The Understanding Group's cofounders spoke on the following at IA Summit 2013
Are you struggling to carve out a place for information architecture in the world of acronym soup? In this talk, longtime IA Dan Klyn and his business partner Bob Royce explore the pros and cons of bucking the trend of “all encompassing UX” to focus our practice on IA.
Through stories and case studies we’ll explore:
-How the lens of IA helps us solve problems beyond UX and collaborate readily with other non-UX disciplines.
-Our experience delivering services both directly to clients and through agencies.
-How we explain IA to people outside our industry and work to justify a larger investment in IA.
-How we go beyond information retrieval and navigation to include the concepts of meaning and place-making in our work.
Since all of the above was accomplished through much trial and error, there will also be plenty of discussion about the failures we’ve encountered along the way.