What investors look for

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Presentation by Rose Lewis, Investment Partner, Pembridge Partners at the Creative Pioneers Challenge Can-Start Optimiser Workshops on 5th November 2012 at the IPA.

Presentation by Rose Lewis, Investment Partner, Pembridge Partners at the Creative Pioneers Challenge Can-Start Optimiser Workshops on 5th November 2012 at the IPA.

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  • 1. What Investors Look ForRose Lewis- Pembridge Partners LLProse.lewis@pembridge.net
  • 2. What Do We Look For? BUSINESS CORE SECUREDCASHFLOW BOARD PLAN TEAM IP QUALITY PROPRIETARY MONETIZATION DISTRIBUTION MODEL USP SCALABILITYINVESTORSSTRONG RATCHETS TO GROWTH BOARD CONTROL INCENTIVISERETURNS MARKET ROLE
  • 3. •Lets make it easier for you
  • 4. Ideas are commodities• Its all about execution – Team – Strategy – 100 day plan• Don’t be stuck on an idea – Have you thought through the rest of the idea – Means you will want to be 1st to market!!
  • 5. Customers are king• Clear targeted products/services that solve real pain• Real validation of your market is vital
  • 6. Find your competition• Not just companies• Consumer behaviour – Inertia – Habit – Other products
  • 7. Team Team Team• Investors do not fund business plans or great ideas• Ability to execute• Sector experience
  • 8. “I need £1m to start with ”• Sure way to dilution – now and in the future• Start with smaller amounts and use the cash to further validate your proposition• Increases your valuation each time by setting clear inflection points
  • 9. Investors are not risk takers• The higher the risk – the higher the % you will have to give away• Your job is to prove you have mitigated the risk
  • 10. Other things we don’t want to hear• I have a killer product – the customer will come• We will reach our customer by viral marketing• I will use partners to sell my product
  • 11. Knowing when yes means no• VC’s will put you off rather than saying they don’t want to invest
  • 12. Adhere to the fundamentals• Validate the market• Assemble a great team• Develop a profitable business model• Execute as perfectly as possible
  • 13. Keep it simple – tell them whatthey want to know and no more!– What’s the Opportunity– Team– Product/Market– Traction– How much money– Exit