Transcript of "Digital trends 2012_Thibaut Loilier"
2012 trends to watch Social Currencies Social CRM NFC Connected App discovery Objects TouchComputing M-health E-books Cyber crime Thibaut Loilier Gamiﬁcation firstname.lastname@example.org Personal @tloilier cloud HTML 5 LinkedIn vizualize.me/tloilier
Social Currencies Thibaut Loilier @tloilier Overall market for virtual goods in the US $ 2,9B Global virtual trading market $14 Billion $ 1,6B 2012 2011 2010 $5 Billion Q3 2010 Q4 2012 Facebook Credits: 15% of the company’s total revenues in 2012Source: eMarketer, Inside Virtual Goods report
NFC Thibaut Loilier @tloilier NFC ‘speculation’ for 2012 Digital Identity Sharing Payment photos NFC handset models available How can NFC inﬂuence Redeem 70+ Gaming coupons our lives in 2012? Public Ticketing Transport Social Interaction 26Source: GSMA Q4 2011 Q4 2012
App Discovery Thibaut Loilier @tloilier 1 billion app downloads per week will become a regular occurrence in 2012 Being discovered by users has become 10 Billion one of the main challenges for mobile app developers 1500 K Number of Apps available Android market growth450 K Jan 2012 End 2012Jan 2011 2008 2009 2010 2011 Q3 2011 Source: Distimo, Flurry
M-Health Thibaut Loilier @tloilier Track patient activity Empower Consumer health apps in the iTunes store Collect & patient share data How can mobile Collect 14,000 Healthmonitoring inﬂuence health ﬁtness data sector in 2012? Get instant 9,000 feedback Store patient data 2011 Q3 2012 Source: Manhattan Research, 2011
Cyber crime Thibaut Loilier @tloilier "Dark side of connectivity" is one of the biggest risks to global ﬁnancial and political stability in 2012 2011 2012
Gamiﬁcation Thibaut Loilier @tloilier Every startup CEO should understand gamiﬁcation Bing Gordon, former executive of EA games In 2012, a gamiﬁed service for consumer goods marketing and customer retention is becoming as important as Facebook, eBay or Amazon 50 % of organizations that By 2015, more than manage innovation processes will gamify those processesSource: Gartner
HTML 5 Thibaut Loilier @tloilier Games Storage Data can be stored Interactive games on a user’s can run without computer or installing other mobile device, so software or plug- web apps work ins without an Internet connection % websites using HTML 5 amongst 70 % Motion Video & Music 3D the 100 most popular websites Objects move on Interactive 3-D web pages and No plug-ins required effects using a react to the computer’s graphic movements of a processor cursor 34 % Q3 2011 Q3 2012Source: indeed, Binvisions, Qualogy Top Job trends on
Personal cloud Thibaut Loilier @tloilier Price of a Gigabyte $10 17 % of professionals with 3+ devices will adopt a personal cloud service in 2012 $0.1 $0.02 $1 2000 2004 2010 2012Source: Zdnet, Yankee Group
E-books Thibaut Loilier @tloilier $2,079 million E-book stores see growing revenue $1,436 million $894 million 103 million 175 million 271 million 2010 2011 2012 Total U.S. E-book revenue Total U.S. E-book salesSource: Yankee Group, 2011
Connected objects Thibaut Loilier @tloilier Scenario possible in 2012 Your alarm clock, which allows you 15 extra minutes of sleep 1 2 Your coffee make to turn on 15 minutes late This is communicated to as well Your car to start in 5 minutes to melt the iceYour meeting was pushed back 45 minutes accumulated in overnight snow storms Mail synchronisation Health monitoring Car available in 2012 Voice control Music streaming Video streaming Source: Cisco
Social CRM Thibaut Loilier @tloilier3 million 20 hoursNumber of emails sent every second Videos uploaded to Youtube every minute50 million 700 billionTweets per day Total minutes spend on Facebook each month ‘Social CRM is the company’s response to customer’s control of the conversation’ Paul Greenberg - Author of CRM at the Speed of Light.