AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)

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AppNexus VP Sales EMEA Nigel Gilbert's presentation from the Agile Media AdaptLab at The IPA's Agility Adaptathon in London where he talks about the demand side platform (DSP) from the client perspective. Learn more about Agility here www.ipa.co.uk/adapt/agility & on Twitter #ipadapt

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AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)

  1. 1. Agile Media: Demand Side stories Nigel Gilbert, AppNexus
  2. 2. 1. Realtime - reality bites 2. DSP: what, why, where & how 3. Differentiation/business models 4. Realtime in action - Vodafone Agenda
  3. 3. DSP: what, why, where & how
  4. 4. Understanding the difference ServicesInfrastructure Features
  5. 5. Real-Time, dynamic creative
  6. 6. CLIENT FORUM
  7. 7. CLIENT FORUMCLIENT FORUM Thanks Q&A

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