The Telephone Consumer Protection Act (TCPA) is a major litigation risk for companies, hospitals, and health care providers who use text messages, artificial or pre-recorded voice messages and other automated dialing technologies to reach customers and patients. Hundreds of class action lawsuits have been filed in recent years seeking damages that amount to millions of dollars in TCPA violations, with the largest TCPA settlement to date reaching upwards of $32 million. New regulations remove key exemptions that previously served as safeguards against TCPA liability. In response, companies need to revise their practices, andhospitals and health care providers need to revise hospital admission forms, to avoid liability and potentially catastrophic penalties under the TCPA.
The Federal Communications Commission (FCC) final regulations requiring prior express written consent for autodialed telemarketing calls to cell phones and pre-recorded telemarketing messages under the TCPA went into effect on October 16, 2013.
With these latest FCC actions in mind, telecommunication companies, mobile engagement providers, mobile marketers as well as any company that engages in mobile marketing campaigns face considerable challenges in creating and implementing effective TCPA compliance guidelines and TCPA compliant marketing programs.
In a two-hour live webcast, the Knowledge Group is assembling a panel of distinguished thought leaders and practitioners to help companies who engage in mobile marketing and various other types of mobile communications understand new compliance guidelines to prevent their businesses from falling into the pitfalls of FCC actions and the extremely costly class action litigation.
Some of the key areas addressed in this webcast:
TCPA: an Overview of New Regulations
What Calls Are Affected?
What Is an Automatic Telephone Dialing System?
What Is Express Written Consent?
What If There Is an Existing Business Relationship?
Are There Any Exceptions?
What Are the Penalties for Noncompliance?
New Regulations Already in Effect
Compliance and Best Practices
TCPA Litigation Trends and Risks
Up-to-Minute Regulatory Updates
To view this webcast go to this link : http://youtu.be/6pveW_X1d8k
To learn more about the webcast please visit our website: http://theknowledgegroup.org/