Mobile Music App Overview:
Theda Sandiford
VP Digital Marketing, Republic Records
There are tons of apps…
now
what?
2
Mobile Music Marketing
Who are some of the key players, you should be working with…
3
Spotify
 Stream millions of songs,
albums, playlists online
 Listen offline feature –
no mobile connection
needed
 API ...
iHeartRadio
 Stream >1,500 live
radio stations, free
 Create own station
that selects from >15m
songs
 Perfect For feat...
Soundcloud
 Discover and follow
diverse music + audio
creators
 Listen to and/or create
sets to share w/ followers
 Rec...
Songza
 Mood-oriented user
generated playlists
 Free, w/ no listening
limits
 High-quality, data
efficient audio by
Aud...
Top Free Apps
in US (iOS)
8
Source: appdata.com
Top Free Apps
in US (Android)
9
Source: appdata.com
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Mobile Music App Oveview

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Mobile Music App Oveview

  1. 1. Mobile Music App Overview: Theda Sandiford VP Digital Marketing, Republic Records
  2. 2. There are tons of apps… now what? 2
  3. 3. Mobile Music Marketing Who are some of the key players, you should be working with… 3
  4. 4. Spotify  Stream millions of songs, albums, playlists online  Listen offline feature – no mobile connection needed  API access = feature rich apps built on top  #2 free music app iOS Pandora  Real-time music feed + advanced social sharing  Access to lyrics, bios and discographies  PandoraOne subscription ($3,99) = no ads, few interruptions  #1 top grossing iOS app 4
  5. 5. iHeartRadio  Stream >1,500 live radio stations, free  Create own station that selects from >15m songs  Perfect For feature curates according to mood/activity  #87 free app in iOS Shazam  Identify songs in as little as 1s  Tag TV shows for music, celeb buzz, trivia  Buy tracks easily on iTunes, Amazon  #18 free Android app 5
  6. 6. Soundcloud  Discover and follow diverse music + audio creators  Listen to and/or create sets to share w/ followers  Record own sounds w/ one touch and share to socials  #8 top free music Android apps 8Tracks  Pick from 750,000 playlists curated for taste, time & place  No audio ads  Hot cover art, + follow DJs  #20 top free music iOS apps 6
  7. 7. Songza  Mood-oriented user generated playlists  Free, w/ no listening limits  High-quality, data efficient audio by Audyssey  App Store Best of 2012 Soundtracking  Add photos + captions to songs then share = “soundtrack of your life”  Dedicate songs to friends + followers  Location-oriented trend tracking  #119 top free music iOS apps 7
  8. 8. Top Free Apps in US (iOS) 8 Source: appdata.com
  9. 9. Top Free Apps in US (Android) 9 Source: appdata.com
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