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Entrepreneurship and Appropriate Technology (적정기술과 비즈니스)
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Entrepreneurship and Appropriate Technology (적정기술과 비즈니스)


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2011년 적정기술아카데미(적정기술미래포럼 주관)에서 발표한 '적정기술과 비즈니스' 강의PPT

2011년 적정기술아카데미(적정기술미래포럼 주관)에서 발표한 '적정기술과 비즈니스' 강의PPT

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  • 1. AppropriateTechnology Academy26 March 2011 Business for the Other 90% Appropriate Technology viewed from Social Entrepreneurship Jeongtae Kim Edit the World/Empower the World
  • 2. [Video] A New Model for Emerging Market “Don‟t Start with a product.” “Make a careful observation on customers.”
  • 3. What would begging people want? Food? Money? What they need is a job opportunity that can make their life sustainably expected, and generate some income by which to purchase services and products that meet their needs. Employment provides human security and platforms for sustainable development.
  • 4. What would you do with m-phone?
  • 5. How much would you like to pay for this?
  • 6. Development Agendas: Two Way ODA Top-down approach: Official Development Assistance (ODA) mainly going through receiving countries to be invested in infra- structure Well-being Bottom-up approach: Appropriate Technology Assistance (ATA) mainly aiming to enhance capacity of each user APA
  • 7. AP and Social Entrepreneurship Employment Meeting Reality-demand Common grounds Community Building Disposable Income Appropriate Social Technology Entrepreneurship
  • 8. MDGs as a NBM (new business model)  These issues represent some of the urgent problems underway in around the world.  Much talk has been on “Business and the MDG” “Empowering the Poor through Markets” “Inclusive Business”  What problems make you most uncomfortable?
  • 9. What is Entrepreneurship? Entrepreneur is the one that creates values with whatever resources one has, even under harsh conditions. Social Entrepreneurship is an attitude and capability that makes a profit AND make a difference through adding values often related to social problems.
  • 10. Business as un-usual (1) It is often reported and analyzed that the Conglomerates or Multi-national corporations often fail to enter into the emerging markets or minister to so called „the other 90%‟ Business as un-usual approach is so essential that the majority of the successful stories using AP for business comes from medium and small enterprises(MSEs) or NGOs. Why you think is this so?
  • 11. Business as un-usual (2) Emerging markets and „the neglected other 90%‟ often do not comply with conventional „game rule‟ Hence, change the game rule if needed and when necessary. MSEs and NGOs have more flexibility to change the game rule: Disruptive Innovation
  • 12. Game-Rule-Change Matrix What is absent What is familiar  clean water  bicycle INSIGHT What is essential  pumping water What is sufficient  human power
  • 13. Business and Appropriate Technology 1. Li m t at i ons show i nnovat i ve i sol ut i ons.
  • 14. Business and Appropriate Technology2. Reani m e w ever i s w ed at hat ast or di scar ded. (ex. Sol ar -pow ed LED er )
  • 15. Business and Appropriate Technology 3. Tr ace back w hat w e e’r f am l i ar i n t he past year s. i
  • 16. Business and Appropriate Technology 4. Keep t he f unct i on t o t he si m est possi bl e. pl
  • 17. Business and Appropriate Technology 5. See w ever i s or di nar y hat as ext r aor di nar y ener gy or r esour ce. (ex. Keep t he Change)
  • 18. Business and Appropriate Technology 6. U di f f er ent m se ode of power(f r om el ect r i ci t y t o hum pow ) an er (20-dol l ar D um Laundr y) r
  • 19. Business and Appropriate Technology 7. Focus on what w al l do i n e dai l y l i ves. (ex. uncl ean w er box) at
  • 20. Business and Appropriate Technology 8. Thi nk over your unpl easant exper i ences or di scont ent s. (ex. D gni f i ed M l e Toi l et ) i obi
  • 21. Business and Appropriate Technology 9. Pr ovi de and l i nk sever al sol ut i ons t o m t i pl e i ssues. ul (ex. Sol ar -3)
  • 22. Business and Appropriate Technology 10. Obser ve peopl e’s hi dden desi r es, not j ust aski ng what t hey need. (ex. a Sat el l i t e TV i n Lat i n Am i ca) er
  • 23. Business and Appropriate Technology A 10+ m e! nd or “What w d you add?” oul
  • 24. Severe Problems to Serious Business “The best design often comes in a situation where there are lots of limitations and barriers.” Tim Brown, President of IDEO
  • 25. Severe Problems to Serious Business “Good designer observes things. Great designer observes people.” Tim Brown, President of IDEO
  • 26. PAPER THAT WORKS: concept design Paper Soap Paper Against Food Poisoning Paper… what?
  • 27. Thank you for your attention danhovi si on@hanm l .net ai w w heU t w .t N @t heU t oday NRecommended readings:<Emerging Markets, Emerging Models> (Monitor Group)<Growing Inclusive Market> (UNDP)<Change by Design> (Kimyoungsa)<Market 3.0> (Time Biz)