How smartphones and tablets are changing the way we live (IPA TouchPoints5 Survey)
Upcoming SlideShare
Loading in...5
×
 

How smartphones and tablets are changing the way we live (IPA TouchPoints5 Survey)

on

  • 144 views

The IPA TouchPoints5 Survey provides an unrivalled perspective of how people spend their daily lives by looking at how they use media, how they communicate, how they shop, their attitudes and their ...

The IPA TouchPoints5 Survey provides an unrivalled perspective of how people spend their daily lives by looking at how they use media, how they communicate, how they shop, their attitudes and their moods. In this infographic, we look at how smartphones and tablets are changing the way we live our lives whether it be second screening, emailing, social networking, reading or texting. Subscribe here http://www.ipa.co.uk/touchpoints/ and continue the conversation on Twitter #IPATP

Statistics

Views

Total Views
144
Views on SlideShare
143
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.slideee.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How smartphones and tablets are changing the way we live (IPA TouchPoints5 Survey) How smartphones and tablets are changing the way we live (IPA TouchPoints5 Survey) Document Transcript

  • screen-based tech How smart phones and tablets are changing the way we live 48% Source: IPA TouchPoints5 Survey ofconsumers nowowna smartphone 38% ofconsumersnow ownorhaveaccess toatablet Laptop/desktop (54%) Smart phone (32%) Tablet (11%) Smart TV (2%) Games console (1%) %ofadultsusingtheinternetoverthecourseofa week 1hr56maveragetime spentonthe internetper dayin2012 2hrs27maveragetime spentonthe internetper dayin2014 via... 49%alladults eachweek %OFADULTSUSINGAmobilephoneFORNON-TALKING/TEXTINGACTIVITIES VS15-24YROLDS 78%15-24yrolds eachweek 15-24yroldsare97%more likelytosocialnetwork throughasmartphone thantheaverageadult
  • eachweek 1hr30mavetimespent byadultsper day eachweek 1hr52mavetimespent by15-24yr oldsperday 15-24yroldsare50%more likelytoreadanewspaper onasmartphonethanthe averageadult 2012 2014 %ofadultsusingasocialnetworkingsite &averagetimespentperweek 44% 54% 9hrs 56m6hrs 39m 5% %oftotalcommunicationtimespent socialnetworkingandemailing 6% 12% 12%
  • 2012 2014 socialnetworking emailing 22%%ofadultswho usetheirsmart phonetolook forlocaldeals, offers& vouchers 30%%ofadultswho usetheirsmart phonetolocate placesusing gps 54%%ofADULTSWHO CLAIMTODOUBLE SCREENOVERTHE COURSEOFAWEEK The IPA TouchPoints5 Survey provides an unrivalled perspective of how people spend their daily lives by looking at how they use media, how they communicate, how they shop, their attitudes and their moods.