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Corporate Overview Deck 2014
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Corporate Overview Deck 2014

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  • 1. We are committed to selling products with positive values.
  • 2. The Grommet is a product launch platform. Waka Waka Launched 1/10/13
  • 3. Cut Maps Launched 4/16/13 We launch undiscovered products & help them succeed; we call them Grommets.
  • 4. Grommets aren’t just things. Grommets are products with a purpose invented by people with stories. Constructive Eating Launched 11/25/09
  • 5. At The Grommet, we go big. We’ve launched over 2,000 companies & 10,000 products since our start in 2008. Cameo by RUX, Heirloom Rattles Launched 10/25/12
  • 6. To give your product the supercharged amplification it deserves… …We produce a complete media campaign to make sure you and your product shine – this includes a media rich, e-commerce enabled web page with an aspiring video, photography and high quality written content to bring your product’s story to life.
  • 7. We’re backed by The largest online retailer in Japan, because like us, they say “Buy from people, not the internet.”
  • 8. Consumers come to our website to see new and innovative products every day. Lib Party Ornaments Launched 5/1/13
  • 9. Our Community “votes” with their purchases. They value Grommets that are a part of the following markets:
  • 10. Made in the USA Reefleece Launched: 10/10/12
  • 11. Esperos Launched: 8/20/13 Social Enterprises
  • 12. Natural & Eco Freshpaper Launched: 10/15/12
  • 13. Charities Wine to Water Launched: 12/25/09
  • 14. Handcrafted Fisher Blacksmithing Launched 4/26/2013
  • 15. Underrepresented Entrepreneurs Sombrilla Launched 7/11/13
  • 16. Crowdfunded Products Cookoo Launched 1/18/13
  • 17. Today we launch products across 20 different verticals
  • 18. But if something is Grommet worthy, it doesn’t have to fit within one of our categories, we’ll make a new one.
  • 19. We successfully marketed Malpaca luxury pillows online... Launched 8/31/12
  • 20. Launched 4/2/12 …and we built a new market for the ultimate fuzz remover, Gleener.
  • 21. We have helped many Grommets achieve broad market appeal.
  • 22. Sugru, Self Setting Rubber Launched 11/4/11
  • 23. Launched 10/8/10 Perplexus, 3D Ball Maze Game
  • 24. Cuppow, Mason Jar Lid Launched 4/19/12
  • 25. We’ve helped educate consumers on cutting edge technologies.
  • 26. Aftershokz, Earphones Launched: 4/17/12
  • 27. Picture Keeper, Photo Backup Storage Launched 8/23/11
  • 28. Launched 6/17/11 FitBit, Wireless Activity Tracker
  • 29. As a company, we’re growing, and fast! 500%   450%   400%   350%   300%   250%   200%   150%   100%   50%   0%   Q3  2012  YOY  Growth   Q4  2012  YOY  Growth   Q1  2013  YOY  Growth   Q2  2013  YOY  Growth    
  • 30. We have helped catapult great products to success.
  • 31. You might recognize some of these former Grommets…
  • 32. Bananagrams, Word Game Launched 12/18/09
  • 33. Launched 9/23/10 SodaStream, Home Soda Maker
  • 34. BabyCakes, Cupcake Maker Launched 8/31/10
  • 35. FoodShouldTasteGood, Snack Chips Launched 8/18/09
  • 36. Corkcicle, Wine Chiller Launched 11/25/11
  • 37. Alex and Ani, Bracelets Launched 7/8/10
  • 38. Ideapaint, Whiteboard Paint Launched 10/1/09
  • 39. And we’re investing in crowdfunded product concepts too!
  • 40. 32 out of the 50 projects we’ve invested in were successfully funded 11 of those were significantly overfunded, meaning their final amount was exceedingly higher than their original ask.  
  • 41. Grommets we’ve sourced through crowdfunding:
  • 42. Cookoo, Connected Watch Launched 1/8/13
  • 43. Sushiquik, Sushi Roller Launched 11/23/12
  • 44. Holdster, Leather Jar Holder Launched 12/14/12
  • 45. Launched 12/3/12 MakeyMakey, Invention Kit
  • 46. Post-Crowdfunding Challenge: Scaling We take products post crowdfunding and help to make them into businesses.
  • 47. You know what Citizen Journalism is... We do this for products. We call it…
  • 48. We’re rooted in the philosophy of Citizen Commerce™ …whereby regular people form the commerce experience and suggest products that reflect their values and interests. Citizen Commerce™ turns the typical top down retailer approach sideways, encourages global product innovation from small producers, and satisfies the consumer’s need to know the stories behind and origins of favorite products.
  • 49. We believe that every purchase is an act of citizenship. Citizen Commerce has the power to bring the best products to the surface.
  • 50. How We Participate in Citizen Commerce: The Grommet gets 200+ community submissions per week. Every year we launch over 250 products with a video story. Consumers vote with their dollars and their “likes.”
  • 51. Where do our 200+ ideas a week come from?
  • 52. Repeat Partners
  • 53. The Grommet Pinterest Board: Consumers and Creators Pin Product Ideas
  • 54. With our help, Grommets receive coverage by national consumer publications.
  • 55. And the tech press have their eyes on us too.
  • 56. Social media amplifies our product stories. Our reach includes 1,000,000 daily consumer impressions
  • 57. Many of our products have generated significant buzz.
  • 58. Love is Art (3.1M Pinterest Impressions)
  • 59. FREEKey (2.5M Pinterest Impressions)
  • 60. Zero Toys (2.5M Pinterest Impressions)
  • 61. In addition to a supercharged amplification of your product, we can offer additional consultative advice and facilitate crucial retail connections to help you reach your overall goals.
  • 62. Maybe your goal is to sell through specialty stores.
  • 63. Maybe you have strategic growth aspirations toward large retail placement.
  • 64. The Grommet can give you the audience, support to scale, and contacts to make your goals a reality.
  • 65. 95% of our supporters are happy with their experience.
  • 66. 93% of our supporters shop ahead of the curve, meaning they often purchase products that are technically or functionally innovative.
  • 67. Whether you shop with
  • 68. or Partner with The Grommet…
  • 69. …you’re buying from and working with real people.
  • 70. We can’t wait to learn about your product and its story …