TheIndiaBar Show WELCOME TOTHE INDIA BAR SHOWThe India Bar Show 2012 will bring together amouthwatering selection of speciality productsand services for the modern hospitality sector.Companies involved will range from small producersto global brands featuring the very best productsfor your business.This event is tailored to India’s burgeoning modernhospitality sector and seeks to invigorate the marketfurther and unify the industry, building trade links and anational community.The India Bar Show will promote the modern hospitalitysector with education too, mixing Indian specialists withglobally recognized experts in the ﬁelds of bartending,design and venue management.India Bar Show offers an excellent way to promote your products and services to many new customers in a modern, premium environment
TheIndiaBar Show THE CREATORDouglas Ankarah is recognized internationally as a true pioneer of the modern bar sector. His ﬁrstbar, LAB in London’s Soho, deﬁned the sector in the early 1990’s, launched the careers of many keybartenders and re-established cocktail culture to London’s most fashionable drinkers. His secondventure, Townhouse in fashionable Chelsea brought modern drinks to the City’s more wealthy elite.Author of several highly acclaimed cocktail books,Ankarah uses his knowledge to advise premiumbars, hotels and restaurants worldwide along with consultancy for many producers of premiumspirits. His busy consultancy features some of the world’s leading mixologists, designers and trainingspecialists - recent work has included collaborating with Grey Worldwide to develop the modernhospitality sector throughout India and South Asia.The India Bar Show is the brainchild of Douglas Ankrah, his vastexperience, along with a world of international contacts ensure atruly successful and memorable event.
TheIndiaBar ShowSHOW BENEFITSHow can brands benefit from driving sales in India?India is one of the world’s largest emerging markets. The spirit sectorin India is historically dominated by Whisky but this is about to change.The younger generation, who are driving the growth of Bar Culture, areplacing new emphasis on a greater choice of spirits to create newﬂavours to their clientele.The launch of The India Bar Show gives drinks companies and service suppliersa showcase to promote new products to an already receptive market, hungryfor new tastes, techniques and styles.How can India Bar Show develop Indian Bar & Hospitality Culture?The India Bar Show will create a meeting place for the Indian bar sector whereprofessionals can make contact, exchange ideas and learn from the experts.As seen in many international cities like London, Amsterdam, New Orleansand Berlin, the growth of a bar community breeds ideas and inspiration,which in turn will promote Bar Culture to a much wider audience.Education is the key to successNew brands and services are only half of the story. Education plays ahuge role in the development of an industry, something The India Bar Showwill take very seriously. Several key features will bring the industry to lifefeaturing the very best Indian and international experts. And we’renot just talking cocktails and bartenders. The India Bar Show will reach outto sommeliers and F&B Managers, venue owners and management witha packed schedule of talks and presentations.The India Bar Show offers something for everyone involvedin India’s drinks business.
TheIndiaBar Show THE INDIA BAR SHOW KEY FEATURES The India Bar Show is your chance to inﬂuence a passionate, knowledgeable and dedicated audience of bar professionals. Here’s a taste of what we have on offer: A unique trade audience of 6,000 is anticipated over two days at The India Bar Show Key premium consumer events will run alongside The India Bar Show giving you the opportunity to promote products to India’s most inﬂuential customers Targeted marketing to ensure quality of visitors including key trade publications, direct mail, electronic messaging, national press, radio promotion, extensive leaﬂet distribution in key afﬂuent areas and a dedicated national and international PR campaign The India Bar Show will bring together the very best bartenders, sommeliers and industry experts from throughout India and the world.www.indiabarshow.comThe India Bar Show’s on-line resource will provide the Indian bar sector with information throughoutthe year. Masterclasses, key contacts, Indian bar news and international news will ensure The IndiaBar Show message is maintained 365 days per year.www.indiabarshow.com also offers sponsors a unique route to market, sending brand messagesthroughout the industry. Regular newsletters will reinforce your message further both in India andaround the world.
TheIndiaBar ShowTHE EXHIBITIONThe India Bar Show will feature suppliers and services of thefollowing categories:DrinkPremium and super premium spirits (many brand new to the Indian market)Other alcohol, beers and cidersSoft drinks, adult drinks & mixersWineInternational & Indian producers and Indian distributors of quality winesWine service equipment and toolsEquipment & AccessoriesProfessional bar equipment – back bar ﬁttings, glass washing,ice machines etcBar accessoriesLight & Sound equipmentPOS systems and other operational technologyFurniture, lighting and designMarketing technology
TheIndiaBar ShowEVENTS AND PROGRAMSEVENTSCentral StageThe biggest names in international bartending demonstrate thesecrets that earned them their status in the business.Competition StageIndia Bar Show will run Cocktail competitions throughout the Event tospotlight both new and existing bartending talent.Demonstration BarDrinks Brands and their global experts present the best use of their productsDrinks TastingsIndian and International experts guide you through tasting of wines and spiritsBar & Design talksIndian and international bar operators, designers and key personnelshare their experience and tips for success in the bar businessInternational & National Wine seminars
TheIndiaBar ShowPROGRAMDouglas Ankrah has used his vast experience and contacts to assemble an amazingprogram of international drinks experts, all keen to pass on their knowledge to India’sbar community.Gary ReganInternational bartender, author andpublisher of Ardent Spirits, the biggest drinksblog in the USATomas EstesInternational tequila expert, bar & restaurant ownerand brand owner (Ocho tequila)Angus WinchesterGlobetrotting Mixologist, Gin and Tiki expertAntonio LaiAsia’s leading bartender with a host of new tastes,techniques and ﬂavours
TheIndiaBar ShowINDIA TREND PANELShatbi BasuShatbi Basu is one India’s premier bartenders.She also own the famous Stir Academy in Mumbai.Shatbi has consulted on drinks related ventures allover India.Arijit BoseOne of India’s premier mixologists, Arijit Bose has an immenseexperience of consulting some of the world’s leading liquorbrands like Diageo, Sab Miller, Bacardi Martini India Ltd. &United Spirits Ltd. to name a few.Rohan CarvalhoRohan has conducted & participated in various bartendingcompetitions and has to his credit numerous awards in Flair& Mixology. An ex-faculty at IBOM, New Delhi, Rohan nowteaches at ‘Bar-Square’ his bartending school in Bangalore,while conducting many training programs/seminars &workshops across the country.Magandeep SinghA wine taster and educator, food and wine writer, host of theTV show "Around the world in 85 Plates" on NDTV Good Times,Magandeep Singh is all that & more when it comes towine & ﬁne dining.
TheIndiaBar Show Global Superstars Holland UK Andrew Nicholls Ago Perrone Marian Beke Germany Cocktail Kings Charles Schuman Joerg Meyer Taiwan Aki Wang Angus ZouUSAGary ReaganDushan Zaric Spain Max La Rocca Guiseppe Santamaria
TheIndiaBar ShowTHE VENUEThe Leela KempinskiGurgaon Hotel and Residences preceded an incrediblearray of national and international 5-Star Awards forexceptional service, quality and absolutely world classfacilities throughout this vibrant and dynamic truly 5-Starmasterpiece.This recognition has included "2010 Best Business HotelIndia", "2011 Best 5-Star Hotel - India", "2011 BestConvention Hotel - India", "2011 Best Spa Hotel - India"and most recently the exceptional presentation andservice of the 90, one, two and three bedroom LeelaGurgaon Residences was recognized as "2011 BestLuxury Apartments - India."
TheIndiaBar ShowSPECIAL EVENTS SPONSORSHIP OPPORTUNITIESPromote your brand, products and/or services by sponsoringThe India Bar Show Bartender’s Competition.A variety of skilled bartenders from India’s top nightlife venues, hotels andrestaurants will compete for the title as the best bartender in the presence of aninternational panel of judges.Food and beverage companies, bar equipment and accessoriessupplier are invited to sponsor this unique event.Customized eventsPromote your products and/or brand during the customised tailor-made event overan area of 24 sqm in a prime location equipped with one kitchen (plus ofﬁce andstorage). Panels to display your visuals, jury’s tasting tables, stepped seating forspectators and a presenter are at your disposal to the success of your event.The India Bar Show Hospitality ForumDaily workshops will gather key hospitality professionals from different regions todiscuss the latest industry trends. Promote your brand, company and/or services bysponsoring the forum.
TheIndiaBar ShowAdvertising at The India Bar Show- Increase awareness of your brandVisitor bagsMake an impact the moment attendees arrive at the show! 10,000 – 12,000 visitor bagswill be distributed to all at the show entrance. Add your company logo to help directattendees to your booth.Brochure distribution at the main exhibition entranceReach the visitors on arrival at the show by handing out your brochures or ﬂyers atthe main entrance. Limited to two companies per day.Banner on show website homepageFeature your company logo on the banner, ﬁve months prior to the show, to promoteyour business with direct link to your website.Banner at the registration areaGrab the attention of attendees during registration. Display your company’s logo andbooth number prominently.Large banners in venueGrab the attention of attendees during in the exhibition area. Display your company’slogo and booth number around the peripheries of the halls.VIP LoungeGrab the attention of VIPs to your concepts, products and/or services by sponsoringthe VIP lounge.*Size of space subject to sponsorship amount and negotiation.
TheIndiaBar ShowInternational Calendar 2012Cocktail SpiritParis, France3 & 4 June 2012Imbibe LiveLondon, UK3rd – 4th July 2012Tales of the CocktailNew Orleans, USA25 – 29 July 2012Sydney Bar Week 2012Australia22 – 25 September 2012Moscow Bar ShowMoscow, Russia25 – 27 September 2012Berlin Bar ConventBerlin, Germany!9th and 10th October 2012The India Bar ShowNew Delhi, India26th & 27th October 2012 } NEW ENTRANT !VenuezAmsterdam, NetherlandsJanuary 2013Venuez.beThe Belgian Bar ShowFebruary 2013
For Further Information Please contact:Douglas AnkrahPhone:India: +91 (0) 8587 893 276U.K: +44 (0) 7939 819 357E: firstname.lastname@example.orgSkype: douglasankrahUrl: www.indiabarshow.comAddress:15th ﬂoor, Eros Corporate TowerNehru Place, New Dehli, 110019, India TheIndiaBar Show R
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