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Your organization has decided that you must develop new processes, methodologies and technologies to increase the effectiveness of your sales force. Those you have, the ones that used to bring you great results, are not working in today's economy. You know that if you do not change and adapt, your organization will become a follower, not a leader in your industry. Maybe your situation is not quite as drastic as this, but you know that your current approach will only have limited effectiveness in the current economy. How can you ensure a successful change in selling behavior, a winning cultural transformation?