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FACILITATOR
AIDED-INNOVATION
The alchemy of an integrated design culture

HELPING MULTIDISCIPLNARY TEAMS WORK MORE EFFICIENTLY TO REACH
SUPERIOR RESULTS




Thierry Curiale, Matthew Marino


   @userstudio
Multidisciplinary innovation
is a team sport.
Multidisciplinary innovation
is a team sport.

Today, we’d like to share and
discuss our rules of the game…
Hello, we’re…
                     Matthew Marino
                     Service designer & founding partner
                        @matthew_marino




                     Thierry Curiale
                     Innovation marketing director & facilitator
                        @thierrycuriale




User Studio - 2012
Orange museum project




User Studio - 2012
Multidisciplinary innovation team


                                    Designer


         Marketer




                                    Programmer



         Curator



                                    Publisher


User Studio - 2012
Challenges of muldisciplinary innovation
 Different personal and professional perspectives

              Curator



         Designers



        Marketers


 Programmers



          Publisher


User Studio - 2012
Successful equation
 Working with business, technical and human perspectives straight
 from the start increases the chances of success.

                     Marketers

                                       Designers



 Sweet
  spot




                 Programmers


User Studio - 2012
Successful equation
 Working with business, technical and human perspectives straight
 from the start increases the chances of success.

                     Marketers

                                       Designers



 Sweet
  spot




                 Programmers                            Secret device !


User Studio - 2012
Embeding facilitation in integrated teams



                     Marketer


                                                 Programmer



                                      Designer


                            Curator

                                                   Publisher




User Studio - 2012
Challenging balancing act

                        Service Designers




               Skills        Training       Balancing act


User Studio - 2012
Facilitator-aided innovation



Designer             Facilitator   Curator   Publisher   Programmer   Marketer




User Studio - 2012
Benefits of facilitator-aided innovation
                                Efficiency

                                                     Team cohesion
                               > Reducing the
                               time consuming
                               negotiation             > Motivation
       Relevant results
                               interfaces
                                                > Personal      > Proud of
                                                satisfaction    what we do
      > Better quality                          and pleasure    together
      through collective
      intelligence (thoughts                            > Feel part
      & emotions)                                       of a group




User Studio - 2012
The rules and tools of the game
 How to create such an innovation experience

 1. Cast the right team

 2. Create a formal framework dedicated to exploring new ideas

 3. Catalyse the interactions between different points of view

 4. Emphasize doing rather than “bla bla bla”… 

 5. Delegate roles so production flows smoothly

 6. Attribute leadership to each discipline when relevant

 7. Remeber to remain a project manager

 8. Integrate the facilitator within the organisation


User Studio - 2012
The rules and tools of the game
 1. Cast the right team
 Heterogeneous skills and disciplines…and homogeneous values and cultural references




                                 12 people max. is ideal

User Studio - 2012
The rules and tools of the game
 2. Create a formal framework dedicated to exploring new ideas
 Example : a dedicated space and a co-written team contract…




User Studio - 2012
The rules and tools of the game
 3. Catalyse the interactions between different points of view




         Marketer




                                                          Designer
          Programmer



User Studio - 2012
The rules and tools of the game
 4. Emphasize doing rather than “bla bla bla”… 




           DO
          TANK




User Studio - 2012
The rules and tools of the game
 5. Delegate roles so production flows smoothly

                                              Rythm
                            Friendly          master
                     Host   observer                   Decision
                                                       mobilizer




User Studio - 2012
The rules and tools of the game
 6. Attribute leadership to each discipline when relevant




                ELABORATE        DESIGN                 DEVELOP

                     MARKETERS

                                 DESIGNERS

                                                      PROGRAMMERS


User Studio - 2012
The rules and tools of the game
 7. Remember to remain a project manager

                     Facilitation          Project management


         Communication                      Budget



         Transparency
                                    +       Dealines



         Collaboration                      Quality



User Studio - 2012
The rules and tools of the game
 8. Integrate the facilitator within the organisation




                     Outsourced




                                                         Towards a
                                  Facilitator who can
                                                        transformed
                                    take decisions
                                                         manager ?
User Studio - 2012
The rules and tools of the game
 8. Integrate the facilitator within the organisation




                     Outsourced




                                                         Towards a
                                  Facilitator who can
                                                        transformed
                                    take decisions
                                                         manager ?
User Studio - 2012
Recruting your own facilitator
 Skills                              Qualities                  Knows about
 Knowledge                           Attitude                   > Marketing
 > Social sciences                   > Integrity                > Design
                                     > Authenticity             > Development
 Know-how                            > Ethics                   > Economics
 > Conducting team dynamics          > Empathy                  > Accounting
 > Project management                > Altruistic               > Management
 Soft skills                         > Humanistic               > Finance
 > Interpersonal communications      Behaviour
 > Dealing with complex situations   > Non defensive
                                     > Does not judge
 Knows how to get done               > Neutral & benevolent
 > Leadership                        > Listens empathetically
                                     > Maieutician


User Studio - 2012
Expanding the innovation manager's toolbox

    Top-down organisations                                    Flat organisations


                                                      Designers
                                                                             Programmers



                     Managers            Executives               Facilitators

                                                                                      Marketers

                                                                   HR



                     This paradigm change needs new skills and TOOLS

User Studio - 2012
Expanding the innovation manager's toolbox

    Top-down organisations                           Flat organisations


                                             Designers
                                                                    Programmers



                     Managers   Executives               Facilitators

                                                                             Marketers

                                                          HR


 Macro organisational change                     Micro functional change

User Studio - 2012
"As we move away from hierarchical
structures and open the system,
someone needs to act as the
catalyst so things don’t overheat."



  @thierrycuriale
Thanks !
Matthew Marino          Thierry Curiale
marino@userstudio.fr    thierrycuriale@hotmail.com



    @userstudio         www.userstudio.fr
Facilitator aided innovation

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Facilitator aided innovation

  • 1. FACILITATOR AIDED-INNOVATION The alchemy of an integrated design culture HELPING MULTIDISCIPLNARY TEAMS WORK MORE EFFICIENTLY TO REACH SUPERIOR RESULTS Thierry Curiale, Matthew Marino @userstudio
  • 3. Multidisciplinary innovation is a team sport. Today, we’d like to share and discuss our rules of the game…
  • 4. Hello, we’re… Matthew Marino Service designer & founding partner @matthew_marino Thierry Curiale Innovation marketing director & facilitator @thierrycuriale User Studio - 2012
  • 6. Multidisciplinary innovation team Designer Marketer Programmer Curator Publisher User Studio - 2012
  • 7. Challenges of muldisciplinary innovation Different personal and professional perspectives Curator Designers Marketers Programmers Publisher User Studio - 2012
  • 8. Successful equation Working with business, technical and human perspectives straight from the start increases the chances of success. Marketers Designers Sweet spot Programmers User Studio - 2012
  • 9. Successful equation Working with business, technical and human perspectives straight from the start increases the chances of success. Marketers Designers Sweet spot Programmers Secret device ! User Studio - 2012
  • 10. Embeding facilitation in integrated teams Marketer Programmer Designer Curator Publisher User Studio - 2012
  • 11. Challenging balancing act Service Designers Skills Training Balancing act User Studio - 2012
  • 12. Facilitator-aided innovation Designer Facilitator Curator Publisher Programmer Marketer User Studio - 2012
  • 13. Benefits of facilitator-aided innovation Efficiency Team cohesion > Reducing the time consuming negotiation > Motivation Relevant results interfaces > Personal > Proud of satisfaction what we do > Better quality and pleasure together through collective intelligence (thoughts > Feel part & emotions) of a group User Studio - 2012
  • 14. The rules and tools of the game How to create such an innovation experience 1. Cast the right team 2. Create a formal framework dedicated to exploring new ideas 3. Catalyse the interactions between different points of view 4. Emphasize doing rather than “bla bla bla”…  5. Delegate roles so production flows smoothly 6. Attribute leadership to each discipline when relevant 7. Remeber to remain a project manager 8. Integrate the facilitator within the organisation User Studio - 2012
  • 15. The rules and tools of the game 1. Cast the right team Heterogeneous skills and disciplines…and homogeneous values and cultural references 12 people max. is ideal User Studio - 2012
  • 16. The rules and tools of the game 2. Create a formal framework dedicated to exploring new ideas Example : a dedicated space and a co-written team contract… User Studio - 2012
  • 17. The rules and tools of the game 3. Catalyse the interactions between different points of view Marketer Designer Programmer User Studio - 2012
  • 18. The rules and tools of the game 4. Emphasize doing rather than “bla bla bla”…  DO TANK User Studio - 2012
  • 19. The rules and tools of the game 5. Delegate roles so production flows smoothly Rythm Friendly master Host observer Decision mobilizer User Studio - 2012
  • 20. The rules and tools of the game 6. Attribute leadership to each discipline when relevant ELABORATE DESIGN DEVELOP MARKETERS DESIGNERS PROGRAMMERS User Studio - 2012
  • 21. The rules and tools of the game 7. Remember to remain a project manager Facilitation Project management Communication Budget Transparency + Dealines Collaboration Quality User Studio - 2012
  • 22. The rules and tools of the game 8. Integrate the facilitator within the organisation Outsourced Towards a Facilitator who can transformed take decisions manager ? User Studio - 2012
  • 23. The rules and tools of the game 8. Integrate the facilitator within the organisation Outsourced Towards a Facilitator who can transformed take decisions manager ? User Studio - 2012
  • 24. Recruting your own facilitator Skills Qualities Knows about Knowledge Attitude > Marketing > Social sciences > Integrity > Design > Authenticity > Development Know-how > Ethics > Economics > Conducting team dynamics > Empathy > Accounting > Project management > Altruistic > Management Soft skills > Humanistic > Finance > Interpersonal communications Behaviour > Dealing with complex situations > Non defensive > Does not judge Knows how to get done > Neutral & benevolent > Leadership > Listens empathetically > Maieutician User Studio - 2012
  • 25. Expanding the innovation manager's toolbox Top-down organisations Flat organisations Designers Programmers Managers Executives Facilitators Marketers HR This paradigm change needs new skills and TOOLS User Studio - 2012
  • 26. Expanding the innovation manager's toolbox Top-down organisations Flat organisations Designers Programmers Managers Executives Facilitators Marketers HR Macro organisational change Micro functional change User Studio - 2012
  • 27. "As we move away from hierarchical structures and open the system, someone needs to act as the catalyst so things don’t overheat." @thierrycuriale
  • 28. Thanks ! Matthew Marino Thierry Curiale marino@userstudio.fr thierrycuriale@hotmail.com @userstudio www.userstudio.fr