[DDMC 2014] The Role of Online 3D Platforms in Open Innovation with Customers
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[DDMC 2014] The Role of Online 3D Platforms in Open Innovation with Customers

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This presentations examines the role of 3D printing platforms in open innovation and co-creation with customers

This presentations examines the role of 3D printing platforms in open innovation and co-creation with customers

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  • 1. THE ROLE OF ONLINE 3D PLATFORMS IN OPEN INNOVATION WITH CUSTOMERS Prof. Thierry Rayna Dr Ludmila Striukova Prof. John Darlington DDMC 2014
  • 2. Prof. Thierry Rayna Professor of Economics at ESG Management School (Paris) Affiliate Professor at Imperial College London Associate Editor of Int. J. of Manufacturing Technology and Management email: trayna@esg.fr Twitter: @ThierryRayna
  • 3. Open Innovation Inbound or ‘outside-in’ Outbound or ‘inside-out’ ‘Coupled’ = inbound + outbound
  • 4. Co-Creation Consumer-related part of Open Innovation Can take place at all stages of production process Can involve individuals or communities Can be autonomous or sponsored Open Innovation with consumers requires Co-Creation but not all Co-Creation is Open Innovation
  • 5. Open Innovation, Co-creation & Mass-customisation Open Innovation Mass-customisation Co-creation © Thierry Rayna 2014. Some rights reserved. Except where otherwise noted, this worked is licensed under http://creativecommons.org/licenses/by/4.0/
  • 6. From Consumers to Prosumers Design Manufacturing Distribution Minor Significant Leading MinorSignificantLeading M inor Significant Leading ‘Traditional’ Production DIY ‘Factory’ Outlet BespokeClothing CodesignedHome 3DPrinted Home 3D Printed © Thierry Rayna 2014. Some rights reserved. Except where otherwise noted, this worked is licensed under http://creativecommons.org/licenses/by/4.0/
  • 7. Typology of Co-creation Differentiated Integrated MassCustom Crowdfunding Crowdsourcing User Manufacturing Crowd-customisation Co-design platforms Open Source INPUT OUTPUT © Thierry Rayna 2014. Some rights reserved. Except where otherwise noted, this worked is licensed under http://creativecommons.org/licenses/by/4.0/
  • 8. A Study of Online 3D Printing platforms Original study (2013): 14 platforms New study (2014): 22 platforms
  • 9. 3D Printing platforms and co-creation Design Design supply Design hosting Customi sation Co- creation Crowd- sourcing Manufacturing Printing Home printing Crowd- sourcing Crowd User designs designs designs objects objects Input Manufactured objects Designs Service Activity © Thierry Rayna 2014. Some rights reserved. Except where otherwise noted, this worked is licensed under http://creativecommons.org/licenses/by/4.0/
  • 10. Taxonomy of Online 3D Printing PlatformsTable 5: Categorising online 3D printing platforms. Design Manufacturing Platform Hosting(sales) Hosting(repository) Designsupply Co-designservice Designcrowdsourcing Designcustomisation Printingservice Printersales Physicalstore Printingcrowdsourcing 1○ 3Dagogo + + 3D Burrito + 3DLT + (+) CubifyCloud + + + + + i.Materialise + + + + + Ponoko + + Sculpteo + + + + Shapeways + + + Trinckle + + + 2○ 3DPrintUK + Materialise Onsite + 3DCreation Lab + + FastProtos + + iMakr + + + + Makerbot/Thingiverse + + + + + The 3D Printer Experience + + + White Clouds + + + + 3○ 3D Hubs + MakeXYZ + 4○ Additer + + Kraftw¨urx + + Maker6 + + + + 1○ Design marketplaces 2○ Printing services Design marketplace Printing service Printing marketplace Crowdsourcing platform © Thierry Rayna 2014. Some rights reserved. Except where otherwise noted, this worked is licensed under http://creativecommons.org/licenses/by/4.0/
  • 11. Print shop Printing market place D esign m arketplace Printing service Design crowdsourcing 3D Hubs MakeXYZ 3DPrintUK Materialise-Onsite 3DLT Cubify Ponoko Sculpteo 3Dagogo 3DCreationLab FastProtos iMakr Makerbot 3DPrint.Exp. WhiteCloud Shapeways i.Materialise Trinckle Maker6 Printing crowdsourcing 3DBurrito Additer Kraftwürx Design service © Thierry Rayna 2014. Some rights reserved. Except where otherwise noted, this worked is licensed under http://creativecommons.org/licenses/by/4.0/
  • 12. Differentiated Integrated MassCustom Online 3D Printing Platforms and Co-creation Printing marketplaces 3DHubs MakeXYZ Printing services 3DPrintUK MakerBot 3DCreationLab FastProtos iMakr 3DPrinterExp. White Cloud Ponoko 3D Burrito 3DLT 3Dagogo Cubify Sculpteo i.Materialize MaterialiseOnSite Shapeways Trinckle Design marketplaces Crowdsourcing platforms (Kra#würx,Additer) © Thierry Rayna 2014. Some rights reserved. Except where otherwise noted, this worked is licensed under http://creativecommons.org/licenses/by/4.0/
  • 13. Conclusion Online 3D Printing Platforms enable to cover most aspects of Open Innovation with Customers Still weaker on the ‘integrated’ side Need to develop interfaces enabling collaboration
  • 14. Special Issue: “3D Printing: The Next Industrial Revolution” Eds Prof. I. Petrick (Penn State), Prof. T. Rayna (ESGMS), Dr L. Striukova (UCL) Int. J. of Manufacturing Technology and Management Deadline extended until May 31
  • 15. Questions? trayna@esg.fr @ThierryRayna