"Being creative with data" 25th November - SAS presentation
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"Being creative with data" 25th November - SAS presentation

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Simon Hughes from SAS at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

Simon Hughes from SAS at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

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  • Talking Points (scroll down) The connected world is piping in data from all over, leading to a surge in data volumes. IDC looked at the volume of data out in the market, where we are all headed, and the importance of establishing an intelligence strategy within organizations. In a single year…between 2006 and 2007…the number of exabytes of data captured and replicated nearly doubled. And, for the first time, the amount of data being generated surpassed the ability to store that data. This data deluge continues to accelerate…with a projected 1800 exabytes captured and replicated in 2011. Organizations cannot just accumulate data any longer. They need a strategy to make sense of all the data that is literally rushing by.

"Being creative with data" 25th November - SAS presentation "Being creative with data" 25th November - SAS presentation Presentation Transcript

  • Being Creative With Data
    Simon Hughes - Principal Consultant
    Customer Intelligence Practice - SAS UK
  • Who Are SAS?
    #1
    33
    2.26
    23%
    98%
    45,000
    >10,000
    Provider Business Analytics
    Years Continuously Profitable
    $Billion Revenue
    Revenue invested in R&D
    Global 2,000 Companies
    Sites Deployed in Globally
    Employees
    Dr JIM GOODNIGHT
    FOUNDER & CEO
  • What Does SAS Do?
  • 161
    1EB = 1,000,000,000 GB
    “3M times the amount of information contained in all the books ever written”
    161EB created in 2006
    281
    1800
    281 EB created in 2007
    1800 EB created in 2011?
    8090
    Intelligence Imperative
    “May 2009, the size of the Internet has been roughly estimated to be 500EB”
    “In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.”
    Andreas Weigend, former chief scientist at Amazon
  • Data PhilosophyCorporate Asset & Raw Material
    Social Media
    Traditional Databases
    Transactional Systems
    Online Behaviour
    Unstructured Text Data
    Analytics - Forecasting - Segmentation - Predictive Modelling
    Behaviour – Value – Responsiveness – Loyalty – Sentiment - Feelings
    INSIGHT
  • Data PhilosophyA Gateway to Insight
    Real-time Decisions
    Traditional Databases
    Transactional Systems
    Campaign Selections
    Contact Optimisation
    Strategic Planning
    Budget Allocation
    Media Mix Planning
    INSIGHT
  • Copyright © 2007, SAS Institute Inc. All rights reserved.