"Being creative with data" 25th November - Neteffekt presentation

sender reputation & deliverability

be a reputable sender
email authentication
domain keys identified mail (DKIM)
sender policy framework (SPF) records
data cleansing & hygiene
Cleansing based on response codes
feedback loop reporting
asynchronous responses
mail server management
delivery configuration for domains / email providers
IP addresses
more info on our blog...

email authentication
domain keys identified mail (DKIM)
DKIM uses public-key cryptography to allow the signer to electronically sign legitimate emails in a way that can be verified by recipients. Prominent email service providers implementing DKIM include Yahoo , Gmail , and FastMail. Any mail from these organisations should carry a DKIM signature.
sender policy framework (SPF) records
SPF allows the owner of an Internet domain to use DNS records to specify which servers are authorised to transmit email for that domain.

data cleansing & hygiene
cleansing based on response codes
automatically process bounced messages and remove dead or inactive accounts from your lists, continuing to send to these addresses reduces your reputation.
feedback loop reporting
remove subscribers that don't want to receive the type of information you’re sending - and analyse the complaint rate and therefore how marketing messages meet user expectation.
asynchronous responses (returned mail)
use mail returned asynchronously as messages are delivered to understand why servers are rejecting mail. take action using the information and cleanse your data automatically.

mail server management
IP addresses
most providers are using IP addresses, but it looks like the market is shifting to an IP/ domain pairing future for reputation monitoring. authentication, particularly DKIM and the publishing of SPF records, will help providers assign reputations more precisely, by tying this reputation to both sender IP addresses and sender domains.
delivery configuration / domain management
“ warm up” your mail server by throttling the rate at which it delivers the messages. providers will then start to view you as a reputable sender, when trust increases you can then, bit-by-bit, start to increase the rate at which you send. allows listen to delivery rate feedback from providers.

loads more information on our blog http://www.neteffekt.co.uk/threeboxes/email-marketing/sender-reputation-deliverability/ http://www.neteffekt.co.uk/threeboxes/email-marketing/am-i-a-reputable-sender/ http://www.neteffekt.co.uk/threeboxes/ thanks for your time...

"Being creative with data" 25th November - Neteffekt presentation

by The_IPA on Dec 01, 2009

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"Being creative with data" 25th November - Neteffekt presentation — Presentation Transcript