DIGITAL GROWTH
Landscape 2011
Confidential Slide
What might have happened before we move on to
the next slide
Confidential Slide
Digital as we see it
Not just internet but a host of technologies,
devices and platforms
Confidential Slide
Impacting Lives – a few manifestations
Confidential Slide
India has come a long way
Estimate 100 million users in
September 2012
Source: IMRB iCube Report 2010
C...
Confidential Slide
Is it really significant?
 100 million may not look like an impressive number on the face of
it till w...
Confidential Slide
50:50 split in Metro NonMetros users
Source: IMRB iCube Report 2010
Increasingly, growth is coming from...
Confidential Slide
SEC AB Users are the largest segment (37
Million)
Source: IMRB iCube Report 2010
Comscore 2011
Online M...
Confidential Slide
Online has High Reach in Key TG’s
Targeting Options further reduce spillover and
wastage
Source: IMRB i...
Confidential Slide
Online provide higher reach than Print across Genres
 8 mn TOI readers vs 30 mn Yahoo users
 3.1 mn M...
Confidential Slide
A growing tribe of Digital Natives
Average of 16 hours being spent online every week
100% Increase in T...
Confidential Slide
Social Networking has max. share of time (27%) inc. of
more than 100% in the last 1 year
Finance is an ...
Confidential Slide
User profile on the internet
Youth is driving the growth– More than 75% of them are between 15 – 34Yout...
Confidential Slide
Users Exploring the Net More
Source: Comscore May 2011
Internet grew by 13%, avg. growth for Categories...
Confidential Slide
Change in Age Distribution
Dec-09
May-11
25-34 age has the highest share with more than 40% users of to...
Confidential Slide
Internet ‘ROTUINE’
Source: Microsoft 2011
Confidential Slide
Internet – Categories Growth
Confidential Slide
Top 30 Domains
Media
Total Unique
Visitors (000)
% Reach
Total Minutes
(MM)
Total Pages
Viewed (MM)
Tot...
Confidential Slide
Social Media
Facebook clear leader, others fading away
MORE SHARING with the WORLD
Source: Comscore May...
Confidential Slide
E-mail
STAYING CONNECTED through Email
Gmail ,Yahoo fighting it out for the top spot
Source: Comscore M...
Confidential Slide
Travel
TRAVELLING flavor of the SEASON
Audience fickle, checking prices on diff. sites
Source: Comscore...
Confidential Slide
Retail
Indian shopping MALL
Books, Apparels, Luxury goods sells the most
Source: Comscore May 2011
Confidential Slide
Coupons
COUPONS, DEALS, OFFERS ruling
Exponential Growth on a smaller base
Source: Comscore May 2011
Confidential Slide
Sports
World cup, IPL & FIFA impact. Cricket sells!
Source: Comscore March 2011
Play Time
Confidential Slide
Finance
Show me the MONEY
World cup, IPL & FIFA impact. Cricket sells!
Source: Comscore May 2011
11.2%
...
Confidential Slide
Finance Categories
Show me the MONEY
Apart from Trading, Every category growing
Source: Comscore May 20...
Confidential Slide
Ad spends on Internet
Confidential Slide
Online Ads Market Size
Search continue s to rule, display used for branding
Online ad spends-BFSI & oth...
Confidential Slide
Display Ads Market Size
New car launches inc. the spends online for Auto
Industry wise breakup
Source: ...
Confidential Slide
Text Ads Market Size
New car launches inc. the spends online for Auto
Industry wise breakup
Source: IAM...
Confidential Slide
Peshwa Acharya
SVP – Marketing Reliance Communications ( ADAG )
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Digital landscape 2011

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Digital landscape 2011

  1. 1. DIGITAL GROWTH Landscape 2011
  2. 2. Confidential Slide What might have happened before we move on to the next slide
  3. 3. Confidential Slide Digital as we see it Not just internet but a host of technologies, devices and platforms
  4. 4. Confidential Slide Impacting Lives – a few manifestations
  5. 5. Confidential Slide India has come a long way Estimate 100 million users in September 2012 Source: IMRB iCube Report 2010 Comscore 2011
  6. 6. Confidential Slide Is it really significant?  100 million may not look like an impressive number on the face of it till we get into the finer details  These 100 million are a concentrated mass of people with purchasing power and influenced by the internet  Amount of time that an average user in India spends online is now on par to TV viewing time at 20 hours in a week  Google’s search query volume increased 20x from 2005 to 2010  Google mobile search queries have grown 5x in the last 2 years
  7. 7. Confidential Slide 50:50 split in Metro NonMetros users Source: IMRB iCube Report 2010 Increasingly, growth is coming from Non Metro towns
  8. 8. Confidential Slide SEC AB Users are the largest segment (37 Million) Source: IMRB iCube Report 2010 Comscore 2011 Online Media Plans skew towards Male, SEC AB Share of Women has gradually increased from 25% to 37% of total users
  9. 9. Confidential Slide Online has High Reach in Key TG’s Targeting Options further reduce spillover and wastage Source: IMRB iCube Report 2010 Comscore 2011 IMRB Icube TG Definition in 000s TV Print Online Radio Cinema M AB 25+ Met/MM 13,762 95% 78% 86% 39% 25% M ABC 15+ AI 62,538 91% 65% 82% 31% 24% M ABC 25+ AI 46,405 91% 67% 68% 28% 20% AA A 25+ Met/MM 12,419 97% 82% 67% 47% 31% M BC 15+ AI 48,846 90% 60% 66% 28% 22% ABC 15+ AI 118,462 91% 55% 61% 28% 20% AA AB 25+ AI 52,246 93% 66% 61% 29% 18% F ABC 15+ AI 55,924 91% 44% 37% 26% 15% F AB 25+ Met/MM 12,409 95% 60% 37% 36% 20% F ABC 25+ AI 43,137 90% 43% 28% 24% 13%
  10. 10. Confidential Slide Online provide higher reach than Print across Genres  8 mn TOI readers vs 30 mn Yahoo users  3.1 mn Moneycontrol users vs 0.8 mn ET readers  0.15k women read Femina vs 1.5 mn on Glam Media Source: IRS: 2011 Q Comscore 201
  11. 11. Confidential Slide A growing tribe of Digital Natives Average of 16 hours being spent online every week 100% Increase in Time Spent in last 3 years Source: IMRB iCube Report 2010 ComScore : May 2011
  12. 12. Confidential Slide Social Networking has max. share of time (27%) inc. of more than 100% in the last 1 year Finance is an important online category Source:Comscore 2011
  13. 13. Confidential Slide User profile on the internet Youth is driving the growth– More than 75% of them are between 15 – 34Youth is driving the growth– More than 75% of them are between 15 – 34 Male are in majority but growth % of females on the internet on an increaseMale are in majority but growth % of females on the internet on an increase Source: IMRB iCube Report 2010 Comscore 2011
  14. 14. Confidential Slide Users Exploring the Net More Source: Comscore May 2011 Internet grew by 13%, avg. growth for Categories 48% indicating more consumption by same usersInternet grew by 13%, avg. growth for Categories 48% indicating more consumption by same users
  15. 15. Confidential Slide Change in Age Distribution Dec-09 May-11 25-34 age has the highest share with more than 40% users of total internet Source: Comscore May 2011
  16. 16. Confidential Slide Internet ‘ROTUINE’ Source: Microsoft 2011
  17. 17. Confidential Slide Internet – Categories Growth
  18. 18. Confidential Slide Top 30 Domains Media Total Unique Visitors (000) % Reach Total Minutes (MM) Total Pages Viewed (MM) Total Visits (000) Total Internet 43,701 100.0 35,022 53,215 1,443,356 GOOGLE.CO.IN 39,336 90.0 1,962 3,344 798,926 FACEBOOK.COM 33,338 76.3 7,363 12,168 652,711 YAHOO.CO.IN 30,847 70.6 1,017 1,539 233,645 YOUTUBE.COM 21,860 50.0 1,703 1,299 133,749 REDIFF.COM 14,822 33.9 488 828 84,228 WIKIPEDIA.ORG 13,645 31.2 148 143 48,255 ORKUT.CO.IN 13,283 30.4 395 924 76,710 IN.COM 12,077 27.6 123 155 34,256 INDIATIMES.COM 11,777 26.9 210 274 61,188 MSN.CO.IN 9,817 22.5 184 194 49,152 ASK.COM 7,320 16.8 24 45 21,311 BING.COM 6,705 15.3 23 48 19,205 IRCTC.CO.IN 6,438 14.7 234 367 20,784 SULEKHA.COM 5,555 12.7 31 66 9,679 WORDPRESS.COM 5,544 12.7 17 22 9,776 MSN.COM 5,515 12.6 23 34 12,674 INDIANRAIL.GOV.IN 5,483 12.5 43 37 13,854 LIVE.COM 5,454 12.5 263 314 29,537 LINKEDIN.COM 5,402 12.4 92 170 17,469 MAKEMYTRIP.COM 5,058 11.6 49 71 9,945 SONGS.PK 4,896 11.2 66 50 10,663 WAY2SMS.COM 4,777 10.9 225 345 20,630 QUIKR.COM 4,708 10.8 20 31 7,778 TIMESJOBS.COM 4,677 10.7 28 42 10,140 NAUKRI.COM 4,472 10.2 101 141 13,413 RELIANCENETCONNECT.CO.IN 4,464 10.2 46 53 30,346 BHARATSTUDENT.COM 4,088 9.4 11 38 6,938 Source: Comscore May 2011
  19. 19. Confidential Slide Social Media Facebook clear leader, others fading away MORE SHARING with the WORLD Source: Comscore May 2011
  20. 20. Confidential Slide E-mail STAYING CONNECTED through Email Gmail ,Yahoo fighting it out for the top spot Source: Comscore May 2011
  21. 21. Confidential Slide Travel TRAVELLING flavor of the SEASON Audience fickle, checking prices on diff. sites Source: Comscore May 2011
  22. 22. Confidential Slide Retail Indian shopping MALL Books, Apparels, Luxury goods sells the most Source: Comscore May 2011
  23. 23. Confidential Slide Coupons COUPONS, DEALS, OFFERS ruling Exponential Growth on a smaller base Source: Comscore May 2011
  24. 24. Confidential Slide Sports World cup, IPL & FIFA impact. Cricket sells! Source: Comscore March 2011 Play Time
  25. 25. Confidential Slide Finance Show me the MONEY World cup, IPL & FIFA impact. Cricket sells! Source: Comscore May 2011 11.2% Change 11.2% Change 23% Change23% Change
  26. 26. Confidential Slide Finance Categories Show me the MONEY Apart from Trading, Every category growing Source: Comscore May 2011
  27. 27. Confidential Slide Ad spends on Internet
  28. 28. Confidential Slide Online Ads Market Size Search continue s to rule, display used for branding Online ad spends-BFSI & other segments Source: IAMAI Both display & text ad markets are growing by 25%+ YoYBoth display & text ad markets are growing by 25%+ YoY Spend in FY09-10 was 785 crores & expected to grow to Rs. 993 crores in FY10-11Spend in FY09-10 was 785 crores & expected to grow to Rs. 993 crores in FY10-11
  29. 29. Confidential Slide Display Ads Market Size New car launches inc. the spends online for Auto Industry wise breakup Source: IAMAI BFSI, Travel & Telecom have maximum spendsBFSI, Travel & Telecom have maximum spends BFSI contributes to 13% of total ad spendsBFSI contributes to 13% of total ad spends
  30. 30. Confidential Slide Text Ads Market Size New car launches inc. the spends online for Auto Industry wise breakup Source: IAMAI BFSI & Travel have maximum spendsBFSI & Travel have maximum spends BFSI contributes to a quarter of total spendsBFSI contributes to a quarter of total spends
  31. 31. Confidential Slide Peshwa Acharya SVP – Marketing Reliance Communications ( ADAG )

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