SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Lean Back 2.0 - updated February 2012

by on Feb 13, 2012

  • 16,408 views

Andrew Rashbass, chief executive of The Economist Group, on the impact that e-readers and tablets have had on reader behaviour, creating a ’lean-back’ approach which demands an entirely new way of ...

Andrew Rashbass, chief executive of The Economist Group, on the impact that e-readers and tablets have had on reader behaviour, creating a ’lean-back’ approach which demands an entirely new way of thinking from media companies. Digital is not a zero-sum game, he suggests, it is a huge growth opportunity.
To share your thoughts direct with Andrew, please email leanback at economist dot com

Statistics

Views

Total Views
16,408
Views on SlideShare
9,918
Embed Views
6,490

Actions

Likes
32
Downloads
350
Comments
0

34 Embeds 6,490

http://www.economistgroup.com 2132
http://www.kommunikationsforum.dk 905
http://giornalaio.wordpress.com 805
http://blog.graphicmail.com 784
http://memeburn.com 671
http://thedailylark.com 257
http://michaelbatistich.com 182
http://xthestreams.blogspot.com 134
http://sharepoint 121
http://xthestreams.blogspot.com.au 109
http://extralibris.com 73
http://www.firstmaster.com 49
http://www.thedailylark.com 48
http://collabor.idv.edu 37
http://arc.sanomamedia.be 37
http://internal.lookbookhq.com 32
http://www.scoop.it 24
https://twitter.com 22
http://michaelbatistich.tumblr.com 17
http://elgg.ell.aau.dk 10
http://us-w1.rockmelt.com 8
http://www.linkedin.com 6
http://translate.googleusercontent.com 4
http://arc.sanoma.com 4
http://blog.xthestreams.com 4
http://pop.thedailylark.com 3
http://it.paperblog.com 3
http://woview.infomedia.dk 2
http://tweets.mediafuturist.com 2
http://feeds.feedburner.com 1
http://oldblog.graphicmail.com 1
https://www.facebook.com 1
http://www.technologyreview.com 1
http://graphicmailusa.blogspot.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Lean Back 2.0 - updated February 2012 Lean Back 2.0 - updated February 2012 Presentation Transcript