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The Creative Economy

by on Nov 05, 2010

  • 855 views

When it comes to graduate recruitment, the IPA's particular bugbears are the City and Management Consultancy. They have the money and the clout to hold big 'loud' events at all the best universities, ...

When it comes to graduate recruitment, the IPA's particular bugbears are the City and Management Consultancy. They have the money and the clout to hold big 'loud' events at all the best universities, so they have the biggest visibility by far. So it's not surpising that the creative industries feel they may be losing out on some of the best talent, simply because they aren't on the radar, and aren't being heard. It's particularly frustrating, of course, for the ad industry, within the creative economy, who know a thing or two about communications and, in particular, how share of voice drives share of market!

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The Creative Economy The Creative Economy Presentation Transcript