1 media evolution and_convergence

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  • 1. MEDIA EVOLUTION And Changing Audience Behaviour
  • 2.
    • The broadcast and publish at model
    Media Evolution
  • 3.
    • Image courtesy of YlvaS from Flickr released under Creative Commons
    Audience trusted what it was told
  • 4.
    • Image courtesy of @NO6 from Flickr under Creative Commons
    The audience had to watch at set times
  • 5.
    • Image courtesy of @swerz from Flickr under Creative Commons
    People consumed what they were given
  • 6.
    • Image courtesy of @bendodson from Flickr under Creative Commons
    Set meal journalism – no choice
  • 7.
    • The engage with on our terms model
    Media Evolution
  • 8.
    • Image courtesy of faceinthecrowd from Flickr under Creative Commons
    Letters To The Editor
  • 9.
    • Image courtesy of stephen_dyrgas from Flickr under Creative Commons
    Radio Phone Ins
  • 10.
    • Image courtesy of World Economic Forum from Flickr under Creative Commons
    TV Studio Debates
  • 11.
    • Image courtesy of ajleon from Flickr under Creative Commons
    Online Forums
  • 12.
    • Image courtesy of leekelleher from Flickr under Creative Commons
    Spoon Feeding The Audience
  • 13.
    • The participate in model
    Media Evolution
  • 14.
    • Image courtesy of falonyates from Flickr under Creative Commons
    Empowered Audience
  • 15.
    • Image courtesy of fruitnet from Flickr under Creative Commons
    Looking For High-Quality Content
  • 16.
    • Image courtesy of hatter from Flickr under Creative Commons
    Selection The Facts They Want To Consume
  • 17.
    • Image courtesy of fredcavazza from Flickr under Creative Commons
    In Their Preferred Social Media Location
  • 18.
    • Source: Pew Internet & American Life Project 2010
    Changing Audience Behaviour
  • 19. The News Relationship
    • The audience relationship to news has become portable, personalised, and participatory
      • 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter
    Source: Pew Internet & American Life Project 2010
  • 20. How News Is Accessed
    • 46% of Americans get their news from four to six media platforms on a typical day
    • Just 7% get their news from a single media platform on a typical day
    Image courtesy of laubarnes from Flickr under Creative Commons
  • 21.
    • The days of loyalty to one particular news organisation, delivering content in one particular form, on one device/platform
    • Are probably gone – forever
    Changing Consumption
  • 22. We must produce original journalism
    • Image courtesy of @N05 from Flickr under Creative Commons
  • 23. Superdesk
    • Better focus on core editorial proposition and target audience
    • Improved quality control
    • Speed of delivery increased
    • Resource (cost) savings
    • Potential to create new products
  • 24. Our raw material is facts
    • Images courtesy of Omnia Mutantur and Royston Rascals from Flickr under Creative Commons
  • 25. Which we then produce with our craft skills
    • Images courtesy of Will Pate. Karma Dude and Gem 66 from Flickr under Creative Commons
  • 26. To produce different products
    • Image courtesy victor.lavrentev , @N00, zelph & naturesformfurniture via Flickr under Creative Commons
  • 27. Newsroom convergence Planning Editor TV Editor Intake Editor Resources (Production) Manager Intake & Output All key editorial decisions are taken here Print Editor Radio Editor Interactive Editor Sources
  • 28. Newsroom convergence Planning Editor I/A Editor Intake Editor Resource (Production) Manager TV Editor Intake & Output Work Flow Out to production teams All editorial decisions made here Print Editor Radio Editor Work Flow Back to Super desk Output Sources Production TV Radio Print Interactive
  • 29. Newsroom convergence
    • Alerts the Superdesk regarding all incoming material from wires, stringers and correspondents
    • Monitors local, regional, national and international print, radio, TV and online media
    • 1: Intake editor
    • Eyes and ears
    • Image courtesy v Michelangelo Viana via Flickr under Creative Commons
  • 30. Newsroom convergence
    • Responsible for the quality control of all output
    • Defender of the brand's reputation for quality, accuracy, impartiality, balance, fairness and truth
    • Nothing gets past the Output Editor that could damage the brand
    • 2: Output editor
    • Quality control
    • Image courtesy v Michelangelo Viana via Flickr under Creative Commons
  • 31. Newsroom convergence
    • Owns and presents the forward planning schedule at every news meeting
    • Ensures all section editors deliver a forward planning agenda of exclusive stories
    • Ensures stories are followed up responsibly, and in a way that shows that the news organisation is delivering issue-led journalism
    • 3: Planning editor
    • Unique content
    Image courtesy v Michelangelo Viana via Flickr under Creative Commons
  • 32. Newsroom convergence
    • Pulling resources from other tasks when new priorities are identified by the Superdesk
    • Ensures there is no duplication of effort and that all effort is focused in the right place
    • Manages all resources for maximum impact
    • 4: Resource manager
    • Allocating effort
    Image courtesy ina via Flickr under Creative Commons
  • 33. Newsroom convergence
    • Introduced by the BBC in 2008 to ensure that all outlets cross-promoted one another
    • Aim is to keep the audience informed about all the alternative was of accessing information
    • Probably more fitting to a large media organisation where journalists have become accustomed to producing for one output only
    • 5: Cross promo producer
    • Maximum impact
    Image courtesy ina via Flickr under Creative Commons
  • 34. NewsDay Zimbabwe
  • 35. Zimbabwe Independent
  • 36. The Standard Zimbabwe
  • 37. Standard Deputy Editor Online Editor Intake Editor Planning Editor NewsDay Deputy Editor Independent Deputy Editor Standard Editor Politics Desk Business Desk Sport Desk Independent Editor NewsDay Editor Supps Independent News Editor Sport Editor NewsDay News Editor Political Editor News Desk Business Editor Standard News Editor Lifestyle Online Desk Chief Reporter Note: Drawing not to scale.
  • 38. Zimbabwe
    • "There is no one way of doing it. But I have found that the best way to do it is to get on with it and use the energy of the group to produce better content."
    Vincent Kahiya editor in chief AMH Zimbabwe (Newsday, The Zimbabwe Independent, The Standard)
  • 39. Planning Editor Broadcast Editor Weekly Editor Online Editor Intake Editor Daily Editor Journalist Journalist Journalist Journalist Editor in Chief Politics Politics Editor Journalist Journalist Social Editor Journalist Journalist Journalist Sport Editor Journalist Journalist Journalist Journalist Culture Editor Journalist Journalist Journalist Journalist Journalist Education Editor Duty Editor Journalist Journalist Journalist
  • 40. Vietnam
    • “ The implementation of the SuperDesk saves unnecessary costs caused by the overlap and improve the efficiency of the newspaper management under a unified “command and control”
    Le Khanh Duy, head of convergence at Vietnamnet
  • 41.
    • What it isn’t ...
    Convergence
  • 42. Costly
    • Image courtesy of epsos from Flickr under Creative Commons
  • 43. Disruptive
    • Image courtesy of kalmyket from Flickr under Creative Commons
  • 44. Hard Work
    • Image courtesy of Chad Fust from Flickr under Creative Commons
  • 45. Damaging
    • Image courtesy of Eddie~S from Flickr under Creative Commons
  • 46.
    • What it is ...
    Convergence
  • 47. Strategic way forward
    • Image courtesy of @N03 from Flickr under Creative Commons
  • 48. Cost saving
    • Image courtesy of rmgimages from Flickr under Creative Commons
  • 49. Improves quality control
    • Image courtesy of crashmaster from Flickr under Creative Commons
  • 50. Opens up new revenue opportunities
    • Image courtesy of dlr_de from Flickr under Creative Commons
  • 51. Convergence discussion
    • Would convergence be appropriate for Sri Lankan media?
      • If so, why?
    • What benefits would there be for:
      • The media businesses
      • The audience
      • The community
  • 52. Convergence workshop
    • Set out the business case for convergence for a Sri Lankan media house
      • How their attitudes and business focus needs to change
    • Set out the editorial case for senior editors and journalists
      • How their attitudes and workflows will have to change