This is the actual Instagram business model, to check it out more info about it, go to: www.startupbizmodel.com (portuguese)

1. startupbizmodel.com 18 Dec - 2012
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Investors
Development
Instagram
social
network
Design
Android
and
iPhone
Take
great
pictures
users
that
like
fast
and
share
with
pictures
your
friends
Forum
Grow
user
base
Key Channels Developers
Resources Great
photos
APIs
and
access
to
a
big
user
base
Appstores
(Apple
and
User
base
(more
than
30
MM
users)
Android)
and
App
Hosted
photos
Site
and
APIs
Cost Revenue
Structure Steams Free
Servers
Development
MarkeGng
Free