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Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
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Social media for startups

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Presentation by Rachel Wareing, Social Media Editor, IPA at the Creative Pioneers Challenge Can-Start Optimiser Workshops on 5th November 2012 at the IPA.

Presentation by Rachel Wareing, Social Media Editor, IPA at the Creative Pioneers Challenge Can-Start Optimiser Workshops on 5th November 2012 at the IPA.

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Transcript

  • 1. Social media for startups @RachelWareingSocial Media Editor, IPA
  • 2. 1. Choose yourbusiness goals.
  • 3. • What does my business need?• Who am I trying to reach?• What are they talking about and where are they talking?
  • 4. 2. Startlistening.
  • 5. • What are people saying about your business, your competitors, your industry sector?• Use Google Alerts or Mention to monitor keywords.• Use Hootsuite or Tweetdeck to manage your presence online & monitor keyword mentions.
  • 6. 3. Tailor yourstrategy to yourgoals.
  • 7. • Once youve defined your goals & researched online conversations, choose your tactics.• Your time is precious - be strategic.• A neglected profile can do more harm than good.
  • 8. Case study 1:Well Seasoned
  • 9. • Uses Twitter to add value to followers: o Shares interesting stories about local, seasonal food. o Uses network of producers and customers for good• In return, followers help to spread the word about new product launches.
  • 10. Case study 2:Daily Grommet
  • 11. • Each Grommet is launched with a YouTube video which tells the story of the product and its inventor.• Pinterest used for customer acquisition & research.
  • 12. Case study 3:CambridgeSatchelCompany
  • 13. • Built relationships with influential bloggers.• First people they approach when launching a new line or seeking reaction to new ideas.• Bloggers are willing to help because they have a passion for the brand.• But important to give something back.
  • 14. 1. Use your businessgoals to shape yoursocial media strategy.
  • 15. 2. Listen – respond –act.
  • 16. 3. Do great work.
  • 17. Photo creditsMáté MakarészThana ThaweeskulchaiWell SeasonedDaily GrommetCambridge Satchel CompanyJohn Milton

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