IPA Eff Fest - Nick Southgate
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IPA Eff Fest - Nick Southgate

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Presentation given by planning and research consultant Nick Southgate at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.

Presentation given by planning and research consultant Nick Southgate at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.

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IPA Eff Fest - Nick Southgate Presentation Transcript

  • 1. From Behavioural Understanding to Better Creative 15th October 2013, IPA Eff Fest Nick Southgate NICK SOUTHGATE PLANNING & RESEARCH
  • 2. Taking the easy route NICK SOUTHGATE CONSULTANCY
  • 3. Two modes of thinking – Fast & Slow LEFT left upper lower LOWER right RIGHT RIGHT left LEFT right upper UPPER lower LOWER upper NICK SOUTHGATE CONSULTANCY
  • 4. Are you paying attention? NICK SOUTHGATE CONSULTANCY
  • 5. The investigation of not thinking NICK SOUTHGATE CONSULTANCY
  • 6. Asking for thinking is easy This ad has engaged both my emotional and rational needs in the haircare category. Thank God! NICK SOUTHGATE CONSULTANCY
  • 7. The Automatic Envelope NICK SOUTHGATE CONSULTANCY
  • 8. How disruptive? Ikea – ‘Chuck out the Chintz’ 1996 NICK SOUTHGATE CONSULTANCY
  • 9. Craft meets Science NICK SOUTHGATE CONSULTANCY
  • 10. Thank You NICK SOUTHGATE PLANNING & RESEARCH