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IPA 'Game Changers' event, 14th July 2009 – Absolute presentation

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    IPA 'Game Changers' event, 14th July 2009 – Absolute presentation - Presentation Transcript

    1. Insert ‘free’ pun here Clive Dickens 1
    2. Why we bought Virgin Radio
    3. Why we really bought Virgin Radio £53.2m + 8m?
    4. All commercial radio is undervalued CPM vs. CPT
    5. Free is cool
    6. Free is a business model
    7. The original ‘free’ business model?
    8. But commercial radio thinks small
    9. Behave like a big brand
    10. Behave like a startup
    11. Innovate
    12. Digital, not analogue
    13. Follow our community
    14. Give back
    15. Make ourselves part of the ‘new free’
    16. Thank you clive.dickens@absoluteradio.co.uk 16

    + The_IPAThe_IPA, 4 months ago

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