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Who’s an amateur and who’s
a pro?
And, who gets to
decide, anyway?
Welcome to the collaborative
economy.
The average
power drill is
used for 13
minutes in it’s
lifetime.
The average car sits idle
95% of the time.
The average Airbnb user in
NYC earns $21,000 a
year.
“Companies built on
static, immovable, uneditable
systems will find themselves in the
dustbin of history.”
– Eric Von Hipp...
The same rules apply
to the advertising
industry.
Creativity now comes from
everywhere. The only real
question is how do you
deliver it?
“No matter who
you are most of
the smartest
people work
for someone
else”
– Bill Joy
WHO WE WORK WITH
Three things we’re
thinking about
at V&S.
1. We’re an experiment.
2. We don’t have all the
answers.
3. “Why not” is more
powerful than “Why.”
It’s only advertising, nobody’s
going to die.
thank you.
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
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Victors & Spoils CEO John Winsor - Crowd sourcing in the USA

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Victors & Spoils CEO John Winsor's presentation from the Agile Creative AdaptLab at The IPA's Agility Adaptathon in London where he covers the latest crowd sourcing ideas and advertising creativity from the USA. Learn more about Agility www.ipa.co.uk/adapt/agility & on Twitter #ipadapt

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  • Transcript of "Victors & Spoils CEO John Winsor - Crowd sourcing in the USA"

    1. 1. Who’s an amateur and who’s a pro?
    2. 2. And, who gets to decide, anyway?
    3. 3. Welcome to the collaborative economy.
    4. 4. The average power drill is used for 13 minutes in it’s lifetime.
    5. 5. The average car sits idle 95% of the time.
    6. 6. The average Airbnb user in NYC earns $21,000 a year.
    7. 7. “Companies built on static, immovable, uneditable systems will find themselves in the dustbin of history.” – Eric Von Hippel
    8. 8. The same rules apply to the advertising industry.
    9. 9. Creativity now comes from everywhere. The only real question is how do you deliver it?
    10. 10. “No matter who you are most of the smartest people work for someone else” – Bill Joy
    11. 11. WHO WE WORK WITH
    12. 12. Three things we’re thinking about at V&S.
    13. 13. 1. We’re an experiment.
    14. 14. 2. We don’t have all the answers.
    15. 15. 3. “Why not” is more powerful than “Why.”
    16. 16. It’s only advertising, nobody’s going to die.
    17. 17. thank you.
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