Organisational Creativity –
Marketing & Beyond
Jonathan Obermeister, Managing Partner
1. How to make your organisation
more creative?
2. How to make your organisation
more receptive to creativity?
Alliances
Diversification
Agility
Commitment
Context
Courage
Collaboration
Commitment
Context
Courage
Collaboration
#1 Compartmentalised
#2 Pervasive
#3 Hived off
#4 Dropped in
#5 Crowdsourced
#6 Partnership
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IPA Eff Fest: Jonathan Obermeister

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Presentation given by Jonathan Obermeister, Managing Partner, Change Agency, at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.

Published in: Marketing, Technology, Business
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IPA Eff Fest: Jonathan Obermeister

  1. 1. Organisational Creativity – Marketing & Beyond Jonathan Obermeister, Managing Partner
  2. 2. 1. How to make your organisation more creative? 2. How to make your organisation more receptive to creativity?
  3. 3. Alliances Diversification Agility
  4. 4. Commitment Context Courage Collaboration
  5. 5. Commitment
  6. 6. Context
  7. 7. Courage
  8. 8. Collaboration
  9. 9. #1 Compartmentalised
  10. 10. #2 Pervasive
  11. 11. #3 Hived off
  12. 12. #4 Dropped in
  13. 13. #5 Crowdsourced
  14. 14. #6 Partnership
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