"Being creative with data" 25th November - Experian Intergrated Marketing presentation

Presentation Title Mark Lindsay IPA Data and Creativity Forum 2009 25 November 2009

Agenda
Experian Integrated Marketing –who we are
Using data to drive customer insight
Challenge us, succeed with us

Experian Marketing Services “… Experian’s technology and data insight will allow us to engage with prospects and customers on a one-to-one level and will mean that we can actively respond to the changing market place." “ We are benefiting from having greater levels of data available on which to make our decisions and in current market conditions, this is exactly what we require.” Partnering with Agencies… - The top 5 UK media planning agencies use Experian to support their media planning activities - Experian supplied data and services to over 150 agencies in the past 24 months

Removing the guesswork from marketing with data-driven insight from Experian

Challenge us, succeed with us Who are your clients marketing to? Customer value Who is she? OR ……

Challenge us, succeed with us Who are your clients marketing to? Customer value
£150 average purchase
What to say?
Value matters to me
Save me time
Tailored to what I want
Finance
Low Financial Stress
Who is she? Married  Home is her castle  Pet lover  4x4 owner  Sunday newspaper reader  Heavy online purchaser  Children  Watches ‘Lost’ and ‘Bones’  Lives in MOSAIC cluster “Happy Families”  How to reach her?
Travel & retail websites
Golden oldies & soft rock music radio
Direct mail/catalog

"Being creative with data" 25th November - Experian Intergrated Marketing presentation

by The_IPA on Dec 01, 2009

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"Being creative with data" 25th November - Experian Intergrated Marketing presentation — Presentation Transcript