Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
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Victors & Spoils CEO John Winsor - Crowd sourcing in the USA

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Victors & Spoils CEO John Winsor's presentation from the Agile Creative AdaptLab at The IPA's Agility Adaptathon in London where he covers the latest crowd sourcing ideas and advertising creativity ...

Victors & Spoils CEO John Winsor's presentation from the Agile Creative AdaptLab at The IPA's Agility Adaptathon in London where he covers the latest crowd sourcing ideas and advertising creativity from the USA. Learn more about Agility www.ipa.co.uk/adapt/agility & on Twitter #ipadapt

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  • Effective, admired and surprising ideas.
  • Effective, admired and surprising ideas.
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Victors & Spoils CEO John Winsor - Crowd sourcing in the USA Victors & Spoils CEO John Winsor - Crowd sourcing in the USA Presentation Transcript

  • Who’s an amateur and who’s a pro?
  • And, who gets to decide, anyway?
  • Welcome to the collaborative economy.
  • The average power drill is used for 13 minutes in it’s lifetime.
  • The average car sits idle 95% of the time.
  • The average Airbnb user in NYC earns $21,000 a year.
  • “Companies built on static, immovable, uneditable systems will find themselves in the dustbin of history.” – Eric Von Hippel
  • The same rules apply to the advertising industry.
  • Creativity now comes from everywhere. The only real question is how do you deliver it?
  • “No matter who you are most of the smartest people work for someone else” – Bill Joy
  • WHO WE WORK WITH
  • Three things we’re thinking about at V&S.
  • 1. We’re an experiment.
  • 2. We don’t have all the answers.
  • 3. “Why not” is more powerful than “Why.”
  • It’s only advertising, nobody’s going to die.
  • thank you.