INTRODUCTION TO STORE
DERIVED FEOM FRENCH WORD
BREAKING THE BULK.
BUY IN LARGE AMOUNT & SELLING IN
AMOUNT THE CUSTOMER NEEDS.
TRANSACTION BETWEEN RETAILER &
The retail scenario is one of the fastest growing industries in india
Indian retail sector is 5th largest global retail destination
Indian retail sector is dominated by the unorganized sector.
Organized retailing- 3%, unorganized retailing-97%
Major Players in Indian Retail
RPG Retail (Spencers, Music
Ebony Retail Holdings ltd.
TOP 10 GLOBAL RETAILERS
Srikant Gokhlae , CEO &
Mobile and other
electronic equipment and
Parent ESSAR GROUP
India's first countrywide chain of telecom retail outlets and
largest mobile retailer.
The Mobile Store provides multi brand handsets,
accessories, connections, repairs, VAS etc.
Vision is to have a network of 2500 stores by 2011 across
YOUR'S FAMILY MOBILE STORE aspires to build India’s
premier distribution network of innovative products and services
by leveraging its strengths in sourcing and creating like-minded
channel partners, to stay one step ahead of the dreams of the
We deliver outstanding value by combining ‘High Volumes – Low
Margins’ strategy, to be followed by deep market knowledge with
unconventional thinking, for creation of such channels.
Low price : THE MOBILE STORE itself is a Discount Retail
Trust : The name itself inspires trust and its consumers rely
on it through all time delivery
Savings : Focuses on the concept of constantly sustainable at
India’s working population (in the 15-49
years age group) constituted around 53% of
Focuses on lower and upper middle class.
WALL COLOUR : WHITE
FLOOR COLOUR : OFF WHITE
LIGHTING : NOT TO BRIGHT
SUFFOCATION : NO, AIR CONDITIONED OUTLET
EMPLOYE BEHAVIOUR : GOOD
UNIFORM : BRIGHT BUT ATTRACTIVE
ATTENDING CUSTOMER : YES
ENVIRONMENT: MUSIC,LED TV
Cut price strategy.
5 to 10 % less than MRP.
Focuses on lower and upper middle class.
Inform customers about promotional
• PDA & Smartphone's, Emails, data transfer
• Fashion phones, Look and eleganceLIFESTYLE
• Multimedia & music, camera, games, wacky
ring tones and wallpapers,
VALUE FOR MONEY Special offers, discounts and budget
categorized its mobile device offerings into consumer segments keeping in
mind the profiles and needs of different consumers.
The Mobile Store offers :
• Miscellaneous services like monthly bill collections etc.
• stores also offer connections (pre paid and post paid).
• VAS including ring tones.
• wallpapers and gaming .
The products offered by TMS are-
2. SIM cards
3. Recharge Coupons
5. Mobile covers
6. Mobile Chargers
7. Outer frames for mobiles
8. Other Accessories
CONNECTION & DATA CARD
MUSIC & GAMING
• 2 YEARS WARRANTY
• MOBILE THEFT INSURANCE
• 24*7 CUSTOMER SERVICE
1. Activities, materials, devices, and techniques used to
supplement the advertising and marketing efforts.
2. ADVERTISEMENTS are among the most well-known
sales promotion tools.
3. But other examples include special displays, coupons,
promotional discounts, contests, and gift offers.
A value that will purchase a definite quantity, weight, or
other measure of a good or service.
The price of products at TMS are discounted (5%- 10% of
Market Price) and is one of the USPs of the store.
The pricing of the product is decided by the strategic team
and remains uniform in all the outlets across India.
You Save Rs.
You Save Rs.
MRP Rs. 23000
Our Price Rs. 20389
You Save Rs. 2611
MRP Rs. 8069
Our Price Rs.
You Save Rs. 520
NOKIA C5 00 G NOKIA C 500 B NOKIA C5 00 W SONY ERRICSON W8 LG OPTIMUS 2X
SONY ERRICSON X8 SAMSUNS S3353 CHAT LG OPTIMUS BLACK
located in over 1300 locations
areas which have the most customer concentration
SION & High Street Phoenix Mall.
the visibility factor is the key element
site can be seen by potential
customers, pedestrians, vehicular traffic, which may
enhance sales or just window shopping
THE MOBILE STORE – POOR CUSTOMER SERVICE
Customer not getting movie ticket because they bought
mobile in discount
POOR HANDSET MODEL
LIMITED MODEL OF MOBILE PHONES
MOBILE STORE OFFER
an offer from The Mobile Store wherein you get 5% cash back on any mobile
you purchase worth more than Rs. 1,000. However you need to look at the
terms and conditions and I found that the cash back value is redeemable only
on the next purchase you make from the same store. So logically you will end
up buying 2 handsets and spending a bit more.
Difficulty in mobile repair
they don’t have any technician at shop.
The design of an environment via:
to stimulate customers’ perceptual and emotional
responses and ultimately influence their purchase
Large range of product.
One stop shop concept for mobile.
Easy accessibility with branches in ‘n’ number of locations and
even a website dedicated to the same.
Repair of mobiles done in case of damage in house.
The increasing influence of the western media has led
to a considerable change in the life style of the Indian
The economic well being of Indian Middle class and
their growing aspirations for material comforts has
also been responsible for consumer power slowly
gaining momentum in India.
Various reason for changing customer needs and
1. Single family concepts
2. Dual Income Concepts
3. Limited to One children concepts
4. Willing to spend concepts
5. Brand Preference concepts
In Emerging markets, initiating an e-retailing
venture is easy but selling and keeping the
customers happy is more challenging.
The Indian retail industry has always thrived on
personalization, which no CRM software can claim
to do .
THOUGH “THE MOBILE STORE” is first mobile retail
store in india but there service is not as they
Because of poor service they are finding difficult to
compete with local retailers.
They are targeting only higher middleclass & higher
level customer so they left people from lower middle
They also not providing good service to their current
class of customer hence create bad image of their