get too carried away
      • KISS
    • Continue to Grow and Learn
      • Networks are great for Research tools
    REACH OUT - COLLABORATE - ASK QUESTIONS
  • 21. It’s about Convening Customers & Employees Not about Controlling Them! PUBLIC RELATIONS GOLDEN RULES CONTINUED SOCIAL IS MORE…
  • 22. SOCIAL MEDIA CAN:
    • PROVIDE GOOD CUSTOMER SERVICE
    • ALLOW FOR REPEAT BUSINESS
    • INCREASE WORD OF MOUTH
  • 23. TIPS:
    • Get familiar with potential social networking tools before you get started
    • Don’t go in blindly
      • Familiarize yourself with the different Sites
      • Know what they do and how they can help you
    • Look at how your peers and competition are utilizing social networking
    • Know the right social networking language
    • Be prepared with valuable content
    • Create a time frame based on your schedule to
    • update your profiles regularly
  • 24. HELPFUL LINKS:
  • 25.
    • MAKE A BAD PRODUCT GOOD!
    • SOLVE ALL YOUR PROBLEMS!
  • 26.
    • DEFINE A CHAMPION
    • SET YOUR GOALS
    • DEVELOP A STRATEGY
  • 27. DEVELOPING YOUR MARKETING PLAN
    • Make sure networks have:
      • Customers or prospects
      • Competitors
      • Relevant Information
    • Create Profiles that represent your company
    • Make a timeline to Post new and relevant information regularly
    • Review Current Business Plan and/or Marketing Plan
    • Review current sales and marketing tactics
    • Evaluate the social media sites
      • Select top 3-5 sites that match your marketing plan
    • Add companies, people, groups, that are relevant to your Marketing plan
  • 28. SOCIAL NETWORKING ETIQUETTE
    • Be Polite
      • Compliment or thank your connections
      • Be interested in their posts
    • Share knowledge for free
      • Don’t get on your soapbox
      • Comment on other posts
    • Always be helpful
      • Networks = communities
    • Don’t hard Sell
      • Customers join Networks to socialize
      • Don’t do a sales pitch
  • 29. HOW TO: POST, TWEET OR SHARE
    • Blogs
    • Develop Blog that is beneficial to reader
      • Tips/Suggestions
      • Industry News
      • Interesting Promotions
    • YouTube
    • Post demonstration videos
    • Videos that build your brand
    • LinkedIn/Ning:
    • Post ANY News relating to your company
    • Popular discussions
      • Making comments gives you credibility
    • Twitter:
    • Tweet interesting articles or websites or promotions
    • Post current Events
  • 30. WITTER 101: GETTING STARTED
    • • Choose a name that properly represents your firm
      • Make it easy for your customers to find you!
    • • Use 140 characters wisely
      • Shorten your html links: www.tinyurl.com
    • Connecting two related tweets:
      • Preface a two part tweet with (1/2) on the first tweet and (2/2) on the second
      • Put “…(con’t)” at the end of your first tweet
    • • Use industry terminology
    • • Make your “about you” page is updated
      • Include a company logo
      • Ensures your customers/peers know they’re following you
  • 31. TWITTER 201:
    • Add the Twitter logo to all of your communications
      • Issue a communication to your customers
      • Get your employees excited about it
    • • Start following key industry people/companies
    • • Tweet interesting items
      • (Videos, Podcasts, News, etc.)
    • • Keep up the momentum
      • Don’t post something to post something
      • Keep your bloggers wanting more
    • Utilize other Twitter resources
      • ( i.e.: Twitpic, TwitterWire, Twiterator, Twitter 100, etc.)
    • http://mashable.com/2008/05/24/14-more-twitter-tools/
  • 32. LINKEDIN:
    • You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals
    • Sign-up & create your profile
    • Import contacts from Outlook, Gmail, Yahoo, Hotmail or AOL
    • Search for Groups based on your interests (ex: Asset Tracking)
    • Connect and share advice with professionals around the world
    • Add apps like Google Docs, Wordpress, SlideShare, Poll Daddy, etc.
    • Easily find jobs or get answers to questions
  • 33. WORDPRESS
    • Sign-up & create your Blog
    • Select a Template:
      • Choose color theme
      • Column numbers
      • And widgets
    • Make Posts and Create Pages
    • Add Tags and Categories to your posts
    • Connect Blog to LinkedIn, Twitter, etc.
    • Add button to website
    • Alert customers and employees to gain following
  • 34. NING
    • Sign-up & create your Ning Network and url
    • Select a Template and arrange Main page
    • Import Contacts
    • Make Posts relating to your network name
    • Upload videos, pictures, and events
    • Connect Ning to your Blog and your Twitter account
    • Ning is great for creating Niche Networks
    • Think of Ning as a LinkedIn and Blog combined
  • 35. Successful Social Media
  • 36. WHAT IS SUCCESSFUL SOCIAL MEDIA?
    • Success in Social Networks means:
      • Brand Awareness
      • Developing Market Share
      • Receiving more
      • website hits
      • Developing qualified leads
      • Learning
    • Success depends on your marketing goals
    • Reap what you sew
    • Time investment
    • Does not always translate into direct sales
  • 37.  
  • 38. HOW TO MEASURE SUCCESS
    • Measure performance:
      • Month to month
      • Quarterly
      • Semi-annually
      • Annually
    • Begin to build a database of information
    • Compare each time allotment
      • Mark where you begin and where you end
    • Measure:
      • Number of connections or groups in your network
      • Which connections were interested in which topics
      • How many leads you developed (quality)
      • How much you learned from your network
    • ALWAYS make the best of social or any media
  • 39. HOW TO UPLOAD A YOUTUBE VIDEO
  • 40. YOUR TURN
    • Customers: Hotels, Restaurants, Department Stores
    • Competitors: Other Cloth/Linen Companies, Paper Napkin companies, etc.
    About ABC Linen Company : ABC Provides Linen Napkins and Table Cloths to businesses
    • Products:
      • Multi-Colored Cloth Napkins and tablecloths
      • Polyester, Cotton or Satin Napkins
    • Services: Provide large quantities or customized Linen products to businesses
    Company website: www.abclinen.com
  • 41. THANK YOU CHATTANOOGA AREA CHAMBER OF COMMERCE Paul Reed, President 1585 Mallory Lane, suite 105, Brentwood, TN 37027 615-377-8849 x2903 Paul@ThinkBRS.com www.ThinkBRS.com