Agenda
 Company profile
 Target customers
 Ambience
 Product
 Design
 Distribution model
 Place
 Promotion
 Price...
Reliance Fresh – Company Profile
Reliance Fresh :
 Industry: Retail
 Type: Supermarket
 Chairman & Managing
Director: Mukesh Ambani
 First Outlet: Hyde...
Target customers
 Both high & low profile customers
 working women
Ambience
Products
 Dairy products
 Grocery
 Food items and beverages
 House hold items
 Beauty and cosmetics
Design
Vegetables & fruits
Dairy products
Entry
Staff area and stocking area
Pulses
Beverages and
house hold stuff
Beauty ...
 Farm To Fork Model
Place
 Easily accessible
 Near railway stations
 Near cross roads
 Near residential area
Promotion
 Pamphlets
 News paper advertisement
 Discount scheme days – Saturday and Sunday
Pricing
Strength
 Own products
 Market penetration
 Offers and discounts
 Customer footfalls
Consumer insights
 Better in terms of price
 Suits for daily needs shopping
 Location preferential
 Wide product range...
Continued…
 Local market till today is the first choice of customer.
 Advertisement is the biggest way to attracting the...
Competitors
 Fair price
 Local vendors
Future
 Scope of expansion
 Customer friendly store
Improvements
 Own website to for shopping
 Employee approaches
 The labels can be in “Hindi” or local language
Conclusion
 At this point reliance fresh is doing fairly good
but if recommendations are added to it ,it
would be more ef...
ForMoreInformationorto Download
contactus at
contact@thinkasconsumer.com
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
Reliance Fresh: The Present and What can be done
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Reliance Fresh: The Present and What can be done

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A presentation on Reliance Fresh what they are currently doing and what can they do in the future

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Reliance Fresh: The Present and What can be done

  1. 1. Agenda  Company profile  Target customers  Ambience  Product  Design  Distribution model  Place  Promotion  Price  Strength  Consumer insights  Competitors  Future  Improvements  Conclusions
  2. 2. Reliance Fresh – Company Profile
  3. 3. Reliance Fresh :  Industry: Retail  Type: Supermarket  Chairman & Managing Director: Mukesh Ambani  First Outlet: Hyderabad( Banjara Hills)  Founded: 30th October 2006  Headquarter: Mumbai
  4. 4. Target customers  Both high & low profile customers  working women
  5. 5. Ambience
  6. 6. Products
  7. 7.  Dairy products
  8. 8.  Grocery
  9. 9.  Food items and beverages
  10. 10.  House hold items
  11. 11.  Beauty and cosmetics
  12. 12. Design Vegetables & fruits Dairy products Entry Staff area and stocking area Pulses Beverages and house hold stuff Beauty products Cash counter Exit Chocolate sections Personal care Detergents and toiletries
  13. 13.  Farm To Fork Model
  14. 14. Place  Easily accessible  Near railway stations  Near cross roads  Near residential area
  15. 15. Promotion  Pamphlets  News paper advertisement  Discount scheme days – Saturday and Sunday
  16. 16. Pricing
  17. 17. Strength  Own products  Market penetration  Offers and discounts  Customer footfalls
  18. 18. Consumer insights  Better in terms of price  Suits for daily needs shopping  Location preferential  Wide product range  Fresh quality products  Majority of customers is female.  Majority of customers are young. (Age 25-35)  Majority customers like to purchase all goods from Reliance fresh.  Customers like one stops shopping.
  19. 19. Continued…  Local market till today is the first choice of customer.  Advertisement is the biggest way to attracting the customer.  Most of customers are satisfied with store.  TV is the best way for attracting the customer.  Shortages of skilled workers.
  20. 20. Competitors  Fair price  Local vendors
  21. 21. Future  Scope of expansion  Customer friendly store
  22. 22. Improvements  Own website to for shopping  Employee approaches  The labels can be in “Hindi” or local language
  23. 23. Conclusion  At this point reliance fresh is doing fairly good but if recommendations are added to it ,it would be more effective.
  24. 24. ForMoreInformationorto Download contactus at contact@thinkasconsumer.com

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