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My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
My Brickel - Apartamento em Miami-FL
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My Brickel - Apartamento em Miami-FL

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  • 1. Presentation E X C L U S I V E LY P R E P A R E D B Y
  • 2. Project Summary192 studio, one, two and three bedroom residencesrepresenting a bold, new statement about contemporaryculture and city living. Designed by Arquitectonica withinteriors by Karim Rashid. Located in the heart of Brickellnext to everything. myentrance From the very first second you encounter it, MyBrickell captivates 2 your senses. The lobby’s three-story
  • 3. What are we selling? We are selling Location & Valuetrue statement infined urban living myentrance From the very first second you encounter it, MyBrickell captivates your senses. The lobby’s three-story 3 ceilings are an impressive welcome.
  • 4. BRICKELL CITICENTRE (Swire/Arquitectonica) RESORTS WORLD MIAMI (Genting/Arquitectonica)ARQUITECTONICA2900 OAK AVENUE, MIAMI FLORIDA 33133 USATel. 305.372.1812 Fax.305.372.1175www.arquitectonica.com PRELIMINARY MASSING A4.02No copies, transmissions, reproductions, or electronic manipulation of any portion of these drawings in whole or inpart are to be made without the express written permission of Arquitectonica International. All designs indicated in SPECIAL AREA PLAN JUNE 27, 2011these drawings are property of Arquitectonica International. All copyrights reserved (c) 2011. KEY PLAN BRICKELL CITICENTRE (Swire/Arquitectonica) BRICKELL CITICENTRE (Swire/Arquitectonica) RESORTS WORLD MIAMI (Genting/Arquitectonica) RESORTS WORLD MIAMI (Genting/Arquitectonica) ARQUITECTONICA 2900 OAK AVENUE, MIAMI FLORIDA 33133 USA PRELIMINARY MASSING A4.05 Brickell ARQUITECTONICA Tel. 305.372.1812 Fax.305.372.1175 www.arquitectonica.com OVERALL SOUTH SPECIAL AREA PLAN ELEVATION No copies, transmissions, reproductions, or electronic manipulation of any portion of these drawings in whole or in JUNE 27, 2011 A2.02 part are to be made without the express written permission of Arquitectonica International. All designs indicated in these drawings are property of Arquitectonica International. All copyrights reserved (c) 2011. 2900 OAK AVENUE, MIAMI FLORIDA 33133 USA SCALE: 1”=80’-0” Tel. 305.372.1812 Fax.305.372.1175 0’ 40’ DESIGN STANDARD myfuture www.arquitectonica.com Brickell CitiCentre* referred • Brickell is often to as The “Manhattan of the South” No copies, transmissions, reproductions, or electronic manipulation of any portion of these drawings in whole or in part are to be made without the express written permission of Arquitectonica International. All designs indicated in SPECIAL AREA PLAN 20’ 80’ EXAMPLE B JUNE 29 2011 these drawings are property of Arquitectonica International. All copyrights reserved (c) 2011. Resorts World Miami * mybrickell marks the beginning of • A new $700-million, 4.6 million square-foot • Each of the four hotels would cater to a different • About 60 luxury shops, plus a marketplace for Downtown • Brickell is comprised of several upscale, luxury condominium and apartment towers totaling incredibly exciting things to come business and shopping district a total of 250,000 square feet. clientele: family hotel – 2,000 rooms, luxury hotel for Miami urbanites. Just blocks • Multiple urban office towers, condominium high- • Convention and meeting space – 1,200 rooms, convention hotel – 1,300 rooms • Largest concentration of international banks in the US from your front door is the site for the business- rises and downtown apartments and boutique hotel – 750 rooms. 750,000 square feet, including a Miami Story meets-pleasure atmosphere of Brickell CitiCentre • Four city blocks of restaurants, upscale shops such • Two residential condo towers with 1,000 units 200,000-square-foot ballroom. and less than 2 miles to the north, plans are already as Harrods, and elite hotels sitting behind the Boulevard Shops on Biscayne • Entertainment facilities include a cinema and underway for Resorts World Miami, a first-of-its-kind waterfront resort, condominium, entertainment • Miami’s top destination for five-star hotels and restaurants • Approved by the City of Miami Boulevard. • More than 50 restaurants, lounges, bars and an interactive museum. • A 3.6 acre rooftop lagoon * IN DESIGN STAGE complex located between Biscayne Bay and the nightclubs, ranging from fine dining to buffets and • Blocks from your door is the site of Brickell CitiCentre • Proposed site of Miami’s first full-scale casino stunning Arsht Center for the Performing Arts. At a food court for a total of 700,000 square feet. (pending government approval) mybrickell, the future isn’t just here and now, it is * IN DESIGN STAGE completely and totally yours. • Less than 2 miles to the north is the future site of the Resorts World Miami ALL REFERENCES TO AND/OR RENDERINGS OF, BRICKELL CITICENTRE, CAPITAL ON BRICKELL, RESORTS WORLD MIAMI MUST BE NOTED AS PROPOSED ONLY WITH A DISCLAIMER THAT THOSE DEVELOPMENTS ARE PROPOSED ONLY, ARE NOT CONSTRUCTED, AND ARE NOT BEING ALL REFERENCES TO AND/OR RENDERINGS OF, BRICKELL CITICENTRE, CAPITAL ON BRICKELL, RESORTS WORLD MIAMI MUST BE NOTED AS PROPOSED ONLY WITH A DISCLAIMER THAT THOSE DEVELOPMENTS ARE PROPOSED ONLY, ARE NOT CONSTRUCTED, AND ARE NOT BEING DEVELOPED BY THE DEVELOPER OF MYBRICKELL. AS SUCH, THE DEVELOPER HAS NO CONTROL OVER THOSE PROJECTS AND THERE IS NO GUARANTEE THAT THEY WILL BE DEVELOPED, OR IF SO, WHAT THEY WILL CONSIST OF. ALSO, ANY INFORMATION INCLUDED ABOUT THOSE DEVELOPED BY THE DEVELOPER OF MYBRICKELL. AS SUCH, THE DEVELOPER HAS NO CONTROL OVER THOSE PROJECTS AND THERE IS NO GUARANTEE THAT THEY WILL BE DEVELOPED, OR IF SO, WHAT THEY WILL CONSIST OF. ALSO, ANY INFORMATION INCLUDED ABOUT THOSE waterfront resort, condominium and entertainment complex PROJECTS SHOULD TIE TO A SPECIFIC PRESS RELEASE, OR OTHER PIECE OF PUBLIC INFORMATION, AND SHOULD STATE SO IN THE BROCHURE PROJECTS SHOULD TIE TO A SPECIFIC PRESS RELEASE, OR OTHER PIECE OF PUBLIC INFORMATION, AND SHOULD STATE SO IN THE BROCHURE • Mary Brickell Village, the social hub of restaurants, nightlife, and boutiques is around the corner mybrickell puts you in the middle of it all Location 4
  • 5. myrestaurants 48 35 47 2 1 29 1. Il Gabbiano 44 < MIA Airport 34 2. Scalina 15 min 4 39 3. Zuma 4. Daniel Boloud Bistro 3 5. Area 31 6. Capital Grille 25 7. Azul 5 8. Tobacco Road 9. The River Oyster Bar 10. The Oceanaire 11. P. F. Chang’s BRICKELL KEY 12. Rosa Mexicano 33 13. Perricone’s 14. Segrafedo 15. Novecento 16. Puerto Madero 19 17. Dolores Lolita 6 32 18. Morton’s 22 19. Eos at Viceroy 21 20. Truluck’s Restaurant 3m 21. Pizza Rustica Wa inu lkin 38 22. Brickell Bridge Bistro and Bar Dis t g ta es nc 8 e myshopping MIAMI RIVER WALK 9 5m 23. Mary Brickell Village Wa 46 inu lkin 24. Brickell CitiCentre* Dis t g ta es 25. Whole Foods Supermarket* nc e 26. Publix (Mary Brickell) 24 27. Publix (Coral Way) 30 20 myhotels 28. Four Seasons Hotel 10 29. Epic Hotel Wa mi 30. JW Marriot Marquis Hotel n lkin Dis ut g ta e 31. Mandarin Hotel nc s e 32. Viceroy Hotel E 31 33. Conrad Hotel 11 34. East Hotel* 7TICENTRE (Swire/Arquitectonica) 12 35. Hyatt Regency Miami 26 23 PRELIMINARY MASSING A4.01 XX myparksA PLAN JUNE 27, 2011 36. Miami Bicentennial Park 10 13 37. Miami Bayfront Park 33. Icon Brickell Park 17 38. Brickell Park 39. Miami River Boardwalk 40. Brickell Bay Boardwalk 41. Simpson Park 42. Flatiron Park ART mybanks DISTRICT 42 43. Citi Bank MIAMI DOWNTOWN INTERNATIONAL AIRPORT MIAMI SOUTH BEACH 44. Wells Fargo TowerRICKELL FINANCIAL DISTRICT 45. JP Morgan Chase Tower 46. 600 Brickell Financial 49 CORAL GABLES 51 47. Wachovia Tower 48. Bank of America Tower 49. Mellon Bank Tower 18 50. Espiritu Santo Plaza KEY BISCAYNE 51. Sabadell Financial Center * I N PL AN N I N G S TAG E S WALKING DISTANCE 3” 5” 10” 27 mylife 33 50 43 14 A world of shining towers against the shores of Biscayne Bay and the Miami River. 15 High-speed business and low-key lounges. A world of international corporations and world cuisines. This is where attorneys, bankers and others turn busy days at the office 40 into gourmet soirees and dinners in Miami’s best scene. Where families stroll along the 41 16 water, play in green open spaces and shop in world class upscale boutiques just blocks 28 45 Location from their homes. This is Miami at its best. This is mybrickell.POSED CAPITAL ON BRICKELL KELL CITICENTRE, CAPITAL ON BRICKELL, RESORTS WORLD MIAMI MUST BE NOTED AS PROPOSED ONLY WITH A DISCLAIMER THAT THOSE DEVELOPMENTS ARE PROPOSED ONLY, ARE NOT CONSTRUCTED, AND ARE NOT BEING DEVELOPED BY THE DEVELOPER OF MYBRICKELL. AS SUCH, THE DEVELOPER HAS NO CONTROL OVER THOSE PROJECTS AND THERE IS NO GUARANTEE THAT THEY WILL BE DEVELOPED, OR IF SO, WHAT THEY WILL CONSIST OF. ALSO, ANY INFORMATION INCLUDED ABOUT THOSE PROJECTS SHOULD TIE TO A SPECIFIC PRESS RELEASE,OULD STATE SO IN THE BROCHURE 5
  • 6. Why Brickell?Brickell is the mixed use center of Miami. Since 2006Brickell has concentrated most of the investment incondominiums, office and retail in Miami- Dade county. Location 6
  • 7. Residential development = people• Since 2008 7,000 new units have been built in Brickell.• People enjoy the convenience of living closer to their workplace.• Close to 20,000 new residents in Brickell• Brickell has become a place for families• The city is alive 24/7• New population generates demand for services (3 supermarkets, 4 new day cares, 35 new restaurants, 6 new parks) Location 7
  • 8. Office development = Jobs• 3 new office buildings in Brickell totaling close to 2 million square feet• New prime offices attract the highest rents, which attract the best businesses, which pay the highest salaries• Since 2008 15,000 new jobs with average salaries of 80k (2 times the US average) have been created in Brickell Location 8
  • 9. Retail development = Entertainment• Mary Brickell Village opened in 2008• South Miami Ave concentrated on a pedestrian lifestyle• Average retail ticket value has increased substantially (quality jobs=quality retail) Location 9
  • 10. Residential + Office + Retail =24/7 Mixed Use LifestyleThe Urban Center of Miami.Unique to South Florida and attractive toLatin American urban purchasers. Location 10
  • 11. Living/Dining Living/Dining 14’2” x 25’ WIC 6 33 14’2” x 25’ WIC 6 33 Master Bedroom Foyer Foyer 13’9” x 15’1” Bath Bath Master Bedroom Balcony Master Bedroom 13’9” x 15’1” 9’7” x 8’9” 13’9” x 15’1” 28 Ul 28 Balcony 8 Balcony 9’7” x 8’9” 9’7” x 8’9” 3m 3m Wal king in 9 Wal king in 34 Dis . Dis . ta nc ta nc 8 e 8 e 9 5 9 W m 20 5m alki in in Wal king in ng Dis . Dis . ta ta nc e nc e 20 20 Balcony 30 30 12’5” x 5’ BedroomValue/Design 12’5” x 14’ Kitchen Balcony Balcony Bath 12’5” x 5’ Bedroom 12’5” x 5’ Bedroom 12’5” x 14’ 10 12’5” x 14’ Kitchen Wal m king in Kitchen WIC Dis ta . nc e 12 Bath Bath 22 27 11 WIC 11 WIC 12 7 WIC 12 Living/Dining 10 22 19 mylife mylife 12’8” x 27’4” Living 22 19 19”3“ x 20’6” Bath WIC A world of shining towers against the shores of Biscayne Bay and the WIC A world of shining towers against the shores of Biscayne Bay and the Living/Dining 10 13 Living/Dining 12’8” x 27’4” 10 13 Living Living 12’8” x 27’4” 19”3“ x 20’6” Miami River. High-speed business and low-key lounges. A world of 2 Bedroom/2 Bath/Den Bath 19”3“ x 20’6” Bath Miami River. High-speed business and low-key lounges. A world of +Den+1/2 Bath international corporations and world cuisines. This is where attorneys, bankers and others turn Den Dining international corporations and world cuisines. This is where attorneys, bankers and others turn Balcony Kitchen Less than 1250 sf 8’5” x 5’ busy days at the office into gourmet soirees and dinners in Miami’s best scene. Where families mylife Den busy days at the office into gourmet soirees and dinners in Miami’s best scene. Where families world of shining towers against the Den Dining stroll along the water, play in green open spaces and shop in world A Dining class upscale boutiques just Balcony Kitchen Balcony Kitchen 8’5” x 5’ 38 stroll along the water, play in green open spaces and shop in world class upscale boutiques just 8’5” x 5’ 38 Miami River. High-speed business a blocks from their homes. This is Miami at its best. This is mybrickell. blocks from their homes. This is Miami at its best. This is mybrickell. international corporations and world cuisines. This is where a WIC Bath WIC Bath busy days at the office into gourmet soirees and dinners in M Balcony Bedroom Kitchen 12’2” x 5’ 11’6” x 12’ Master Bedroom 18 Bedroom Foyer 18 12’5” x 14’ 2 1 Kitchen 21 11’6” x 12’ Foyer Kitchen Balcony Balcony Kitchen Bedroom 12’3” x 13’4” < MIA Airport Bath Balcony 12’2” x 5’ stroll along the water, play in green open spaces and shop in w 21 2 26 1 23 Kitchen 12’2” x 5’ 6’ x 16’2” Bedroom Living/Dining < MIA Airport 15 min Master Bedroom 4 blocks from their homes. This is Miami at its best. This is mybr Balcony 26 35 Kitchen 12’3” x 13’4” Bedroom 15’6” x 20’5” Master WIC 12’5” x 14’ Living ART Kitchen 6’ x 16’2” Living/Dining 12’5” x 14’ WIC BathBath 15 min 4 35 DISTRICT Bath 15’6” x 20’5” 23 3 23 Den WIC 3 25 DOWNTOWN WIC WIC Living MIAMI SOUTH 8’2” x 10’ WIC MIAMI Living INTERNATIONAL BEACH 14 Den Bedroom 25 AIRPORT 29 11’6” x 12’ WIC Living 29 5 8’2” x 10’ Dining 19” x 20’3” Foyer Kitchen 12’8” x 27’4” Master Bedroom 5 21 Master Bedroom 14’6” x 12’3” WIC Bath Balcony WIC Bedroom Bath < MIA Airport CORAL GABLES 14 26 Bath WIC 14 x 13’4” 12’3” 15 Living 14’6” x 12’3” WIC Living Bath Kitchen 20’3” 19” x 6’ x 16’2” Dining Living/Dining 15 15 min 4 19” x 20’3” Bath Living/Dining Dining 12’8” x 27’4”15’6” x 20’5” 37 16 14’2” x 25’ 12’8” x 27’4” WIC 6 33 Bath Den Living/Dining Foyer Bath 3 14’2” x 25’ WIC Dining 6 33 Bath Foyer Balcony 25 36 Den 36 37 16 KEY 8’2” x 10’ 8’5” x 5’ 16 WIC Kitchen Bath 37 BISCAYNE Master Bedroom Den 24 5 Den Dining 24 13’9” x 15’1” Dining myrestaurants Master Bedroom Balcony Master Bedroom 28 13’9” x 15’1” Balcony 8’5” x 5’ Kitchen x 12’3” 14’6” WIC Bath Ultram 8’5” x 5’ Kitchen Bath 28 Balcony 9’7” x 8’9” Living/Dining 3m 1. Il Gabbiano myrestaurants 21. Whole Food Balcony 14’2” x 25’ myrestaurants WIC Wal 6 9’7” x 8’9” Foyer Wal 3m in 21. Whole Foods Supermarket (planning) in . king Dis ta 34 2. Scalina 22. Publix nc Bath king 8 34 e 22. Publix Il Gabbiano 1. Dis . 1. Il Gabbiano 8 ta nc e 3. Zuma Studio with capability 9 5m Master Bedroom 2. Scalina 23. Publix south in Wal 23. Publix sout 2. Scalina king . 4. Daniel Boloud Bistro 13’9” x 15’1” 9 5m Dis 2 Bedroom/2 Bath in Bri Wal ta 28 king in nc e 3. Zuma 20 Dis . ta nc 3. Zuma 5. Area 31 myhotels e to convert to one bedroom Balcony Balcony 9’7” x 8’9” 4. Daniel Boloud Bistro 20 myhotelsDaniel Boloud Bistro 4. 30 13’5” x 5’ 6. 3m Capital Grille Less than 955 sf Wal 30 in 24. . Four Seaso king 5. Area 31 24. Four Seasons Hotel Dis 5. Area 31 ta 7. Azul nc Balcony 8 e Balcony Balcony 13’5” x 5’ 12’5” x 5’ 13’5” x 5’ Bedroom 6. 10Capital Grille 25. Epic Hotel 10 mi Wal 25. Epic m Hotel 6. Capital Grille 9 8. Tobacco Road 5 in. Balcony 12’5” x 14’ king Kitchen 12’5” x 5’ Bedroom Master Bedroom n. Dis Wal king 26. JW Marriot 12’ x 14’ ta mi Wal 7. Azul nc 12’5” x 14’ Dis 26. JW Marriot Marquis Hotel king e n. 7. Azul Kitchen ta 9. Oysterbar Foyer Dis nc ta e Bath e nc 27 27. Mandarin H Living/Dining Bath Master Bedroom Den 8. Tobacco Road Master Bedroom 12’ x 14’ Bath 11 27. Mandarin Hotel Road 8. Tobacco WIC 13’ x 20’ 27 20 10. 30 Oceanaire 7 28. Viceroy Ho WIC 12’ x 14’ 12 9. Oysterbar Foyer WIC 11 28. Viceroy Hotel 11’6”x 7’9” Kitchen 9. Oysterbar Foyer WIC Living/Dining 12 Living/Dining 22 19 Bath 7 11. P. F. Chang’s 29. Conrad Hot 13’ x 20’ 29. ConradOceanaire 10. Hotel 13’ x 20’ 22 WIC 19 10. Oceanaire 12. Rosa Mexicano WIC WIC Bath Balcony Den Bedroom Bath WIC 12’5” x 5’ Kitchen Den 11’6”x 7’9” Kitchen 30. East Hotel Living/Dining 12’5” x 14’ 10 13 30. East P. F. Chang’s 11. Hotel (Planned) 11’6”x 7’9” Kitchen WIC WIC Kitchen 12’8” x 27’4” Bath Living 19”3“ x 20’6” Living/Dining 12’8” x 27’4” Bath Bath Bath 11. Dining P. F. Chang’s 13’ x 25’4” 10 Master Bedroom 13 13’6” x 14’ 13. Perricone’s 12. Rosa Mexicano Living Bath 19”3“ x 20’6” Bath 12. Rosa Mexicano Kitchen 14. Segrafeddo myparks Kitchen WIC myparks Perricone’s 13. Master Bedroom 11 Bath 13. Perricone’s Master Bedroom Dining 15. Noveccento WIC 13’6” x 14’ Bedroom Bath Dining 13’ x 25’4” Bedroom 12 13’6” x 14’ 10’ x 12’5” 31. Miami Bice 13’ x 25’4” 11’6”x 12’ WIC Dining WIC Den 14. Segrafeddo 14. Segrafeddo 31. Miami Bicentenial Park Bath 22 19 16. Puerto Madero Dining Balcony Den Kitchen WIC Bedroom 15. Noveccento 32. Miami Bayfront Park 32. Miami Bay 15. Noveccento Bedroom Bedroom 17. Dolores Lolita 8’5” x 5’ 10’ x 12’5” Bedroom 11’6”x 12’ 10’ x 12’5” Living Living/Dining 10 13 Balcony Kitchen 12’8” x 27’4” 38 33. Icon Bricke 11’6”x 12’ Living 16. Puerto Madero 8’5” x 5’ 33. Icon Brickell Park 19”3“ x 20’6” Balcony 16. Puerto Madero 38 Bath Bath 13’11” x Bath 5’ 18. Morton’s Living 34. Brickell Park Lolita 17. Dolores 34. Brickell Pa Living 17. Dolores Lolita myshopping Miami Rive 35. Balcony Balcony 13’11” x 5’ 13’11” x 5’ 18. Morton’s 18. Morton’s 35. Miami River Broadwalk 36. Brickell So Den 18 Dining Balcony Kitchen 18 36. Brickell South Board 19. MaryBrickell Village Balconyx 5’ myshopping 37. Simpson P 8’5” myshopping 37. Simpson Park Kitchen 38 20. Brickell Citi Center (Pla 12’2” x 5’ Balcony Master Bedroom ART 38. Flat Iron Pa Kitchen 12’5” x 14’ 19. MaryBrickell Village 12’2” x 5’ DISTRICT Bath Master Bedroom 12’5” x 14’ 19. MaryBrickell Village 23 38. Flat Iron Park ART DISTRICT 20. Brickell Citi Center (Planned) Bath 20. Brickell Citi Center (Planned) MIAMI DOWNTOWN WIC 23 MIAMI SOUTH Living INTERNATIONAL BEACHEffecient Floorplans AIRPORT MIAMI DOWNTOWN WIC 29 MIAMI SOUTH Living INTERNATIONAL BEACH 18 AIRPORT 29 CORAL GABLES WIC Balcony 14 Kitchen 12’2” x 5’ CORAL Living 15 GABLES WIC Dining Master Bedroom 19” x 20’3” 14 12’5” x 14’ 12’8” x 27’4” Living 15 Dining Bath 19” x 20’3” Bath 12’8” x 27’4” 23 Bath Value WIC 36 KEY Living 37 16 BISCAYNE Den 36 KEY 29 37 16 24 BISCAYNE Dining Den 24 Dining Balcony 8’5” x 5’ Kitchen WIC 14 Balcony 15 Living 8’5” x 5’ Kitchen Dining 19” x 20’3” 12’8” x 27’4” myrestaurants Bath 21. Whole Foods Supermarket (planning) myrestaurants 1. Il Gabbiano 21. Whole Foods Supermarket (planning) 22. Publix 37 16 36 1. Il Gabbiano Den 22. Publix 23. Publix south 2. Scalina 24 Dining Balcony 2. Scalina 23. Publix south 8’5” x 5’ Kitchen 3. Zuma 3. Zuma 4. Daniel Boloud Bistro myhotels myhotels myrestaurants 21. Whole F Balcony Balcony 13’5” x 5’ 4. 5. Daniel Boloud Bistro Area 31 5. 6. Area 31 Capital Grille 24. Four Seasons Hotel 24. Four Seasons Hotel Il25. Epic Hotel 1. Gabbiano 22. Publix 11 13’5” x 5’ 6. Capital Grille 25. Epic Hotel 2. Scalina Marriot Marquis Hotel 23. Publix s 7. Azul 26. JW
  • 12. Value/Branding mybrickell by Karim Rashid 2008 Architecture by Plaza Design by Interiors by Rashid 2011 Related recognizes the value of branding as a product differentiator. - Branded products carry a premium (ex. Icon Brickell). - Resale value increases when Buyer purchases in a unique bldg. Value 12
  • 13. Value/Related Brand ICON SOUTH BEACH PORTOFINO SOUTH BEACH MURANO GRANDE APOGEE • Purchased land at bargain price RESORTS WORLD MIAMI MURANO AT PORTOFINO ONE MIAMI THE LOFT 1 50 BISCAYNE SOUTH BEACH THE LOFT 2 ICON BRICKELL • Negotiated construction costs VICEROY in bulk 500 BRICKELL ICON BRICKELL ISLAND CLUB (now Isola Condominium) BRICKELL KEY • Services are volume DOWNTOWN priced BRICKELLS WORLD MIAMI (Genting/Arquitectonica) PA R K • Volume discounts passed to the BRIC KELL AVEN UE purchasers MIAMI RIVER BRICKELL CITICENTRE THE PLAZA ON BRICKELL Miami River FINANCIAL DISTRICT THE MARK ET ON BRICKELL RE ST h YACHT CLUB 8t AT BRICKELL SW SOUTH MIAMI AVENUE Icon Brickell mycollection 50 Biscayne The Yacht Club SOUT H MIA MI AV ENUE Owning a Related Group property is to own a piece of the iconic collection Viceroy Hotel of masterpieces which have defined Florida at each moment in time. All designed with impeccable taste and refinement, by world renowned One Miami The Mark designers, these visionary projects boast features like soaring lobbies by The Plaza on Brickell David Rockwell, whimsical pools and gardens by Phillipe Starck and urban lifestyles by Arquitectonica. Created with confidence over an impressive Loft 1 and more... 500 Brickell Loft 2 30-year history of success, Related projects redefine the worlds in which they exist... and now, redefine Brickell through the eyes of Karim Rashid. Proposed CAPITAL ON BRICKELLGS OF, BRICKELL CITICENTRE, CAPITAL ON BRICKELL, RESORTS WORLD MIAMI MUST BE NOTED AS PROPOSED ONLY WITH A DISCLAIMER THAT THOSE DEVELOPMENTS ARE PROPOSED ONLY, ARE NOT CONSTRUCTED, AND ARE NOT BEING DEVELOPED BY THE DEVELOPER OF MYBRICKELL. AS SUCH, THE DEVELOPER HAS NO CONTROL OVER THOSE PROJECTS AND THERE IS NO GUARANTEE THAT THEY WILL BE DEVELOPED, OR IF SO, WHAT THEY WILL CONSIST OF. ALSO, ANY INFORMATION INCLUDED ABOUT THOSE PROJECTS SHOULD TIE TO A SPECIFIC PRESS RELEASE, Value N, AND SHOULD STATE SO IN THE BROCHURE 13
  • 14. Value/Rent AppreciationOn average, rents in Brickell have grown 10% annually since 2008Due to: a) People moving to Brickell b) New office jobs created in the areaBrickell Financial Plaza - 400,000 square feet, approximately4,000 people. Due to open in 2012 located next to mybrickellPurchase in 2011 and take advantage of rentdemand for 2013
  • 15. Payment Schedule Payment Structure: Payment Target Target Date 10% W/ price specific reservation Nov. 1st 10% At contract Dec. 1st 20% At groundbreaking Feb 28th 2012 20% At slab floor 12 (6 months) Aug 30th, 2012 20% At top off Feb 28th 2013 20% At closing Oct 30th 2013assic mylife This is the world you live in – a waterfront city with a • Sprinkler fire-protection system Sales Strategys redefine Dramatic floor-to-ceiling windows, comfortable terraces, stunning distinctly downtown vibe and a residence that embraces and reflects all the best qualities of Miami. • High-speed internet access in all common areas • Prewired for smartbuilding technology, high-speed iving to city, river and bay views – welcome to urban utopia. Just outside • Spacious walk-in closets internet, multiple jacks, homerun-configured CAT5ting step your door, the charms of Brickell beckon. Lush parks, monuments, • Open-concept floor plans cable for data/voice communications and high- works of art, and historic sites all coexist alongside some of • Energy-efficient, impact-resistant windows definition programming for all television outlets. Miami’s most recognizable buildings and architecture. • High-efficiency central AC and heating in each unit 15
  • 16. Comission Structure Outside broker Commission: 5% first 5 sales 6% sale 6 and more Paid out: 75% at 40% purchaser deposit (ground breaking) 25% at closingces, stunning This is the world you live in – a waterfront city with a distinctly downtown vibe and a residence that embraces and reflects all the best qualities of Miami. • Sprinkler fire-protection system • High-speed internet access in all common areas • Prewired for smartbuilding technology, high-speed Sales Strategy Just outside • Spacious walk-in closets internet, multiple jacks, homerun-configured CAT5 monuments, • Open-concept floor plans cable for data/voice communications and high- ide some of • Energy-efficient, impact-resistant windows definition programming for all television outlets.re. • High-efficiency central AC and heating in each unit 16
  • 17. ConclusionThe evolution of the 24 hour city is the key to marketing of mybrickell. From thenDesign District to BRICKELL Avenue from the Bay to Downtown, Miami is evolving as thesophisticated, cosmopolitan Tropical Oasis that appeals to people from all Internationaldestinations. While Latin America has always had a love affair with our city, today we havevisitors from Canada, Europe and Asia establishing ownership interests and investmentsin real estate and business. MIAMI IS ON SALE is the mantra around the world. We havethe finest design and the most exciting environment in the safest country in the world.International conglomerates such as Swire Corporation, Genting Corporation, theRelated Companies and many more have taken significant positions in landand development projects that will define our city for the next twenty yearsand beyond. Our city will be defined by huge mixed use projects that willcombine residential, commercial, hospitality and culture, tying together themost vibrant resort, business and residential environments in a waterfrontcommunity of multi ethnicities. Conclusion 17
  • 18. Conclusion: [Continued]mybrickell is strategically located to take advantage of all that is NOW and all that WILLBE. Owners will be able to walk out of Karim Rashid’s hip, happening lobby into the hubof BRICKELL action. They will be able to grab the people mover and access the finestrestaurants, shopping and culture. Life is great in the 24 hour city. The Related Groupmakes these choices affordable, stylish and smart. Once again leading the wave of futuredevelopment, Jorge Perez’s vision defines contemporary urban design. RelatedISG willmake this offer to markets throughout Latin America utilizing it’s broad BrokerNetwork. We have determined that heavy local glossy magazines and eventsthroughout major cities in Latin America represents the most effectivepositioning to begin an aggressive reservation campaign based on actual unitselection and price. Conclusion 18

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