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Canada Commercial Program In Silicon Valley January 2012
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Canada Commercial Program In Silicon Valley January 2012


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Description of context, goals, delivery and services provided by the Canadian Trade Commissioner program in San Francisco-Silicon Valley

Description of context, goals, delivery and services provided by the Canadian Trade Commissioner program in San Francisco-Silicon Valley

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  • In 2008, the TCS could count on: 1,052 employees work in our Trade Offices abroad, from which 399 are Canada-based staff 653 are locally engaged staffs, who provide extensive knowledge of local markets, legislation and the business environment. 1,038 employees work in Canada 938 at Headquarters 100 at Regional offices
  • 75% of our clients are small and medium-sized companies. Two thirds of our clients have consulted more than one of our offices abroad. 80% are satisfied with the services they have received. (Source: 2004 TCS client survey) 1. New or experienced . . .Before we deliver services, we need to know that the Canadian company is prepared and committed to the market and will be able to deliver products or services. 2. The request could come from any number of different firms. The main concern is that the TCS service provided will lead to economic benefit and prosperity for Canada. 3. The request could be from a consultant or student, but they must have a mandate from the Canadian company they are representing.
  • Notes: Information obtained from United States Patent and Trademark Office. California accounts for 23% of total patents granted in the US in 2004.
  • Transcript

    • 1. Consulate General of Canada San Francisco – Silicon Valley Commercial Program Brief November 2011 Thierry Weissenburger, STC San Francisco - Silicon Valley
    • 2. The Canadian Trade Commissioner Service (TCS)
      • Located in
        • more than 150 cities worldwide, and
        • 17 offices across Canada.
        • Ontario: Toronto (25) + single officer outposts in Waterloo, Ottawa, Windsor
      Canada’s most comprehensive network of international trade professionals .
    • 3. Our clients
      • are small, medium and large companies;
      • are established in Canada;
      • Seeking to do business abroad; and
      • have researched their market(s).
      • We help you
        • Export
        • Invest abroad
        • Seek technology and capital
        • Develop R&D partnerships
      The TCS promotes Canada’s economic interests in the global marketplace.
    • 4. Delivering value to businesses
      • We can help your company succeed globally and lower your costs of doing business through four key services:
      • … and more!
        • Preparation for international markets
        • Market-potential assessment
        • Qualified contacts
        • Problem solving
    • 5. The Silicon Valley: A Global Commercialization Platform
        • Global industrial clusters
        • Entrepreneurial culture
        • Leading Venture Capital centre
        • Trend setting region
        • Strong university and R&D
        • Thinks BIG !!
      Digital Media
    • 6. Millions of Canadians are affected daily … tools we use for everyday life…
    • 7. Fortune 500 2011 30 Nor-Cal
    • 8. THE INNOVATION FACTORY… TOP PATENTING U.S. STATES Calendar Year 2010 Source: US Patent Office Total Patents Granted of U.S. origin:  107,792 Total Patents Granted of Canadian origin:  4,852 Massachusetts 4,923 New York 7,082 Texas 7,545 California 27,337 State Number of Utility Patents granted
    • 9. A Scientific Powerhouse and Strong Partner
        • US$60++ Billion of R&D performed annually
        • World leading academic institutions: Stanford, Berkeley, UCSF.
        • California is Canada’s top scientific partner on a par with the UK and France
        • (measured by scientific co-publications)
    • 10. Venture Capital: Show me the money! Source: PricewaterhouseCoopers, Money Tree Survey
    • 11. Consulate Commercial Program in San Francisco-Silicon Valley
    • 12. Commercial Team in SF-SV
        • Commercial Team – 8 officers, 3 support staff, Temporary Duties/ interns
        • Priority sectors - ICT, Digital Media, Cleantech, Life-Sciences, Ag-food
        • Investment/ VC and S&T partnering program span across all sectors
      Innovation & Venture Capital
    • 13. The Consulate's Clients  (in order of demand for services) ‏
        • Small, knowledge-based companies‏
        • Research/Innovation institutions & Consortiums
        • Food and Seafood suppliers
        • Provinces, regions, cities mostly for “investment attraction”
        • A few large cos for access to large procurements
    • 14. Goals
        • Growing global Canadian companies and products
        • Catalyze new niche industries in Canada and adapting to emerging global market trends:  Get Canada on the “Band Wagon”
        • Scale up our operations , while keeping quality of services to clients
    • 15. How ?
        • Canadian Technology Accelerator: Growing a recognized Platform for servicing an increasing number of Canadian companies and entrepreneurs
        • Engage market leaders to collaborate with or do business in Canada in emerging verticals/industries : Personalized Health, Automotive IT, Food for Health, Green IT.
        • Position and brand Canadian industry in line with emerging market trends, e.g., sustainability, organic, mobility, personalization, gamification, etc
    • 16.  
    • 17. In Canada : TGI/ TCS Cross-Canada Bootcamps
        • Twice a year, alternatively Eastern and Western Canada
        • 5 days, 5 cities
        • Review between 150 and 200 company annually
        • Assessment mostly by US panelists and C100
        • Top ranked companies are invited for next steps
        • The “not ready” cos are referred to local resources (ROs, cluster/provincial organizations and IRAP)
    • 18.
        • 20 Selected Canadian companies traveled to Silicon Valley
        • Mentorship sessions with
        • Meetings with Corporate players/ Investors
        • Networking with the “who’s who” in the Valley
        • Participation in iEXPO Pitching Competition
    • 19. Out of 40 tech companies/judged by 60 Venture investors Spring 2011 Fall 2010: Spring 2010: Fall 2009: Spring 2009: CANADIAN WINNERS
    • 20.
        • Product: On-line demonstration and training enterprise solutions
        • 48 hrs program at Cisco and a 3 minutes product “pitch” to a group of senior Cisco representatives
        • Hatsize was then introduced to the Cisco group in charge of their product category.
        • After a couple demonstrations, Cisco has agreed to implement a Proof of Concept on Hatsize product.  
      • “ Now that I’ve  experienced the power of the Silicon Valley network and the C100 group,  I understand the true value of the work of Canada’s Trade Commissioners.  Thank you for a terrific program! 
      • I look forward to working with your group again to open more doors to more customers in Silicon Valley, and with other Trade Commissioners in other cities. Thank you. Sue Miller, CEO, Hatsize ”
    • 21. Canadian Technology Accelerator@Plug and Play
      • Connecting Canadian companies to Silicon Valley
          • Six offices
          • Free space for 3 months
          • Access to TCS/Consulate, PnP, and C100 connection services
      After almost 3 years: - 60+ companies supported - Results: increased sales,  new jobs in Canada, funding events, strategic partnerships
    • 22. Canadian Technology Accelerator @ San Francisco
      •      Connecting Canadian companies with San Francisco
          • Networking..!
          • SF social scene
          • Consulate
          • C100 mentoring (C100 new HQs)
      •      Opened Spring 2011
          • Heart of SOMA district
          • Eight seats + one office
          • Focus on Digital media and gaming
    • 23. Canadian Technology Accelerator @Environmental Business Cluster
        • Launched in September 2011
        • In San Jose
        • Cleantech Only
        • 3 companies at a time
        • 4 months tenure
        • access to lab facilities
    • 24. Some Canadian Technology Accelerator Alumni
    • 25. Current Canadian Technology Accelerator tenants CTA@PnP            CTA@SF CTA@EBC
    • 26.
      • AdParlor helps application developers monetize their social media traffic, in particular on Facebook, by leveraging their virtual currency monetization platform.
        • Was qualified through the first California TCS boot camp series in March 2009
        • Participated in aftercare mission to the Valley; winner at Plug and Play Expo pitch competition
        • Joined the CTA in August 2009 for 3 months, bootstrapping strategy, however fast revenue growth
        • Manages exclusive Groupon advertising spend on Facebook
        • Today: Dozen of millions in revenues, grown from 3 employees to 20+ while keeping strong ties in Silicon Valley – just been acquired by AdKnowledge
      CTA Success Stories
    • 27.  
    • 28.
      • Strategic Niche Approach (emerging sectors)
        • Connected car: 4 Cdn missions, CCSIP working group established, workshop/industry led mission in Nov 2010: MoU signed, companies introduced to OEM technology supply chains
        • Smart Grid: 1st Cdn-Cal workshop at HP, second workshop in MTL/MOU signed; Smart Grid  Industry mission in December 2011
        • Personalized Health Management:  Cdn Leadership established, momentum is gaining with local and Cdn stakeholders
        • Food for Health: First workshop March 2011; second workshop in February 2012
    • 29.
        • Initiative for Canadians, by Canadians
        • All about supporting entrepreneurs and innovation
        • “ Top 100 most influential Canadian ex-pats in Silicon Valley”
          • Venture Capitalists
          • Serial Entrepreneurs
          • Fortune 500 C-level execs
        • Multi-threaded mission
          • Mentorship (one-off + 6 month champions)
          • Networking
          • Innovation/Commercialization policy
      Partnership with the C100
    • 30. Corporate: Startup:, Flowtown, Huddler, Immunet,, Nuvation, Picaboo, Right90, Ruba, Uptake, VideoEgg, Constructive Media, Pandoodle, Opinno, Yousendit, etc. Investor: Accel Partners, Altos Ventures, Ariva Partners, BDC Venture Capital, Bootup Labs, Bridgescale Partners, Canaan Partners, JPMorgan, Hummer Winblad Venture Partners, Lightspeed Venture Partners, MDV, Panorama Capital, Physic Ventures, Propel Partners, RBC Venture Partners, Venrock, W Media Ventures, Yaletown Ventures, Burrill&Company, Physics Ventures, etc. 102 Chartered Members
    • 31. First year results (2010) 15                      Events organized in our first year 50                      Canadian companies participated in mentoring 102                    Charter Members 633                    General Members 1,580                 Twitter followers 1,000+               Entrepreneurs attended C100 events $100M Invested directly by C100 members, or $250M In deal value (approx ¼ of all VC investment deployed in Canada)