• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Bing: Welcome to the Social
 

Bing: Welcome to the Social

on

  • 889 views

Presentation by Stefan Weitz, Director of Online Services at Microsoft. Presentation given at the IPA Social Search event 2010

Presentation by Stefan Weitz, Director of Online Services at Microsoft. Presentation given at the IPA Social Search event 2010

Statistics

Views

Total Views
889
Views on SlideShare
881
Embed Views
8

Actions

Likes
1
Downloads
7
Comments
0

2 Embeds 8

http://www.ipa.co.uk 6
http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Bing: Welcome to the Social Bing: Welcome to the Social Presentation Transcript

    • Bing: Welcome to the Social
      Stefan Weitz | Director | Online Services Division
    • Encouraging Early ResultsStill a long way to go…
      Awareness & Perception
      US Unique Users
      US Market Share
      54%
      Unaided Awareness
      83.3m
      11.3%
      41%
      16%
      24%
      Perception
      8.0%
      71.7m
      Sources: comScore June-October 2009 U.S. Search Engine Rankings
      Integrated Campaign Evaluation Study
    • Users Depend on Search However Search Still Ripe For Innovation
      …in ever increasing numbers
      People rely heavily on search for daily tasks…
      8%
      Growth
      in Users
      Feb 2009198 Million
      Feb 2008183 Million
      % who do this on a typical day
      …using search more and more
      …yet satisfaction with search is mixed
      23%
      Growth
      in Visits
      Feb 200927 visits per searcher
      Not Satisfied 35%
      Satisfied 65%
      Feb 200822 visits per searcher
      Sources: Pew Internet and American Life Project, ComScore; Harris Poll 2008
    • Unmet Needs: The 3 Problems of Search
      Refinement
      Imprecise Results
      Lengthy Tasks
      0-3 mins
      9%
      >30 mins
      46%
      25% of queries result in quick click backs
      3-10 mins
      12%
      Almost
      50%
      of time spent searching is on these queries
      50%
      of time spent on long queries
      25%
      of clicks lead to ‘back’
      42%
      of sessions
      need
      refinement
      10-15 mins
      10%
      15-30 mins
      23%
    • Decision Engine Defined
      Pre Process Web Information
      • Cashback
      • Sentiment extraction, Wolfram
      • Price predictors
      Decision Tools
      Reduce Anxiety
      • Categorized search
      • Task Pages, Viz Search
      • Search history
      Reduce Overload
      Intelligent Organization
      Sessions not Queries
      • Relevance parity/leadership
      • Faster time to first pixel
      • Next-gen previews: hover, answers, DeepLinks
      • Seamless multimedia
      Multimedia
      Index Quality
      Core Search
      Speed
      Relevance
    • Social Search in Bing
      Integration into the Results Page (easy)
      In-Depth Search Capability for Twitter (hard)
    • Part of a Larger Campaign
      Build Awareness
      Expand Availability
      Engage Community
      Drive Trial
      Change Perception
      • Bing on 75M PC
      • Bing on 30% of US cell phones via Verizon
      • 54% Social Media Share of Voice
      • 68k Facebook Fans
      • 28k Twitter Followers
      40% of people consider Bing a “new generation of Search”
      41% unaided brand awareness
      Nearly 1M Firefox add-in downloads
    • Small, Focused Team
      • Personality first
      • No corp-speak
      • Dialog
    • Lessons in Social Media
      You can’t control it
      Be Honest & Authentic
      • Good to drive stories, not features
      • Promos drive followers, not friends
      +
      =
    • The Road Ahead
      Understanding query
      Understanding intent
      Relevance of 10 blue links
      Whole page to whole session
      Minimizing time of URL/query matching
      Time of completing a task
      Search
      Hit or miss model
      Bing
      Dialog model
    • Q&A
    • © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
      The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.