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What is social media and why is it important to your business

What is social media and why is it important to your business

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  • 1. Social Media and Business Get Connected Today Get Smart Web Consulting www.gswconsultinggroup.com
  • 2.
    • Connect: Bring your sphere & contacts together
    • Engage: Start a conversation, talk to not at your networks Find out what matters to them & share your interests.
    • Convert: Turn contacts into relationships, relationships into evangelist networks, & networks into clients
    Community Coming together is the Beginning Keeping together is Progress Working together is SUCCESS ~Henry Ford
  • 3. Internet Usage
    • 80% of Americans are online
    • 15% of households don’t have a computer
    • Average of 17 hours per week online
    • 31 Billion Google searches a month
    • 65% of Internet Users buy online
    Source: Digitalcenter.org 15 year case study
  • 4. Social Media Usage
    • Facebook over 400 Million Users
    • Youtube over 100 Million Users
    • LinkedIn over 36 Million Users
    • Twitter 10 Million Visitors
    • Blogs 346 Million Readers
  • 5. Facebook
    • Over 400 Million Users
    • Fastest Growing Demographic 51+ yrs and older
    • 15 Million users update at least once a day
    • 2.5 Million users become fans of pgs each day
    • Average user has 120 Friends on the site
  • 6. Youtube
    • Over 100 Million Users
    • 14.8 Billion videos viewed in January 2009
    • 147 Million people watched 101 videos each
    • Average time on site 23 minutes
    • Users are 18-55 evenly distributed male/female
  • 7. LinkedIn
    • Over 36 Million Users
    • A new member joins approx. every second
    • Average age 41
    • Average Household income $110,000
    • 64% Male
  • 8. Twitter
    • Over 10 Million Users
    • 1,382% growth in last year
    • Over 1 Billion tweets to date
    • 5 – 10 Thousands new accounts a day (Est 08)
    • 53% Female
  • 9. Blogging
    • 346 Million Readers
    • Lower cost than traditional marketing
    • Increased Search Engine Ranking
    • Uniformity of message
    • Education & Engagement
  • 10. What Do Consumers Think?
    • 60% of American citizens use Social Media.
    • Of those 93% indicated business should have a Social Media presence
    • 85% indicated businesses should interact via Social Networks with their customers.
    Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
  • 11. Businesses Should Use Social To
    • Solve Problems – 43%
    • Obtain user feedback on product/services 41%
    • Enable consumers to interact with the company brand – 37%
    • Market to consumers – 25%
    Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
  • 12. What Do Businesses Think?
    • 52% “Companies that fail to embrace social media technologies for business purposes will be left behind ”
    • 78% “As we enter a possible economic downturn we need to focus on new ways of communicating with customers which add real value.”
    • 77% “If they did not initiate a Social Media Program Social Media would enter the company by stealth”
    Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
  • 13. Companies Using Social Media Reported
    • Improved Feedback 78%
    • Improved Customer Satisfaction 66%
    • Improved Customer support 71%
    • Increased Sales 40%
    • Improved public perception of company 75%
    Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
  • 14. . Brand Exposure The world has the habit of making room for the man whose actions show that he knows where he is going ~Napoleon Hill
  • 15. The Big Four What are They Good For
    • Facebook & MySpace
      • Personal & Business
    • MySpace
      • Arts & Entertainment
    • LinkedIn
      • Business
    • Twitter
      • Information & Conversation
  • 16. Facebook for Business
    • Any Business
    • Personal & Business separation
    • Fan Pages & Groups
    • Simple Content Syndication
    • Targeted Demographics and Analytics
  • 17. MySpace for Business
    • Visually appealing Businesses
      • Photography
      • Handmade products
      • Entertainment
      • Family
    • One Platform (No Separation)
    • SEO
    • Targeted Demographics
  • 18. LinkedIn for Business
    • Any Business
    • Business Focus (Not as personal)
    • Business Groups
    • Business targeting and Research
    • Database Strengthening
  • 19. Twitter for Business
    • Any Business
    • Discovery Engine (Mini Google)
    • Relationship Building
    • Content Syndication
    • Brand Exposure
  • 20. Content Syndication
  • 21. Spreading the Message
    • Blog Post
    • Article Site
    • Social Networks
    • -
    • -
    • E-Newsletter
    • Flyer
    • 250 – 500 Words
    • Shorter version
    • Facebook Share
    • LinkedIn Discussion
    • Twitter Update
    • Teaser
    • Bullet Points
    Industry or Company Information
  • 22. Consistent Communication
    • Blog posting regularly – 3 to 5 times a week
    • Social Networking
      • LinkedIn – 2 to 3 times a week
      • Facebook – 3 to 5 times a week
      • Twitter – Daily
    • E-marketing – Once / twice a month
    • In person – Varies
  • 23. Choosing an E-marketing Provider
    • Deliverability
    • Ease of Use
      • Import/Export
      • List Management
    • Flexibility
      • HTML/Text
      • Web based
      • Social Media
    • Pricing
      • Monthly Fee on number of emails
    • Reliability
      • History
      • Referrals
    • Tracking
      • Thorough
      • Varied
  • 24. E-marketing Strategies
    • Subject Line
      • Key
    • Content
      • Sell Less
      • Interesting
      • Relevant
    • Media Integration
      • Pictures
      • Video
      • Social Media
    • Build Awareness
      • Blog / Social Networks
      • Email Signature
    • Value
      • Tips/Discounts
      • Strategic Partners
    • Call to Action
      • Share
      • Feedback
      • Buy
  • 25. Tracking ROI
    • Website & blog Analytics
    • Social Networking
      • Facebook Analytics
      • Twitter Link Tracking
      • LinkedIn Interaction
    • E-marketing Analytics
    • In person
  • 26. Bringing it Offline
    • Events
    • Skype
    • Meetup / Tweetup
    • Local Networks
    • Coffee
    • Where are they at
    • Safe Communication
    • Networking Opportunities
    • Innovative & Growing
    • The one on one
  • 27. . Long Term Relationships Communication The Human Connection Is the Key to Personal and Career SUCCESS ~Paul J Meyer
  • 28. Get Smart Web Consulting The Get Smart Web People We Help You Build a Web Presence That Reaches People www.gswconsultinggroup.com

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