Athens Presentation Food & Beverage Innovation and Trends
1. T R E N D S & I N N O V A T I O N
J E R O E N G U L I C K X
2. T H E
C O M P A N Y
• Hospitality consulting
• Branding
• Marketing
• Concept development
• Financial turnarounds
Instagram: jeroen_gulickx
Blog: www.jeroengulickx.com
Site: www.mocinno.com
Twitter: @mocinnointl
Facebook: Mocinno International
4. What is a trend?
• Social Process
analysis
• Who creates
trends?
• How does it
spread?
• Can you predict
trends?
• Understanding changes
• Behaviour
• Artists, like painters and composers
• Designers
• Gay men
• Performing artists, like actors
• Young people, under the age of 30
• Wealthy people
• Social events
• Mouth to mouth
• Media
• Social Media
• Large cities
• Observation
• Process from need
to purchase
11. Trends, Innovation and Blue
Ocean
Combined
Daring design and naming Retail oriented
Content Marketing
Locality
Online culture Affiliates
Real place
Sustainable
Third party sales
Art, culture and stories
Nepal water Project