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Professional communication
 

Professional communication

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    Professional communication Professional communication Presentation Transcript

    • ProfessionalCommunication
    • ,2553 ,71.2.3.4.
    • 1.2.3.4.5.
    • 1.2.3.4.5.6.7.8.
    • ••• Communication•
    • • (Aristotle) (Rhetoric) (Communication) (Search for all the available means of persuasion)• (Edward Sapir)
    • • (Warren W. weaver)• (George A. Miller)
    • • James W. Neuliep Process Dynamic Interactive Transactional Symbolic Intentional
    • Communication (Process) (Message)(Sender) (Receiver) Sender (Channel) Process Channel Message ChannelReceiver
    • • WHAT - To Inform - To Persuade - To Educate
    • - (ToUnderstand) - (To Decide) - (To Learn) - (To Enjoy)
    • SMCR
    • (Process)
    • SenderMessage Channel Receiver
    • Sender
    • Communication Skills Attitudes KnowledgePosition within a Social Cultural
    • (Communication Skills)
    • –––––
    • Attitudes Attitude towardself Attitudetoward subject matter Attitude towardreceiver Aristotle
    • --
    • Position within a Social-CulturalSystem
    • 51.2.3.4.5.
    • Message
    • Message Code Message Content MessageTreatment
    • Message CodeCode
    • (Message Content)
    • (Message Treatment)
    • Channel
    • --
    • --
    • ------
    • Receiver
    • - (CommunicationSkills) - (Attitudes) - (Knowledge) -(Position within a Social Cultural
    • The Berlo Model SMCR Model S M C RSourc Mess Chan Recei e age SEEING nel ver ELE STRU HEARING MEN CTUR C C TS O E O TOUCHING N TREA D SMELLING T TMEN E E T TASTING N
    • 
    • • Chickering and Gamson,1989 ,2544)• 1.••
    • • -•••
    • •••••
    • ,2544•••••••••
    • •••
    • :••• Mc Quail , Denis . Mass Communication Theory : An Introduction . London : Sage