Professional communication

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Professional communication

  1. 1. ProfessionalCommunication
  2. 2. ,2553 ,71.2.3.4.
  3. 3. 1.2.3.4.5.
  4. 4. 1.2.3.4.5.6.7.8.
  5. 5. ••• Communication•
  6. 6. • (Aristotle) (Rhetoric) (Communication) (Search for all the available means of persuasion)• (Edward Sapir)
  7. 7. • (Warren W. weaver)• (George A. Miller)
  8. 8. • James W. Neuliep Process Dynamic Interactive Transactional Symbolic Intentional
  9. 9. Communication (Process) (Message)(Sender) (Receiver) Sender (Channel) Process Channel Message ChannelReceiver
  10. 10. • WHAT - To Inform - To Persuade - To Educate
  11. 11. - (ToUnderstand) - (To Decide) - (To Learn) - (To Enjoy)
  12. 12. SMCR
  13. 13. (Process)
  14. 14. SenderMessage Channel Receiver
  15. 15. Sender
  16. 16. Communication Skills Attitudes KnowledgePosition within a Social Cultural
  17. 17. (Communication Skills)
  18. 18. –––––
  19. 19. Attitudes Attitude towardself Attitudetoward subject matter Attitude towardreceiver Aristotle
  20. 20. --
  21. 21. Position within a Social-CulturalSystem
  22. 22. 51.2.3.4.5.
  23. 23. Message
  24. 24. Message Code Message Content MessageTreatment
  25. 25. Message CodeCode
  26. 26. (Message Content)
  27. 27. (Message Treatment)
  28. 28. Channel
  29. 29. --
  30. 30. --
  31. 31. ------
  32. 32. Receiver
  33. 33. - (CommunicationSkills) - (Attitudes) - (Knowledge) -(Position within a Social Cultural
  34. 34. The Berlo Model SMCR Model S M C RSourc Mess Chan Recei e age SEEING nel ver ELE STRU HEARING MEN CTUR C C TS O E O TOUCHING N TREA D SMELLING T TMEN E E T TASTING N
  35. 35. 
  36. 36. • Chickering and Gamson,1989 ,2544)• 1.••
  37. 37. • -•••
  38. 38. •••••
  39. 39.
  40. 40. ,2544•••••••••
  41. 41. •••
  42. 42. :••• Mc Quail , Denis . Mass Communication Theory : An Introduction . London : Sage

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