Professional communication
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Professional communication

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Professional communication Professional communication Presentation Transcript

  • ProfessionalCommunication
  • ,2553 ,71.2.3.4.
  • 1.2.3.4.5.
  • 1.2.3.4.5.6.7.8.
  • ••• Communication•
  • • (Aristotle) (Rhetoric) (Communication) (Search for all the available means of persuasion)• (Edward Sapir)
  • • (Warren W. weaver)• (George A. Miller)
  • • James W. Neuliep Process Dynamic Interactive Transactional Symbolic Intentional
  • Communication (Process) (Message)(Sender) (Receiver) Sender (Channel) Process Channel Message ChannelReceiver
  • • WHAT - To Inform - To Persuade - To Educate
  • - (ToUnderstand) - (To Decide) - (To Learn) - (To Enjoy)
  • SMCR
  • (Process)
  • SenderMessage Channel Receiver
  • Sender
  • Communication Skills Attitudes KnowledgePosition within a Social Cultural
  • (Communication Skills)
  • –––––
  • Attitudes Attitude towardself Attitudetoward subject matter Attitude towardreceiver Aristotle
  • --
  • Position within a Social-CulturalSystem
  • 51.2.3.4.5.
  • Message
  • Message Code Message Content MessageTreatment
  • Message CodeCode
  • (Message Content)
  • (Message Treatment)
  • Channel
  • --
  • --
  • ------
  • Receiver
  • - (CommunicationSkills) - (Attitudes) - (Knowledge) -(Position within a Social Cultural
  • The Berlo Model SMCR Model S M C RSourc Mess Chan Recei e age SEEING nel ver ELE STRU HEARING MEN CTUR C C TS O E O TOUCHING N TREA D SMELLING T TMEN E E T TASTING N
  • 
  • • Chickering and Gamson,1989 ,2544)• 1.••
  • • -•••
  • •••••
  • ,2544•••••••••
  • •••
  • :••• Mc Quail , Denis . Mass Communication Theory : An Introduction . London : Sage