ADAPT for better commercial creativity
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Ian Priest, IPA President and Founding Partner of VCCP, outlines his ADAPT programme. ...
Ian Priest, IPA President and Founding Partner of VCCP, outlines his ADAPT programme.
This 18 month programme aims to bring together the entire marketing and communications industry to reshape its business model and achieve better commercial creativity.
It covers five key strands: Alliances, Diversity, Profit and Talent.
For more information visit http://www.ipa.co.uk/adapt.
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