COMMON PROBLEMS• Poor planning• Same participants• Low impact• Little retention• Poor follow-up
HOW DOES BEING STRATEGIC HELP?Being strategic will allow you to: • Gauge your event’s success • Offer a framework for your...
HOW SHOULD WE THINK ABOUTPROGRAMS?Repeat after me:Programs are ameans – NOT an     end!
GOOD NEWS!It’s only 8 steps to a strategic Israel program!                                              8                 ...
STEP 1: IDENTIFY YOUR GROUP’SGOALSAsk yourself: •   What is your group’s mission? •   What are your short term goals?     ...
STEP 2: BRAINSTORM PROGRAMSBe creative but keep your goals in mind: •   Make it fun •   Educational components? •   Unique...
STEP 3: PICK A PROGRAM THAT ISGOAL-ORIENTEDDouble check! It’s not redundant, it’s strategic!  •   Does the program further...
STEP 4: DELEGATE RESPONSIBILITYLeverage your group’s skills:  • The Jewish mom/dad (manager)  • The socialite (outreach)  ...
STEP 5: MAKE A TIMELINEIf you plan it – they will come! • Lay out a clear action plan with dates • Stay organized and vigi...
STEP 6: HAVE YOUR EVENT!Don’t worry – Be happy! •   Don’t stress •   Stay positive •   Have fun
STEP 7: INTERNAL FOLLOW-UPDebrief the event:  • Did you meet your goals?  • Where did you succeed?  • Where did you fall s...
STEP 8: EXTERNAL FOLLOW-UPMost difficult but most important! • Thank you notes • Invite/attend other group meetings • One-...
BE SMART – BE STRATEGIC!
How to create a strategic israel program
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How to create a strategic israel program

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How to create a strategic israel program

  1. 1. COMMON PROBLEMS• Poor planning• Same participants• Low impact• Little retention• Poor follow-up
  2. 2. HOW DOES BEING STRATEGIC HELP?Being strategic will allow you to: • Gauge your event’s success • Offer a framework for your program • Allocate your resources more efficiently • Provide clear direction to your team
  3. 3. HOW SHOULD WE THINK ABOUTPROGRAMS?Repeat after me:Programs are ameans – NOT an end!
  4. 4. GOOD NEWS!It’s only 8 steps to a strategic Israel program! 8 7 6 5 4 3 21
  5. 5. STEP 1: IDENTIFY YOUR GROUP’SGOALSAsk yourself: • What is your group’s mission? • What are your short term goals? • Internal/External? • What other groups do you want to work with?
  6. 6. STEP 2: BRAINSTORM PROGRAMSBe creative but keep your goals in mind: • Make it fun • Educational components? • Unique campus events? • Don’t always think about high attendance
  7. 7. STEP 3: PICK A PROGRAM THAT ISGOAL-ORIENTEDDouble check! It’s not redundant, it’s strategic! • Does the program further your club’s goals? • What are the program goals? • What does success look like? • Is it fun?
  8. 8. STEP 4: DELEGATE RESPONSIBILITYLeverage your group’s skills: • The Jewish mom/dad (manager) • The socialite (outreach) • The marketing major (promotion) • The event planner (logistics) • The web guru (social media)
  9. 9. STEP 5: MAKE A TIMELINEIf you plan it – they will come! • Lay out a clear action plan with dates • Stay organized and vigilant • Check your campus calendar
  10. 10. STEP 6: HAVE YOUR EVENT!Don’t worry – Be happy! • Don’t stress • Stay positive • Have fun
  11. 11. STEP 7: INTERNAL FOLLOW-UPDebrief the event: • Did you meet your goals? • Where did you succeed? • Where did you fall short? • Any take-aways?
  12. 12. STEP 8: EXTERNAL FOLLOW-UPMost difficult but most important! • Thank you notes • Invite/attend other group meetings • One-on-One conversations
  13. 13. BE SMART – BE STRATEGIC!
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