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Presentation digital trends 2013

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Last trends of 2013

Last trends of 2013

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  • 1. 2013 trends to watch IPOs Biometry Viral video Social ads Mobile payment Data privacy Cheapeast tablets Live streams BYOD Thibaut Loilier Mobile addiction Hacking tloilier@gmail.com @tloilier Glass 2.0 More ads LinkedIn vizualize.me/tloilier
  • 2. Massive IPOs Thibaut Loilier @tloilier IPOs ‘speculation’ for 2013 Number of IPO filings (US) 300 200 $352,8 Million $16 Billion 100 $700 Million 2007 2008 2009 0 2010 2011 2012 May 2011 Nov. 2011 May 2012Source: Renaissancecapital.com
  • 3. Data protection Thibaut Loilier @tloilier A third of consumers globally 32% believe that their online privacy is 68% adequately protected by todays business practices 70% are worried about misuse of their personal data Privacy concerns in 2012 compared with 2011 (US) 3% Less concerned today 37% No change 60% More concerned today «Your recent amazon purchases, tweet score and location historySource: Edelman & Cobit & TRUSTe makes you 23.5% welcome here.»
  • 4. Mobile payment Thibaut Loilier @tloilier Worldwide mobile payments transaction $400B Store location Self- Loyalty scanning & check-out $300B RedeemPromotions coupons $200B Mobile e- Payment commerce $100B In- store price comparision 2011 2012 $0B 2013 2014Source: Gartner
  • 5. More ads Thibaut Loilier @tloilier Total media ad spending worldwide, 2012-2015 $700B Global Advertising Markets 2012 Mobile $1.5B Online $650BDirect Mail $68B $155B $600B TV $193B $550B Print 2012 $138B 2013 $500B 2014 Radio 2015 $32B Source: eMarketer, & Facebook
  • 6. Biometric Thibaut Loilier @tloilier Civil and military biometric Built-in biometric reader market revenue forecast$10 000M $7 500M $5 000M $2 500M $0M 2010 2011 2012 2013 2014 2015 2016 Source: Frost & Sullivan
  • 7. Viral video Thibaut Loilier @tloilier Top 3 most shared social video brands Days to 100 Million views 5,9 Million 60 5,5 Million 4,3 Million 45 30 15 0 Google glass video was the most Susan Boyle: Lady Gaga: Rebecca Black: Psy: Gangnam Justin Bieber: shared video brand of 2012 Kony 2012 Britain’s got Bad romance Friday Style Baby talentSource: Marketingcharts.com
  • 8. Mobile addiction Thibaut Loilier @tloilier Worldwide Smart Connected Device Market Forecast Unit Shipments (Millions), 3Q 2012 2 000 Desktop PC Portable PC Tablet Smartphone 1 500 1 000 44% of cell owners have slept with their phone next to their bed because they wanted 500 to make sure they didn’t miss any calls, text messages, or other updates during the night. 0 2011 2012 2013 2014 2015Source: International Data Corporation, Pew Research Center’s Internet & American Life Project
  • 9. Glass 2.0 Thibaut Loilier @tloilier 50% of consumers expressing immediate interest in purchasing. GPS / Street map Contextual Tourism Museum Local toursmerchant Trying on Education clothes GamingSource: Google Project Glass, Hit Laboratories
  • 10. Hacking Thibaut Loilier @tloilier New Ransomware (malware) samples The volume of malicious and 200 000 high-risk Android apps will reach 1 million in 2013 150 000 100 000 50 000 Hacktivist group Anonymous has said Q1 2011 Q2 2011 that 2013 will be a memorable year Q3 2011 Q4 2011 0 for cyberattacks Q1 2012 Q2 2012 Q3 2012Source: Trendnicro, McAfee
  • 11. Live Streams 2012 US Presidential Debate: record 1.2 million live streams on CNN.comFelix Baumgartner jump: record8 million watch live on YouTube In 2013, live- Streams will become more and more popular At the Austin City Limits Music Festival, about a third of the nearly 130 bands on a lineup that includes the Red Hot Chili Peppers, the Black Keys and Jack White had their sets broadcast on YouTube
  • 12. Bring your own device (BYOD) Companies offering BYOD In 2013 more than a quarter of devices used 90 for work will be a smartphone or tablet, not a PC 60 58% of companies expect growth in employees bringing smartphone 30 in 2013 2012 0 2014Source: Mubaloo, Forrester, Gartner
  • 13. Social advertising Social network ad revenues worldwide $10B $8B Social is a weapon $5B against irrevelancy $3B 2011 2012 $0B 2013Source: eMarketer, Salesforce, Twitter, IBM
  • 14. Cheapest tablets Tablet average selling Price Forecast“There are few innovationsfrom vendors to differentiate $400their tablets; low price seemsto be the major factor toattract consumers to buytablets other than iPads”. IMS Market Analyst, Gerry Xu $300 $200 $100 2011 2012 $0 2013 2014Source: BI Intelligence
  • 15. Jan. 2013Thibaut Loilier@tloiliertloilier@gmail.com Try me! http://linkd.in/z2w4zP