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Our Common Future


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The Brundtland Report, published 25 years ago, described sustainability as a three-legged stool with people, planet and profit taking equal importance in the equation. Mark Blunden introduces this …

The Brundtland Report, published 25 years ago, described sustainability as a three-legged stool with people, planet and profit taking equal importance in the equation. Mark Blunden introduces this month’s discussion topic by revisiting our common future in 2013 and how we might apply six essential characteristics to our businesses in relation to the local economy, population and environment.

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  • Theme of our topic today is Our Common Future
  • Indicates that we should all move to Portland!
  • Transcript

    • 1. Good morning…• Mark Blunden – Sales and Marketing Manager• President of Weymouth & Portland Chamber of Commerce• Previously at Intersolar, ICP Solar and Global Solar in Tucson, AZ• Interest in the environment and earth matters…and trees
    • 2. Our Common FutureThe Brundtland Report (former Norwegian Prime MinisterGro Harlem Brundtland), published 25 years ago.•It has been successful in forming international tiesbetween governments and multinational corporations.•Described sustainability as a three-legged stool withpeople, planet and profit taking equal importance inthe equation. •The report led the production of Agenda 21, anaction plan of the UN with regard to sustainabledevelopment•Agenda 21 entailed actions to be taken globally,nationally, and locally in order to make life on Earth moresustainable
    • 3. Our Common Future Bruntland Report - can be defined as… ‘A [Development that] meets the needs of the present without compromising the ability of future generations to meet their own needs.’
    • 4. The 3 Legged stoolThe Brundtland Report highlighted the three fundamental components ofsustainable development, the environment, the economy, and societyEnvironmentWe should conserve and enhance our resource base, by gradually changingthe ways in which we develop and use technologies.Social EquityDeveloping nations must be allowed to meet their basic needs ofemployment, food, energy, water and sanitation. If this is to be done in a sustainable manner, then there is a definite need for a sustainablelevel of population.Economic GrowthEconomic growth should be revived and developing nations should beallowed a growth of equal quality to the developed nations.
    • 5. The 3 legs So lets take a look at the 3 legs of the stool…. Sustainability Social Equity Env my iro no nm o Ec ent
    • 6. EnvironmentThe Bruntland Report says…We should conserve andenhance our resourcebase, by graduallychanging the ways inwhich we develop and usetechnologies.
    • 7. The environment – a few factsOne in 25 homes in England and Wales is atrisk of coastal flooding, and this isexpected to increase with a changingclimate and rising sea levels.In 1953 over 30,000 people were evacuatedand 24,500 houses were damaged as thetidal surge inundated coastal communitiesfrom Spurn Point to Kent; 307 people werealso tragically killedThe Thames Barrier was built in responseto the floods in 1953.
    • 8. Global WarmingFlooding May Change the World MapIf global warming continues areas less than 30 feet above sea levelwill be vulnerable to flooding.Those areas most at risk of flooding, due to the rising sea levelwould be island nations like the Maldives….and the UK!10% of the worlds population live in areas likely to be affected byrising sea levels such as Shanghai, and Lagos and The Atlantic GulfCoasts of the USA.Scientists project as much as a 3 foot sea level rise, by 2100.Also threatened are Holland, Belgium, Denmark, & parts of Chinaand India.
    • 9. Rising sea levels – Take a look A = Move to Portland?!
    • 10. The environment – Energy SecurityUK Government report states:‘a secure energy system is one that is able to meet theneeds of people and organisations …… a reliable andaffordable way both now and in the future’Just three countries supply the vast majority of EU gasimports—Russia (40%), Algeria (30%) and Norway(25%).The UK will need to replace around 25% of its firm capacity over the nextdecade if it is to continue to meet demandThere is a risk that not enough gas capacity will be built in the UK as investorsseek more certain returns elsewhere. Government is therefore concerned thatthe UK will not have enough ‘firm’ capacity over the coming decade to ensurethat the UK’s electricity supplies remain secure.
    • 11. Economic GrowthThe BruntlandReports says..Economic growth shouldbe revived anddeveloping nationsshould be allowed agrowth of equal qualityto the developednations.
    • 12. The economyChina’s economy is projected to grow by about 8% a year, with Indiaaveraging 7.8% annual growth and Brazil 4.9%. By contrast, NorthAmerica will experience annual growth of about 3%, Europe, 2% andJapan about 1%. • Where will this stop? • Do you want it to? • What are the consequences to us all and the planet? • Is what’s good for business, good for planet? • Is it sustainable?
    • 13. Resources - FoodSome facts to consider…In recent years the worlds food production has increased by 24 per cent,outpacing the rate of population growth.However, this increase was not evenly distributed throughout the world. Forexample, in Africa, food production decreased, while population increased.Most experts agree that there is no shortage of food, and that equitabledistribution should be sufficient to meet all needs for the future.Lack of money to buy food is the problem of malnourishment.Source - Yale-New Haven Teachers Institute
    • 14. Resources - WaterWater - An increasing numberof countries both developedand developing areapproaching the limits ofsustainable water use basedon their own renewableresources.
    • 15. Resources - HousingMore than half of the developing worlds population will be living inurban areas by the end of the century. This growth outstrips thecapacity to provide housing and services for others. In somecountries, finding a place to live is hard, especially for women.Britain is heading for a property shortage of more than amillion homes by 2022
    • 16. Over populationThe worlds current and projected population growth calls for an increase inefforts to meet the needs for food, water, health care, technology andeducation. In the poorest countries, massive efforts are needed to keep socialand economic conditions from deteriorating further; any real advances in well-being and the quality of life are negated by further population growth.Many countries lack adequate supplies of basic materials needed tosupport their current population. Rapid population growth can affect boththe overall quality of life and the degree of human suffering on Earth.Over-population and continuing populationgrowth are making substantialcontributions to the destruction of Earthslife support systems.It is essential to achieve a balancebetween population and the availableresources.
    • 17. Resources Vs. Population GrowthAccording to a report by the United Nation Population fund, totalpopulation is likely to reach 10 billion by 2025 and grow to 14billion by the end of the next century unless birth control useincreases dramatically around the world within the next twodecades There are about 3 births for each death – •Where will they live? •Can the earth feed them? •How much water will they need? •How much ‘stuff’ will they want/need?
    • 18. World population clockTIME INTERVAL NUMBER OF YEARS WORLD POPULATION___________________________________________________________ ?-1850 to 1 Billion 1850 years +___________________________________________________________1850-1930 2 Billion 80 years___________________________________________________________1930-1975 4 Billion 45 years___________________________________________________________1975-1987 5 Billion 12 years___________________________________________________________1987-2000 6 Billion 13 years2013 – 10:50 AM Wednesday 27th Feb – 7.1 Billion…and rising___________________________________________________________*We currently are adding 90 million annually and will continue to doso through to 2015 and beyond.
    • 19. The poverty trapPoverty is a condition of chronic Access Povertdeprivation and need at the family level. to land y Lack ofPoverty, is a major concern of humankind,because poverty everywhere reduces Poor & needshuman beings to a low level of existence. health income to poor•Poor people lack access to enough landand income to meet basic needs. to health Povert•A lack of basic needs results in physical inabilityweakness and poor health. y•Poor health decreases the ability of the to workpoor to work and put them deeper intopoverty.
    • 20. Priorities The priorities for getting rid of poverty, improving food supply, ending malnutrition, and providing adequate housing coincide at all points with those required for balanced population growth. United Nations
    • 21. Global inequality Global inequality has been declining, but the world is still extremely unequal, with the richest 1% of the world’s population owning 40% of the world’s wealth and the poorest 50% owning around 1%
    • 22. Some final thoughts…The throw away society…
    • 23. Society The Age of Obsolescence and Abundance One lucrative marketing and manufacturing concept, Planned Obsolescence, changed everything after WWII, when products began being specifically designed with disposability and limited life span or functionality in mind. Shorter life span in your home means more frequent shopping sprees to the store. Growth was being driven by a new sense of convenience and disposability. Paper plates and cups, frozen foods, TV dinners, foil and plastic pouches, aerosol cans, and squeezable tubes were the way of the future, bringing a new convenience and ease to everyones lifestyle
    • 24. SocietyChanges in styles and new technologies have given way to new andimproved products that were increasingly affordable to more people• Seeking Sound Alternatives In 1987, the Mobro barge, filled with 3,100 tons of garbage, traversed the globe stopping at 5 countries looking for a place to dump its load.• At an estimated cost of $1 million, it returned to NYC, having failed to find a final resting place.• It became a symbol of the true cost of our disposable society,• The upside was it encouraged the expansion of recycling programs and brought pressure on US Congress to pass the 1990 Clean Air/Clean Water Act.
    • 25. Society – BIG BUTS!Beyond the 3 Rs: Reduce, Reuse, RecycleWe want the rest of the world to have what we have as its good for business…BUT…we cant allow the rest of the developing world to emulate our negligence inmethods of acquiring wealth and abundance, and then of disposing of it.‘insanity has been defined as doing the same thing over and over again and expectinga different outcome.Negligence is described as doing the same thing over and over even though you knowit is dangerous, stupid, or wrong." Now that we know, its time for a change’No matter what type of business you are in, you can make a difference
    • 26. A question for you…Is everything you do SUSTAINABLE?