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Professional communication

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  • 1. ProfessionalCommunication
  • 2. ,2553 ,71.2.3.4.
  • 3. 1.2.3.4.5.
  • 4. 1.2.3.4.5.6.7.8.
  • 5. ••• Communication•
  • 6. • (Aristotle) (Rhetoric) (Communication) (Search for all the available means of persuasion)• (Edward Sapir)
  • 7. • (Warren W. weaver)• (George A. Miller)
  • 8. • James W. Neuliep Process Dynamic Interactive Transactional Symbolic Intentional
  • 9. Communication (Process) (Message)(Sender) (Receiver) Sender (Channel) Process Channel Message ChannelReceiver
  • 10. • WHAT - To Inform - To Persuade - To Educate
  • 11. - (ToUnderstand) - (To Decide) - (To Learn) - (To Enjoy)
  • 12. SMCR
  • 13. (Process)
  • 14. SenderMessage Channel Receiver
  • 15. Sender
  • 16. Communication Skills Attitudes KnowledgePosition within a Social Cultural
  • 17. (Communication Skills)
  • 18. –––––
  • 19. Attitudes Attitude towardself Attitudetoward subject matter Attitude towardreceiver Aristotle
  • 20. --
  • 21. Position within a Social-CulturalSystem
  • 22. 51.2.3.4.5.
  • 23. Message
  • 24. Message Code Message Content MessageTreatment
  • 25. Message CodeCode
  • 26. (Message Content)
  • 27. (Message Treatment)
  • 28. Channel
  • 29. --
  • 30. --
  • 31. ------
  • 32. Receiver
  • 33. - (CommunicationSkills) - (Attitudes) - (Knowledge) -(Position within a Social Cultural
  • 34. The Berlo Model SMCR Model S M C RSourc Mess Chan Recei e age SEEING nel ver ELE STRU HEARING MEN CTUR C C TS O E O TOUCHING N TREA D SMELLING T TMEN E E T TASTING N
  • 35. 
  • 36. • Chickering and Gamson,1989 ,2544)• 1.••
  • 37. • -•••
  • 38. •••••
  • 39.
  • 40. ,2544•••••••••
  • 41. •••
  • 42. :••• Mc Quail , Denis . Mass Communication Theory : An Introduction . London : Sage