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"Being creative with data" 25th November - Experian Intergrated Marketing presentation
"Being creative with data" 25th November - Experian Intergrated Marketing presentation
"Being creative with data" 25th November - Experian Intergrated Marketing presentation
"Being creative with data" 25th November - Experian Intergrated Marketing presentation
"Being creative with data" 25th November - Experian Intergrated Marketing presentation
"Being creative with data" 25th November - Experian Intergrated Marketing presentation
"Being creative with data" 25th November - Experian Intergrated Marketing presentation
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"Being creative with data" 25th November - Experian Intergrated Marketing presentation

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Mark Lindsay from Experian Integrated Marketing at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

Mark Lindsay from Experian Integrated Marketing at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

Published in: Technology, Business
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  • 1. Presentation Title Mark Lindsay IPA Data and Creativity Forum 2009 25 November 2009
  • 2. Agenda
    • Experian Integrated Marketing –who we are
    • Using data to drive customer insight
    • Challenge us, succeed with us
  • 3. Experian Marketing Services “… Experian’s technology and data insight will allow us to engage with prospects and customers on a one-to-one level and will mean that we can actively respond to the changing market place." “ We are benefiting from having greater levels of data available on which to make our decisions and in current market conditions, this is exactly what we require.” Partnering with Agencies… - The top 5 UK media planning agencies use Experian to support their media planning activities - Experian supplied data and services to over 150 agencies in the past 24 months
  • 4. Removing the guesswork from marketing with data-driven insight from Experian
  • 5. Challenge us, succeed with us Who are your clients marketing to? Customer value Who is she? OR ……
  • 6. Challenge us, succeed with us Who are your clients marketing to? Customer value
    • £150 average purchase
    What to say?
    • Value matters to me
    • Save me time
    • Tailored to what I want
    Finance
    • Low Financial Stress
    Who is she? Married  Home is her castle  Pet lover  4x4 owner  Sunday newspaper reader  Heavy online purchaser  Children  Watches ‘Lost’ and ‘Bones’  Lives in MOSAIC cluster “Happy Families”  How to reach her?
    • Travel & retail websites
    • Golden oldies & soft rock music radio
    • Direct mail/catalog

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