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Seven skills to you must master before setting up a blog
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Seven skills to you must master before setting up a blog


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  • 1. Seven online skills you must master BEFORE you start a blog John Welsh, UBM Live, United Business Media Photo credit: crosathorian
  • 2. One: community
    • Have you identified it? Can you refine it even further?
  • 3. You don’t need a blog to cultivate community.
    • Go and join a Facebook or a Linkedin group, anywhere you have noticed your key customers.
  • 4. Two: commenting
    • Have you ever commented on another website? Why would someone comment on yours if you have not done so?
    Photo credit: anonymous account
  • 5. You don’t need a blog to comment
    • Go and leave your company website address or your Linkedin profile which shows your professional expertise.
  • 6. Three: links
    • Do you use navigation on a website? Or do you click on links to take you to the next page?
  • 7. You don’t need blog to learn to link
    • Don’t put ugly web addresses in emails any more. Learn how to insert a neat URL.
    Photo credit: clairity
  • 8. 4: content
    • Does your content help the user? What is useful for your user?
  • 9. You don’t need a blog to learn how to be useful
    • Why not go and add some lists to a website – five things ou thought about a movie.
    Photo credit: House of Sims
  • 10. 5: RSS feeds
    • Your users are more likely to be early adopters.
    Photo credit: HiMY SYeD / photopia
  • 11. You don’t need a blog to become familiar with RSS
    • Sign up to Google Reader. Sign up to RSS subscriptions. Learn to manage your daily reading through RSS feeds.
    Photo credit: Ian Sane
  • 12. 6: Optimise
    • Think about that headline. Will it help people to find it?
  • 13. Have you got a Twitter account?
    • Use the discipline of 140 character Tweets to get better at writing to the point headlines.
  • 14. 7: Analyse
    • Can you asses how well you blog is doing the number and the quality of its visitors?
    Photo credit: Dan Taylor
  • 15. Visit a site like Alexa
    • Find out how the traffic to your competitors’ sites compare to your own.