IPA Eff Fest: Jonathan Obermeister
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IPA Eff Fest: Jonathan Obermeister

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Presentation given by Jonathan Obermeister, Managing Partner, Change Agency, at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.

Presentation given by Jonathan Obermeister, Managing Partner, Change Agency, at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.

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IPA Eff Fest: Jonathan Obermeister IPA Eff Fest: Jonathan Obermeister Presentation Transcript

  • Organisational Creativity – Marketing & Beyond Jonathan Obermeister, Managing Partner
  • 1. How to make your organisation more creative? 2. How to make your organisation more receptive to creativity?
  • Alliances Diversification Agility
  • Commitment Context Courage Collaboration
  • Commitment
  • Context
  • Courage
  • Collaboration
  • #1 Compartmentalised
  • #2 Pervasive
  • #3 Hived off
  • #4 Dropped in
  • #5 Crowdsourced
  • #6 Partnership