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How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
How to optimise user experience on websites
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How to optimise user experience on websites

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Presentation by Mark Bell, Experience Planning Director, Dare at the Creative Pioneers Challenge Can-Start Optimiser Workshops on 5th November 2012 at the IPA.

Presentation by Mark Bell, Experience Planning Director, Dare at the Creative Pioneers Challenge Can-Start Optimiser Workshops on 5th November 2012 at the IPA.

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Transcript

  • 1. How to optimise user experience on websites07 November 2012
  • 2. WHAT DO WE MEAN BYUSER EXPERIENCE IN ADVERTISING?
  • 3. The agency model istraditionally based aroundPlanning and Creative Design
  • 4. In today’s connected worldthere is a gap…
  • 5. …because of the directimpact that agencies canhave on behavioural change
  • 6. Brand Planning Creative Design A potentially wide range ofWhat we knowand what theopportunity is [the gap] ideas showing how the opportunity could be achieved
  • 7. Brand Planning USER EXPERIENCE Creative Design How the audience DesignWhat we know behaves and ideas inand what the are there context toopportunity is opportunities to behavioural influence change behaviour
  • 8. Brand Planning USER EXPERIENCE Creative DesignWhat we want What we need How we will to achieve to do achieve it
  • 9. Discovery Interact Memory INFLUENCING CHOICES
  • 10. HOW TO OPTIMISE THEUSER EXPERIENCE ON WEBSITES
  • 11. UX As part of planning Brand Planning Social and Tactics UX (Experience Planning) Plan Define Influence Interact
  • 12. UX (Experience Planning)Plan Define Influence Interact
  • 13. Plan
  • 14. Plan
  • 15. Plan
  • 16. Plan
  • 17. Plan
  • 18. UX (Experience Planning)Plan Define Influence Interact
  • 19. Loss aversion Default Choice NudgeInfluence
  • 20. UX (Experience Planning)Plan Define Influence Interact
  • 21. Interact
  • 22. Interact
  • 23. UX (Experience Planning)Plan Define Influence Interact
  • 24. Define
  • 25. Define
  • 26. Define
  • 27. Define
  • 28. 4 THINGS TO CONSIDER WHEN OPTMISING THEUSER EXPERIENCE OF WEBSITES
  • 29. NUMBER 1SIMPLIFY
  • 30. NUMBER 2CONNECT THE EXPERIENCE
  • 31. NUMBER 3 CONSIDER THEIMPERFECT HUMAN
  • 32. NUMBER 4MEMORY?
  • 33. Mark.Bell@ThisisDare.com

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