Lean Back 2.0 - updated February 2012
Upcoming SlideShare
Loading in...5
×
 

Lean Back 2.0 - updated February 2012

on

  • 17,252 views

Andrew Rashbass, chief executive of The Economist Group, on the impact that e-readers and tablets have had on reader behaviour, creating a ’lean-back’ approach which demands an entirely new way of ...

Andrew Rashbass, chief executive of The Economist Group, on the impact that e-readers and tablets have had on reader behaviour, creating a ’lean-back’ approach which demands an entirely new way of thinking from media companies. Digital is not a zero-sum game, he suggests, it is a huge growth opportunity.
To share your thoughts direct with Andrew, please email leanback at economist dot com

Statistics

Views

Total Views
17,252
Views on SlideShare
10,727
Embed Views
6,525

Actions

Likes
32
Downloads
361
Comments
0

35 Embeds 6,525

http://www.economistgroup.com 2132
http://www.kommunikationsforum.dk 919
http://giornalaio.wordpress.com 805
http://blog.graphicmail.com 784
http://memeburn.com 677
http://thedailylark.com 258
http://michaelbatistich.com 182
http://xthestreams.blogspot.com 134
http://sharepoint 121
http://xthestreams.blogspot.com.au 109
http://extralibris.com 77
http://www.firstmaster.com 55
http://www.thedailylark.com 48
http://collabor.idv.edu 37
http://arc.sanomamedia.be 37
http://internal.lookbookhq.com 32
http://www.scoop.it 25
https://twitter.com 24
http://michaelbatistich.tumblr.com 17
http://elgg.ell.aau.dk 10
http://us-w1.rockmelt.com 8
http://www.linkedin.com 6
http://translate.googleusercontent.com 4
http://blog.xthestreams.com 4
http://arc.sanoma.com 4
http://pop.thedailylark.com 3
http://it.paperblog.com 3
http://woview.infomedia.dk 2
http://tweets.mediafuturist.com 2
http://feeds.feedburner.com 1
http://oldblog.graphicmail.com 1
http://graphicmailusa.blogspot.com 1
https://www.facebook.com 1
http://www.technologyreview.com 1
http://firstmaster.com 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • This growth in circulation contribution and marketing efficiency has been achieved so far in a world where our processes and systems have served a predominantly print business This however is set to change. Whilst subscriber preference today is mostly for a print edition of TE, in two years these preferences reverse And if our business moves as this way, our digital-only subscriber business could go from being worth £x this year to X plus £60m in a few years time It will be important that we are able to carry across to this new world the flexibility, speed and creativity that as driven our success in print

Lean Back 2.0 - updated February 2012 Lean Back 2.0 - updated February 2012 Presentation Transcript

  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • WHAT A DIFFERENCE TWO YEARS MAKES Source: BrandAsset® Valuator USA, 2011 The Economist Custom Study (All Economist Subscribers)
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •