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Being Creative With Data Simon Hughes - Principal Consultant Customer Intelligence Practice - SAS UK
Who Are SAS? #1 33 2.26 23% 98% 45,000 >10,000 Provider Business Analytics Years Continuously Profitable $Billion Revenue Revenue invested in R&D Global 2,000 Companies Sites Deployed in Globally Employees Dr JIM GOODNIGHT FOUNDER & CEO
161 1EB = 1,000,000,000 GB “3M times the amount of information contained in all the books ever written” 161EB created in 2006 281 1800 281 EB created in 2007 1800 EB created in 2011? 8090 Intelligence Imperative “May 2009, the size of the Internet has been roughly estimated to be 500EB” “In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.” Andreas Weigend, former chief scientist at Amazon
Data PhilosophyCorporate Asset & Raw Material Social Media Traditional Databases Transactional Systems Online Behaviour Unstructured Text Data Analytics - Forecasting - Segmentation - Predictive Modelling Behaviour – Value – Responsiveness – Loyalty – Sentiment - Feelings INSIGHT
Data PhilosophyA Gateway to Insight Real-time Decisions Traditional Databases Transactional Systems Campaign Selections Contact Optimisation Strategic Planning Budget Allocation Media Mix Planning INSIGHT