"Being creative with data" 25th November - Oracle presentation

Being Creative With DataOpportunities for IPA members with Oracle CRM
Noel Coloe
Core CRM Sales Development Leader
Noel.coloe@oracle.com
25th Nov 2009

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The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Oracle CRMWhere agencies can play a role….
Next Generation Customer
Applications
Loyalty “First Steps”

Technology has changed consumer behaviourB2C challenge: convergence of CRM, Mobile and Social
The NEW
CUSTOMER
Real Time Decisions

The Next Generation Customer ApplicationDriving Loyalty, Revenue, Margin and Acquisition

W&W Home
Welcome back, Tim!You have 18,400 points (Silver tier)
Upgrade to Gold tier benefits: collect just 1,600 more points
Check your latest promotions
View current (and past) spending
Configure your tariff and options
Share the benefits – refer a friend

My Inbox
Tim, There’s a newpromotion for you!
Tim,
You’re reaching the end of your contract and we thank you for the last 24 months!
We are pleased to offer you a new 2 year contract with a terrific smartphone deal. But hurry.. the offer is valid for 3 weeks!
Why not visit our nearest shop (just 90m away) to pick it up today! Quote ref 7291
Hi Tim, Welcome back!Earn points - update your profile
No
Yes
Later
More…

My Promotions
Tim,
Your profile tells us that next week is your 7th wedding anniversary!
Why not redeem some loyalty points, and celebrate this special day in style.
For fantasticchocolates and flowers go to nearby Hotel Choco (view map), just 120m away, where luxury awaits you…
Hi Tim,Thanks for switching to auto-pay!
You are one step nearer to Gold: collect just 1,700 more points
No thanks
Tell me more

My Promotions
Tim, Welcome to Hotel Choco
Suggested anniversary gifts
Great payment options
for Proximus customers
Hi Tim,Thanks for switching to auto-pay!
You are one step nearer to Gold: collect just 1,700 more points
More suggestions
No thanks
Buy now

My Inbox
Tim, There’s a newpromotion for you!
Tim,
We see from TripIt
you are travelling to
Spain next week.
Do you wish to activate our international low cost roaming and browsing service
You can pay in
points for this
latest service…
Hi Tim, Welcome back!Earn points - update your profile
No
Yes
Later
More…

Oracle CRMNext Generation Customer Application
Client benefits
Engage and meet expectations of The New Customer
Leverage disruptive technologies
Loyalty, Advocacy, Effectiveness, Margin
Potential Agency Opportunities
Mktg campaign creation / management
Promotions
Loyalty Program
Thought Leadership

Oracle CRMLoyalty “First Steps”
Subscription based (SaaS) CRM with e-mail marketing on demand
Includes response management, tracking & analysis
Benefit to clients
Inexpensive and agile way to understand loyalty and potential ROI
Confidently validate investment in full loyalty program
Opportunities for agencies
Propose, construct and run in-expensive loyalty hypotheses
Be part of the ROI team on Loyalty and Marketing

Oracle CRM and AgenciesBeing Creative With Data
Disruptive Technology => New Customer & new data
Loyalty programs => address anonymity & advocacy
“First Steps” helps prove ROI for strategic investment
Agency Opportunities
Thought leadership
Get in early
Engagement in strategic and agile early-stage initiatives
Client value

Being Creative With DataOpportunities for IPA members with Oracle CRM
Noel Coloe
Core CRM Sales Development Leader
Noel.coloe@oracle.com
25th Nov 2009

"Being creative with data" 25th November - Oracle presentation

by The_IPA on Dec 01, 2009

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"Being creative with data" 25th November - Oracle presentation — Presentation Transcript