0
Co- Creating
Value
Barry Clarke

Wiki Solutions Ltd All rights reserved ©2013
© 2011

 john@wiki-solutions.com, graham@wi...
Not
connected

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solutions...
What
co-creation
can do

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki...
THE WISDOM OF
CROWDS:
Why the Many Are
Smarter Than the Few
and How Collective
Wisdom Shapes Business,
Economies, Societie...
“ A new
generation is
bringing a new
ethic of
openness,
participation and
interactivity to
workplaces,
communities and
mar...
Totally
connected

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-solut...
Competitive
co-creation

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki...
Cause
related
marketing

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki...
In Germany
McD does it

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-...
Global
brewers do
it

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-so...
Even P&G
does it

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-soluti...
Co-creating
service and
experience

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, ...
Collaboratin
g to
improve
energy
efficiency
Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutio...
Multistakeholder
strategy to
transform a
global
industry
Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john...
Co-creation
processes

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

 john@wiki-solutions.com, graham@wiki-s...
Getting it
right

Wiki Solutions Ltd All rights reserved ©2013
© 2011
©2013

• Be specific
• Get the right people on the
T...
Co- Creating
Value
Barry Clarke

Wiki Solutions Ltd All rights reserved ©2013
© 2011

 john@wiki-solutions.com, graham@wi...
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IPA Eff Fest: Barry Clarke

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Presentation given by Barry Clarke, chair of Wiki Solutions, at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.

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Transcript of "IPA Eff Fest: Barry Clarke "

  1. 1. Co- Creating Value Barry Clarke Wiki Solutions Ltd All rights reserved ©2013 © 2011  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  2. 2. Not connected Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  3. 3. What co-creation can do Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  4. 4. THE WISDOM OF CROWDS: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations James Surowiecki Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  5. 5. “ A new generation is bringing a new ethic of openness, participation and interactivity to workplaces, communities and markets” Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  6. 6. Totally connected Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  7. 7. Competitive co-creation Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  8. 8. Cause related marketing Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  9. 9. In Germany McD does it Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  10. 10. Global brewers do it Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  11. 11. Even P&G does it Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  12. 12. Co-creating service and experience Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  13. 13. Collaboratin g to improve energy efficiency Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  14. 14. Multistakeholder strategy to transform a global industry Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  15. 15. Co-creation processes Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  16. 16. Getting it right Wiki Solutions Ltd All rights reserved ©2013 © 2011 ©2013 • Be specific • Get the right people on the There are sites that offer access to talent bus that provide solutions through • Inspire competition. participation CrowdSpring • Facilitate, moderate and Idea Bounty provoke Connection Idea • Keep it urgent • Feedback  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
  17. 17. Co- Creating Value Barry Clarke Wiki Solutions Ltd All rights reserved ©2013 © 2011  john@wiki-solutions.com, graham@wiki-solutions.com, barry@wiki-solutions.com
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