Product
Management
& The Meaning
of Life
Materials and ideas contained in this presentation remain the intellectual property of AIPMM, INC., used under
Therese Padilla license) and may not be reproduced, republished, distributed, displayed, broadcast or otherwise exploited in any
President, Co-Founder AIPMM manner without prior written permission.

Agenda
6 Product 2 Product 4 Reasons
Management Management For
Trends Myths Certification

AIPMM = Association of International Product
Marketing & Management
Careers Certification Community Conferences

Rules For Trend Spotting
Time: Trends don’t
happen over-night
Roots: Trends
develop roots
Everywhere: Trends
sprout up
everywhere
Nonstop growth:
Trends build slowly.
A fad won’t last
Durability: Trends
are strong

Trend # 1
Compartmentalizing
Product Managers

Trend #2
Shift From
Transaction Based
Marketing To
Relationship
Marketing

Trend #3
Hanging with
developers . The
Agile way.

Trend #4
Going Native

Trend #5
Grass root
Organizing

Trend #6
Active Twitter &
Microblogging
Channels

Myth #1
With New
Technology -
Travel Will No
Longer Be
Necessary

Myth #2
A Single Path To
Product Success

Certification
1. Mastery of
principles and
best practices
2. Certification
credentials are
portable
3. Certification
credentials
differentiate
4. Proof of
commitment

Contact information:
Therese.Padilla@aipmm.com
www.aipmm.com
@theresepadilla