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Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
Professional communication
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Professional communication

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Transcript

  • 1. ProfessionalCommunication
  • 2. ,2553 ,71.2.3.4.
  • 3. 1.2.3.4.5.
  • 4. 1.2.3.4.5.6.7.8.
  • 5. ••• Communication•
  • 6. • (Aristotle) (Rhetoric) (Communication) (Search for all the available means of persuasion)• (Edward Sapir)
  • 7. • (Warren W. weaver)• (George A. Miller)
  • 8. • James W. Neuliep Process Dynamic Interactive Transactional Symbolic Intentional
  • 9. Communication (Process) (Message)(Sender) (Receiver) Sender (Channel) Process Channel Message ChannelReceiver
  • 10. • WHAT - To Inform - To Persuade - To Educate
  • 11. - (ToUnderstand) - (To Decide) - (To Learn) - (To Enjoy)
  • 12. SMCR
  • 13. (Process)
  • 14. SenderMessage Channel Receiver
  • 15. Sender
  • 16. Communication Skills Attitudes KnowledgePosition within a Social Cultural
  • 17. (Communication Skills)
  • 18. –––––
  • 19. Attitudes Attitude towardself Attitudetoward subject matter Attitude towardreceiver Aristotle
  • 20. --
  • 21. Position within a Social-CulturalSystem
  • 22. 51.2.3.4.5.
  • 23. Message
  • 24. Message Code Message Content MessageTreatment
  • 25. Message CodeCode
  • 26. (Message Content)
  • 27. (Message Treatment)
  • 28. Channel
  • 29. --
  • 30. --
  • 31. ------
  • 32. Receiver
  • 33. - (CommunicationSkills) - (Attitudes) - (Knowledge) -(Position within a Social Cultural
  • 34. The Berlo Model SMCR Model S M C RSourc Mess Chan Recei e age SEEING nel ver ELE STRU HEARING MEN CTUR C C TS O E O TOUCHING N TREA D SMELLING T TMEN E E T TASTING N
  • 35. 
  • 36. • Chickering and Gamson,1989 ,2544)• 1.••
  • 37. • -•••
  • 38. •••••
  • 39.
  • 40. ,2544•••••••••
  • 41. •••
  • 42. :••• Mc Quail , Denis . Mass Communication Theory : An Introduction . London : Sage

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