0
Presentation Title Mark Lindsay IPA Data and Creativity Forum 2009 25 November 2009
Agenda <ul><li>Experian Integrated Marketing –who we are </li></ul><ul><li>Using data to drive customer insight </li></ul>...
Experian Marketing Services “… Experian’s technology and data insight will allow us to engage with prospects and customers...
Removing the guesswork from marketing with  data-driven insight from Experian
Challenge us, succeed with us   Who are your clients marketing to? Customer value Who is she? OR ……
Challenge us, succeed with us   Who are your clients marketing to? Customer value <ul><li>£150 average purchase </li></ul>...
"Being creative with data" 25th November - Experian Intergrated Marketing presentation
Upcoming SlideShare
Loading in...5
×

"Being creative with data" 25th November - Experian Intergrated Marketing presentation

800

Published on

Mark Lindsay from Experian Integrated Marketing at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
800
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
34
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of ""Being creative with data" 25th November - Experian Intergrated Marketing presentation"

  1. 1. Presentation Title Mark Lindsay IPA Data and Creativity Forum 2009 25 November 2009
  2. 2. Agenda <ul><li>Experian Integrated Marketing –who we are </li></ul><ul><li>Using data to drive customer insight </li></ul><ul><li>Challenge us, succeed with us </li></ul>
  3. 3. Experian Marketing Services “… Experian’s technology and data insight will allow us to engage with prospects and customers on a one-to-one level and will mean that we can actively respond to the changing market place.&quot; “ We are benefiting from having greater levels of data available on which to make our decisions and in current market conditions, this is exactly what we require.” Partnering with Agencies… - The top 5 UK media planning agencies use Experian to support their media planning activities - Experian supplied data and services to over 150 agencies in the past 24 months
  4. 4. Removing the guesswork from marketing with data-driven insight from Experian
  5. 5. Challenge us, succeed with us Who are your clients marketing to? Customer value Who is she? OR ……
  6. 6. Challenge us, succeed with us Who are your clients marketing to? Customer value <ul><li>£150 average purchase </li></ul>What to say? <ul><li>Value matters to me </li></ul><ul><li>Save me time </li></ul><ul><li>Tailored to what I want </li></ul>Finance <ul><li>Low Financial Stress </li></ul>Who is she? Married  Home is her castle  Pet lover  4x4 owner  Sunday newspaper reader  Heavy online purchaser  Children  Watches ‘Lost’ and ‘Bones’  Lives in MOSAIC cluster “Happy Families”  How to reach her? <ul><li>Travel & retail websites </li></ul><ul><li>Golden oldies & soft rock music radio </li></ul><ul><li>Direct mail/catalog </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×