Your SlideShare is downloading. ×
0
"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

"Being creative with data" 25th November - SAS presentation

680

Published on

Simon Hughes from SAS at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

Simon Hughes from SAS at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
680
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Talking Points (scroll down) The connected world is piping in data from all over, leading to a surge in data volumes. IDC looked at the volume of data out in the market, where we are all headed, and the importance of establishing an intelligence strategy within organizations. In a single year…between 2006 and 2007…the number of exabytes of data captured and replicated nearly doubled. And, for the first time, the amount of data being generated surpassed the ability to store that data. This data deluge continues to accelerate…with a projected 1800 exabytes captured and replicated in 2011. Organizations cannot just accumulate data any longer. They need a strategy to make sense of all the data that is literally rushing by.
  • Transcript

    • 1. Being Creative With Data<br />Simon Hughes - Principal Consultant<br />Customer Intelligence Practice - SAS UK<br />
    • 2. Who Are SAS?<br />#1<br />33<br />2.26<br />23%<br />98%<br />45,000<br />&gt;10,000<br />Provider Business Analytics<br />Years Continuously Profitable<br />$Billion Revenue<br />Revenue invested in R&D<br />Global 2,000 Companies<br />Sites Deployed in Globally<br />Employees<br />Dr JIM GOODNIGHT<br />FOUNDER & CEO<br />
    • 3. What Does SAS Do?<br />
    • 4. 161<br />1EB = 1,000,000,000 GB <br />“3M times the amount of information contained in all the books ever written”<br />161EB created in 2006 <br />281<br />1800<br />281 EB created in 2007<br />1800 EB created in 2011?<br />8090<br />Intelligence Imperative<br />“May 2009, the size of the Internet has been roughly estimated to be 500EB”<br />“In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.”<br /> Andreas Weigend, former chief scientist at Amazon<br />
    • 5. Data PhilosophyCorporate Asset & Raw Material<br />Social Media<br />Traditional Databases<br />Transactional Systems<br />Online Behaviour<br />Unstructured Text Data<br />Analytics - Forecasting - Segmentation - Predictive Modelling<br />Behaviour – Value – Responsiveness – Loyalty – Sentiment - Feelings<br />INSIGHT<br />
    • 6. Data PhilosophyA Gateway to Insight<br />Real-time Decisions<br />Traditional Databases<br />Transactional Systems<br />Campaign Selections<br />Contact Optimisation<br />Strategic Planning<br />Budget Allocation<br />Media Mix Planning<br />INSIGHT<br />
    • 7. Copyright © 2007, SAS Institute Inc. All rights reserved.<br />

    ×