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IPA Eff Fest: Jonathan Obermeister
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IPA Eff Fest: Jonathan Obermeister

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Presentation given by Jonathan Obermeister, Managing Partner, Change Agency, at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.

Presentation given by Jonathan Obermeister, Managing Partner, Change Agency, at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.

Published in: Marketing, Technology, Business

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Transcript

  • 1. Organisational Creativity – Marketing & Beyond Jonathan Obermeister, Managing Partner
  • 2. 1. How to make your organisation more creative? 2. How to make your organisation more receptive to creativity?
  • 3. Alliances Diversification Agility
  • 4. Commitment Context Courage Collaboration
  • 5. Commitment
  • 6. Context
  • 7. Courage
  • 8. Collaboration
  • 9. #1 Compartmentalised
  • 10. #2 Pervasive
  • 11. #3 Hived off
  • 12. #4 Dropped in
  • 13. #5 Crowdsourced
  • 14. #6 Partnership

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