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"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
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"Being creative with data" 25th November - SAS presentation

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Simon Hughes from SAS at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

Simon Hughes from SAS at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

Published in: Technology, Business
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  • Talking Points (scroll down) The connected world is piping in data from all over, leading to a surge in data volumes. IDC looked at the volume of data out in the market, where we are all headed, and the importance of establishing an intelligence strategy within organizations. In a single year…between 2006 and 2007…the number of exabytes of data captured and replicated nearly doubled. And, for the first time, the amount of data being generated surpassed the ability to store that data. This data deluge continues to accelerate…with a projected 1800 exabytes captured and replicated in 2011. Organizations cannot just accumulate data any longer. They need a strategy to make sense of all the data that is literally rushing by.
  • Transcript

    • 1. Being Creative With Data
      Simon Hughes - Principal Consultant
      Customer Intelligence Practice - SAS UK
    • 2. Who Are SAS?
      #1
      33
      2.26
      23%
      98%
      45,000
      >10,000
      Provider Business Analytics
      Years Continuously Profitable
      $Billion Revenue
      Revenue invested in R&D
      Global 2,000 Companies
      Sites Deployed in Globally
      Employees
      Dr JIM GOODNIGHT
      FOUNDER & CEO
    • 3. What Does SAS Do?
    • 4. 161
      1EB = 1,000,000,000 GB
      “3M times the amount of information contained in all the books ever written”
      161EB created in 2006
      281
      1800
      281 EB created in 2007
      1800 EB created in 2011?
      8090
      Intelligence Imperative
      “May 2009, the size of the Internet has been roughly estimated to be 500EB”
      “In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.”
      Andreas Weigend, former chief scientist at Amazon
    • 5. Data PhilosophyCorporate Asset & Raw Material
      Social Media
      Traditional Databases
      Transactional Systems
      Online Behaviour
      Unstructured Text Data
      Analytics - Forecasting - Segmentation - Predictive Modelling
      Behaviour – Value – Responsiveness – Loyalty – Sentiment - Feelings
      INSIGHT
    • 6. Data PhilosophyA Gateway to Insight
      Real-time Decisions
      Traditional Databases
      Transactional Systems
      Campaign Selections
      Contact Optimisation
      Strategic Planning
      Budget Allocation
      Media Mix Planning
      INSIGHT
    • 7. Copyright © 2007, SAS Institute Inc. All rights reserved.

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