Insert ‘free’ pun here

           Clive Dickens




                           1
Why we bought Virgin Radio
Why we really bought Virgin Radio




£53.2m + 8m?
All commercial radio is undervalued




  CPM vs. CPT
Free is cool
Free is a business model
The original ‘free’ business model?
But commercial radio thinks small
Behave like a big brand
Behave like a startup
Innovate
Digital, not analogue
Follow our community
Give back
Make ourselves
part of the ‘new free’
Thank you

clive.dickens@absoluteradio.co.uk




                                    16
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IPA 'Game Changers' event, 14th July 2009 – Absolute presentation

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Clive Dickens of Absolute's presentation from the IPA Strategy Group's 'Game Changers: Free' event on Tuesday 14th July 2009.

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IPA 'Game Changers' event, 14th July 2009 – Absolute presentation

  1. 1. Insert ‘free’ pun here Clive Dickens 1
  2. 2. Why we bought Virgin Radio
  3. 3. Why we really bought Virgin Radio £53.2m + 8m?
  4. 4. All commercial radio is undervalued CPM vs. CPT
  5. 5. Free is cool
  6. 6. Free is a business model
  7. 7. The original ‘free’ business model?
  8. 8. But commercial radio thinks small
  9. 9. Behave like a big brand
  10. 10. Behave like a startup
  11. 11. Innovate
  12. 12. Digital, not analogue
  13. 13. Follow our community
  14. 14. Give back
  15. 15. Make ourselves part of the ‘new free’
  16. 16. Thank you clive.dickens@absoluteradio.co.uk 16

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