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screen-based
tech
How smart phones and
tablets are changing the
way we live
48%
Source: IPA TouchPoints5 Survey
ofconsumer...
eachweek
1hr30mavetimespent
byadultsper
day
eachweek
1hr52mavetimespent
by15-24yr
oldsperday
15-24yroldsare50%more
likelyt...
2012 2014
socialnetworking emailing
22%%ofadultswho
usetheirsmart
phonetolook
forlocaldeals,
offers&
vouchers
30%%ofadults...
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How smartphones and tablets are changing the way we live (IPA TouchPoints5 Survey)

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The IPA TouchPoints5 Survey provides an unrivalled perspective of how people spend their daily lives by looking at how they use media, how they communicate, how they shop, their attitudes and their moods. In this infographic, we look at how smartphones and tablets are changing the way we live our lives whether it be second screening, emailing, social networking, reading or texting. Subscribe here http://www.ipa.co.uk/touchpoints/ and continue the conversation on Twitter #IPATP

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Transcript of "How smartphones and tablets are changing the way we live (IPA TouchPoints5 Survey)"

  1. 1. screen-based tech How smart phones and tablets are changing the way we live 48% Source: IPA TouchPoints5 Survey ofconsumers nowowna smartphone 38% ofconsumersnow ownorhaveaccess toatablet Laptop/desktop (54%) Smart phone (32%) Tablet (11%) Smart TV (2%) Games console (1%) %ofadultsusingtheinternetoverthecourseofa week 1hr56maveragetime spentonthe internetper dayin2012 2hrs27maveragetime spentonthe internetper dayin2014 via... 49%alladults eachweek %OFADULTSUSINGAmobilephoneFORNON-TALKING/TEXTINGACTIVITIES VS15-24YROLDS 78%15-24yrolds eachweek 15-24yroldsare97%more likelytosocialnetwork throughasmartphone thantheaverageadult
  2. 2. eachweek 1hr30mavetimespent byadultsper day eachweek 1hr52mavetimespent by15-24yr oldsperday 15-24yroldsare50%more likelytoreadanewspaper onasmartphonethanthe averageadult 2012 2014 %ofadultsusingasocialnetworkingsite &averagetimespentperweek 44% 54% 9hrs 56m6hrs 39m 5% %oftotalcommunicationtimespent socialnetworkingandemailing 6% 12% 12%
  3. 3. 2012 2014 socialnetworking emailing 22%%ofadultswho usetheirsmart phonetolook forlocaldeals, offers& vouchers 30%%ofadultswho usetheirsmart phonetolocate placesusing gps 54%%ofADULTSWHO CLAIMTODOUBLE SCREENOVERTHE COURSEOFAWEEK The IPA TouchPoints5 Survey provides an unrivalled perspective of how people spend their daily lives by looking at how they use media, how they communicate, how they shop, their attitudes and their moods.

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