Xaxis CEO Caspar Schlickum - Programmatic media buying

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Xaxis CEO Caspar Schlickum's presentation from the Agile Media AdaptLab at The IPA's Agility Adaptathon in London where he introduces programmatic media buying and real-time bidding from a trading desk perspective. Learn more about Agility www.ipa.co.uk/adapt/agility & Twitter #ipadapt

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Xaxis CEO Caspar Schlickum - Programmatic media buying

  1. 1. Programmatic: Is it the future of everything? London, May 2014
  2. 2. Experts in using data and technology to help advertisers and publishers engage with audiences across all addressable devices and channels
  3. 3. World’s Largest Programmatic Media & Technology Platform 3 280 Engineers 750 Million spend managed Offices 43 2,760 Clients 32 Markets Employees 800 Impressions 2.2 Trillion
  4. 4. ?
  5. 5. POP QUIZ! Which of the following is Programmatic? Using a technology to place a buy order rather than faxing an Insertion Order? Valuing and Buying an ad-impression in real time and only buying the impressions that you really want or need? Using technology to decide which ad to serve based on the audience or website that has given rise to the opportunity? Dynamically tailoring creative depending on the audience / placement? Connecting data sources from a vast array of sources (including the client) to make buying and placement decisions?
  6. 6. POP QUIZ! Which of the following is Programmatic? Using a technology to place a buy order rather than faxing an Insertion Order? Valuing and Buying an ad-impression in real time and only buying the impressions that you really want or need? Using technology to decide which ad to serve based on the audience or website that has given rise to the opportunity? Dynamically tailoring creative depending on the audience / placement? Connecting data sources from a vast array of sources (including the client) to make buying and placement decisions?
  7. 7. 14 Data Inventory Technology
  8. 8. 15 Data Inventory Technology People
  9. 9. Picture of electricity
  10. 10. Non-storeable asset
  11. 11. + devices + viewablility + buying models etc
  12. 12. In electricity, the technology does not matter and is uniform
  13. 13. Thank you!

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