Microwork through mobile phones

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Outcome analysis report about mobile phone-based microwork. Microwork Orientation Workshop was held in Gumulira, Malawi, on June 2012 to field test preliminary user experiences on "Multiculturalize Your Name", one of Microwork Publishing Platform that was selected as one of the finalists at World Bank-sponsored microwork idea competition.

Based on this analysis, the mobile application will be further fine-tuned to be made into a better application. PPT was made by Mr. Dowhan Kim, a fellow of Merry Year International.

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Microwork through mobile phones

  1. 1. Microwork throughMobile Phones { 2 June 2012, Development Innovation Forum
  2. 2.  Overview  Objective  Method  Case Study: Gumulira MVP Site  Way Forward  Q&ATable of Contents
  3. 3. Overview
  4. 4. Microwork?Overview
  5. 5. Microwork Publishing Platform?Overview
  6. 6. Objective
  7. 7. I. Building Social Capacity(Developed, Developing Nations)II. Providing a Source of Income forImpoverished PeopleObjective
  8. 8. Method
  9. 9. Core Applications  Earn-as-you-Translate  Earn-as-you-Write  Earn-as-you-Record  Earn-as-you-CreateMethod
  10. 10. Compatibility Beneficiaries Quality Check and and End and Payment Stakeholders Products Current Impact SituationEarn-as-you-Create
  11. 11. If the microworker decides to save 70% or more of his/her microwork $2wage for microcredit, he/she will earn 2$ per nickname, through a grant Microwork Wageby MPP. Microcredit Deposit$1If the microworker decides to save less than 70% of his/her microworkwage for microcredit, he/she will earn 1$ per nickname.Distribution of Profits
  12. 12. Case Study: GumuliraThe Set-up
  13. 13. Chimwemwe (Happiness) Chikondi (Love) Philirani (Precious) Chisomo (Grace) Chifundo (Mercy) Chibale (Friendship) Madalitso (Blessings)
  14. 14. Case Study: GumuliraThe Process
  15. 15. Sarah (Mother of the Nations) Jihye (Wisdom) Jeongtae (Fairness) Woojung (Friendship) Changdae (Great) Jonghyun (Wise) Eunhye (Grace) Names YoungYongdeuk (Dragon) (Soul) Soojung (Chrystal) Gapsu (Number One) Yoonjung (Steady, but Grand Success)
  16. 16. Case Study: GumuliraThe Results
  17. 17. • 22 Participants Total• Residents of Gumulira MVP Site• 18 Men, 4 Women• 8 w/ Personal Mobile Phones, 14 w/ Borrowed PhonesOverview
  18. 18. 1) Indicate how easy the task was;2) Would you like to continue doing this job?;3) Were there any difficulties in completing thetask? Please explain the difficulties;4) How will you spend the money you’veearned from this work?Questionnaire (1/2)
  19. 19. 5) What would you do if you earned MK 20,000from this job?;6) Would you be interested in a loan andsavings scheme?;7) Would you defer receipt of payment if you aregiven an additional MK 20 in 1 week?;8) Are you interested in purchasing a phonethrough microcredit for continuousparticipation?Questionnaire (2/2)
  20. 20. 1) 82% Easy, 18% Difficult Indicate how easy the task was;2) 100% Yes like to continue doing this job?; Would you3) Were there any difficulties in completing the3) 35% Yes, 65% No the difficulties;task? Please explain4) How will you spend the money you’veearned from this work?Responses (1/2)
  21. 21. • The task was so difficult because English can be interpreted broadly, while we received only a word, not a statement.• Some words are difficult to translate into real vernacular language(or in Chichewa) so it requires a sentence to understand properly.• I don’t know how to reply to messages; I faced a problem when trying to send the message. 3) Please Explain the Difficulties
  22. 22. • To buy more airtime to continue participating in this work.• To buy tablets of soap for my family.• To purchase two bundles(100 plastic papers each bundle) of small plastic papers at 80 Kwachas each and sell to those who bake African cakes. 4) How will you spend the money you’ve earned?
  23. 23. 5) What would you do if you earned MK 20,000from this job?;6) Would you be interested in a loan andsavings scheme?;7) Would you defer receipt of payment if you aregiven an additional MK 20 in 1 week?;8) Are you interested in purchasing a phonethrough microcredit for continuousparticipation?Responses (2/2)
  24. 24. • Start a business of buying farm produce from farmers and after selling it to the market.• Start doing business of buying and selling airtime. Introduce the system to customers so that it can be used by many people in the village.• Start a business of frying chips to assist vulnerable people in the community. 5) What would you do if you earned MK 20,000 from this job?
  25. 25. 5) What would you do if you earned MK 20,000from this job?;6) Would you be interested in a loan and6) 100% Yessavings scheme?;7) Would you defer receipt of payment if you are7) 33% Yes, 67% Nogiven an additional MK 20 in 1 week?;8) Are you interested in purchasing a phone8) 63% Yes, 37% No for continuousthrough microcreditparticipation?Responses (2/2)
  26. 26. Lessons and Way Forward
  27. 27. • Most Participants Did Not Face Difficulties Using Mobile Applications• More Intensive Training/Education Required to Ensure Quality and Diversity of Local Names• Microwork Best Leveraged By Persons with Disabilities Lessons
  28. 28. • Application Prototype to be Further Developed at Dell Social Innovation Lab with Sector Experts Mid-July• Assuring Quality• Delivering Marketable End Products Way Forward
  29. 29. Q&A

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