Business Model - Hotmart

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The business model canvas of Hotmar a Brazilian marketplace for digital content.

You can see more details in my blog: http://startupbizmodel.com
(in portugueses)

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Business Model - Hotmart

  1. 1. startupbizmodel.com 21 mar - 2012 Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Platform development Integration services A simple and and maintenace Self-service on site complete solution for with a support team Community selling digital content Producers of digital management through a digital content that wants to market or a sales monetize theirDigital Book Publishers Marketing force content Self-service on site with a support teamAffilates (receive sales Commissioncommission up to 80%) distribution Consumers of digital Investor Key Channels A centralized and contenet such as Resources digital books, secure market of digital content Site, Blog, Facebook screencast, Digital content base templates, figures, and Twitter courses... Affiliates community Digital Payment Site, Blog, Facebook and Twitter Platforrm Cost Revenue 9,9% of the digital Structure Steams content value + R$ 1,00 Digital Payment Servers Human Marketing Free Resources

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