How to optimise user experience on websites
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How to optimise user experience on websites

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Presentation by Mark Bell, Experience Planning Director, Dare at the Creative Pioneers Challenge Can-Start Optimiser Workshops on 5th November 2012 at the IPA.

Presentation by Mark Bell, Experience Planning Director, Dare at the Creative Pioneers Challenge Can-Start Optimiser Workshops on 5th November 2012 at the IPA.

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How to optimise user experience on websites How to optimise user experience on websites Presentation Transcript

  • How to optimise user experience on websites07 November 2012
  • WHAT DO WE MEAN BYUSER EXPERIENCE IN ADVERTISING?
  • The agency model istraditionally based aroundPlanning and Creative Design
  • In today’s connected worldthere is a gap…
  • …because of the directimpact that agencies canhave on behavioural change
  • Brand Planning Creative Design A potentially wide range ofWhat we knowand what theopportunity is [the gap] ideas showing how the opportunity could be achieved
  • Brand Planning USER EXPERIENCE Creative Design How the audience DesignWhat we know behaves and ideas inand what the are there context toopportunity is opportunities to behavioural influence change behaviour
  • Brand Planning USER EXPERIENCE Creative DesignWhat we want What we need How we will to achieve to do achieve it
  • Discovery Interact Memory INFLUENCING CHOICES
  • HOW TO OPTIMISE THEUSER EXPERIENCE ON WEBSITES
  • UX As part of planning Brand Planning Social and Tactics UX (Experience Planning) Plan Define Influence Interact
  • UX (Experience Planning)Plan Define Influence Interact
  • Plan
  • Plan
  • Plan
  • Plan
  • Plan
  • UX (Experience Planning)Plan Define Influence Interact
  • Loss aversion Default Choice NudgeInfluence
  • UX (Experience Planning)Plan Define Influence Interact
  • Interact
  • Interact
  • UX (Experience Planning)Plan Define Influence Interact
  • Define
  • Define
  • Define
  • Define
  • 4 THINGS TO CONSIDER WHEN OPTMISING THEUSER EXPERIENCE OF WEBSITES
  • NUMBER 1SIMPLIFY
  • NUMBER 2CONNECT THE EXPERIENCE
  • NUMBER 3 CONSIDER THEIMPERFECT HUMAN
  • NUMBER 4MEMORY?
  • Mark.Bell@ThisisDare.com