Pinterest and Facebook Marketing - Presentation for Educational Outfitters


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Presentation given to Educational Outfitters on how to use Pinterest and Facebook for business marketing.

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Pinterest and Facebook Marketing - Presentation for Educational Outfitters

  1. 1. Pinterest + Facebook Marketing for Business Presentation for Educational Outfitters | @TheeDesign |
  2. 2. Who Am I? • Associate Marketing Director at TheeDesign Studio (web design and internet marketing agency in Raleigh) • Manage 30 client accounts, ALL of which have Facebook and Pinterest accounts tied to their website • Clients range from child care centers to dental offices to medical manufacturers • With minimal time and effort, ALL see around 10% traffic from Facebook and 25% traffic from Pinterest • Self proclaimed Pinterest addict. | @TheeDesign |
  3. 3. SEO & Internet Marketing 101 • Search Engine Optimization (SEO) is an internet marketing strategy that considers how search engines work, what people search for, and the keywords they use in order to optimize a website for qualified traffic. • Increased qualified traffic -> increased sales. • Content + Inbound Links + Social Cues = Google Ranking | @TheeDesign |
  4. 4. Facebook 101 • 699 million people log onto Facebook DAILY (up 26% from 2012) (source: Facebook) • Highest traffic occurs Mon-Thurs 10-4 (source: Social Media Today) • 62% of online shoppers have read product comments their friends shared on Facebook (source: Sociable Labs) • 70% of business-to-consumer marketers have acquired a customer through Facebook (source: HubSpot) • Facebook makes up to 26% of referred traffic to websites (source: Ambassador) • Photos make up 93% of the most engaging posts (source: Social Bakers) | @TheeDesign |
  5. 5. Pinterest 101 • As of August 2012, Pinterest became the 4th largest traffic source in the world (1. Google 2. Direct 3. Facebook) (source: Shareholic) • Drives more referral traffic than Google+, YouTube, and LinkedIn COMBINED (source: Shareholic) • 79% of Pinterest users are women & 81% of women trust Pinterest as a source of information and advice (source: socialmouths) • Mothers are 61% more likely to visit Pinterest than the average American (source: Nielsen) • Over 47% of online shoppers have made a purchase based on a recommendation from Pinterest (source: BlogHer) | @TheeDesign |
  6. 6. 1. Strategy • Create an action plan: • 1. Who will manage? • 2. How much time per week will you dedicate? • 3. Will you hold contests? When? • 4. How will you measure success? • Pin for your audience: • • • • Moms, teachers, and students What are they looking for/at? Ex. Ex. | @TheeDesign |
  7. 7. 2. Optimize • Google relies on social cues to help rank your website. So give strong signals! • Link Facebook to Pinterest + Website • Link Pinterest to Facebook + Website • Link Website to Facebook + Pinterest • Use name, address, logo, and phone number consistently • Setup/claim your review listings (makes easier to share via Facebook) • Use detailed descriptions, board titles, and hashtags in Pinterest • Make sure the pages are public! | @TheeDesign |
  8. 8. 3. Attract • Pinterest board titles are crawled by Google • Use school names of your current client schools and ones you WANT to do business with • Make boards engaging, use school colors, mascots, etc. • Cast a wide net, but show you are local/relevant • Pin descriptions are crawled by the Pinterest search tool • Ask for Facebook follows • Give away coupons or items in store for follows • Share your Pinterest pins/boards via Facebook • Email your customers directly and ask them to follow | @TheeDesign |
  9. 9. 4. Advanced • Add mangers to Facebook account • Add key people to group boards (must be active users) • Create custom content for 1-2 schools to start • Facebook contest apps are abundant (top 5: ) • Schedule Facebook posts using built-in scheduler • Schedule Pinterest pins using paid service like ($5/month) | @TheeDesign |
  10. 10. 4. Advanced • Back in February, Country Living launched its "Dream Bedroom Pinterest Contest," which asked pinners to follow the Country Living Pinterest page, launch a new Pinterest board entitled "My Country Living Dream Bedroom," and pin at least 10 items that represent their dream bedroom (5 of which needed to be pinned from, all tagged with #countryliving and #dreambedroom. To submit their entry, pinners were required to comment on the contest's pin with a link to their pinboard. Entries were then judged by a panel of Country Living editors based on criteria including originality, creativity, adherence to the rules, and "a general sense of the Country Living aesthetic." The winner was rewarded with a bedding set from Garnet Hill. | @TheeDesign |
  11. 11. Pinterest + Facebook Marketing for Business Thank You! | @TheeDesign |