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Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
Customer Development Manifesto by Steve Blank
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Customer Development Manifesto by Steve Blank

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This is a presentation about Steve's Blank Customer Development Manifesto making it simple and easier to memorize the most important concepts about it. …

This is a presentation about Steve's Blank Customer Development Manifesto making it simple and easier to memorize the most important concepts about it.

See my blog: http://StartupBizModel.com (portuguese)

Follow me in Twitter: @ThiagoPaiva

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  • 1. PRESENTATION ABOUT STEVEBLANK’S CUSTOMER DEVELOPMENT MANIFESTO Author: Thiago Paiva Twitter: @ThiagoPaivaBlog: StartupBizModel.com (portuguese)
  • 2. A STARTUP Is a Temporary Organization Designed to Searchfor A Repeatable and Scalable Business Model
  • 3. 1. THERE ARE NO FACTS INSIDEYOUR BUILDING, SO GET OUTSIDE
  • 4. 2. PAIR CUSTOMER DEVELOPMENTWITH AGILE DEVELOPMENT
  • 5. 4. FAILURE IS AN INTEGRAL PART OFTHE SEARCH FOR THE BUSINESSMODEL
  • 6. 4. IF YOU’RE AFRAID TO FAIL YOU’REDESTINED TO DO SO
  • 7. 5. ITERATIONS AND PIVOTS ARE DRIVENBY INSIGHT
  • 8. 6. SUCCESS BEGINS WITH BUY-IN FROMINVESTORS AND CO-FOUNDERS
  • 9. 7. NO BUSINESS PLAN SURVIVES FIRSTCONTACT WITH CUSTOMERS
  • 10. 8. VALIDATE YOUR HYPOTHESES WITHEXPERIMENTS
  • 11. 9. NOT ALL STARTUPS ARE ALIKE
  • 12. 10. AGREE ON MARKET TYPE – ITCHANGES EVERYTHING
  • 13. 11. STARTUP METRICS ARE DIFFERENTFROM EXISTING COMPANIES
  • 14. 12. TRACK PROGRESS CONVERTINGHYPOTESES INTO FACTS
  • 15. 13. FAST, FEARLESS DECISION-MAKING,CYCLE TIME, SPEED AND TEMPO
  • 16. 14. IF IT’S NOT ABOUT PASSION, YOU’REDEAD THE DAY YOU OPENED YOURDOORS
  • 17. 15. STARTUP TITLES AND FUNCTIONSARE VERY DIFFERENT FROM ACOMPANY’S
  • 18. 16. PRESERVE CASH WHILESEARCHING. AFTER IT’S FOUND, SPEND
  • 19. 17. COMMUNICATE AND SHARELEARNING
  • 20. 18. STARTUPS DEMAND COMFORTWITH CHAOS AND UNCERTAINTY
  • 21. MANIFESTO1. There Are No Facts Inside Your Building, So Get Outside2. Pair Customer Development with Agile Development3. Failure is an Integral Part of the Search for the Business Model4. If You’re Afraid to Fail You’re Destined to Do So5. Iterations and Pivots are Driven by Insight6. Success Begins with Buy-In from Investors and Co-Founders7. No Business Plan Survives First Contact with Customers8. Validate Your Hypotheses with Experiments9. Not All Startups Are Alike10. Agree on Market Type – It Changes Everything11. Startup Metrics are Different from Existing Companies12. Track Progress Converting Hypoteses Into Facts13. Fast, Fearless Decision-Making, Cycle Time, Speed and Tempo14. If it’s not About Passion, You’re Dead the Day You Opened your Doors15. Startup Titles and Functions Are Very Different from a Company’s16. Preserve Cash While Searching. After It’s Found, Spend17. Communicate and Share Learning18. Startups Demand Comfort with Chaos and Uncertainty
  • 22. THANK YOU!

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