Business model innovation is a critical aspect of corporate success, so much in fact that more technologically advanced companies have been wiped out by competitors whose sole advantage was an innovative business model. There is no doubt that 3D printing will lead to countless product and service innovations, but its impact on business model innovation is just as important.
3D printing technologies enable us to reconfigure critical elements of a business model, but more than that, they have the power to completely change the way business model innovation is done. Indeed, they bring the ‘rapid prototyping’ paradigm to business model innovation. Business models can become fully adaptive and ‘mobile’, enabling firms to rapidly move across markets and within their own markets, responding instantly to changes in their environment. This session will focus on these new forms of business model innovation and demonstrate how any firm, even those not involved in manufacturing and 3D printing, can benefit from this new way to innovate.
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